Lucky s Tom Ryan Makes the New Buttery Jack(TM) Sizzle For Agency David&Golia

For years, Jack has been the boss at Jack in the Box. Now, he's ditching his suit and tie and mounting his vintage motorcycle to find better. He's determined and inspired to create something legendary. It's with this New Buttery Jack Burger that Lucky 21 director Tom Ryan came in to this picture. Tom Ryan's expertise is making food a visual hero.

In the case of this new spot, the challenge was to film the signature new burger so that it would integrate deliciously into the spot's narrative, directed by Owen Trevor, where Jack discovers a cowboy in the middle of nowhere cooking away.

The key was to make the food look like a seamless part of the story and also stand out as the new offering by Jack in the Box, explains Director Ryan. The agency had a clear and clever direction on how to achieve this integration. We were very much aligned in our view of how to create the look to showcase the Buttery Jack. This unified approach, and their strong vision for the overall spot, made it a terrific process to be a part of.

This is the story of how the new Buttery Jack came to be, both on screen and behind the scenes. View it here: http://bit.ly/1CeOsce

Agency: David&Goliath, LA

Founder & Chairman: David Angelo

President: Brian Dunbar

Chief Creative Officer: Colin Jeffery

Executive Director, Strategic Planning: Seema Miller

Group Creative Director: Ben Purcell

Group Creative Director: Steve Yee

Art Director: Allen Yu

Copywriter: Mark Monteiro / Patrick Que

Art Director: Robert Casillas

Copywriter: Courtney Pulver (Digital)

Executive Director of Production: Paul Albanese

Executive Producer: Karen Jean

Director of Print Production: Meredith Walsh

Sr. Art Buyer: Andrea Rosenfeld

Group Account Director: Michele Tebbe

Planner: Donesh Olyaie

Account Coordinator: Kristina Papilion

Senior Project Manager: Lila Anton

Director of Digital: Josh Crick

Director of Digital Delivery and Technology: Robert Boucher

Production Company: Rabbit Content (Live Action)

Director: Owen Trevor

Director of Photography: Ben Seresin

Executive Producer: Douglas Howell

Executive Producer: Joby Barnhart

Line Producer: Mark Hall

Head of Production: Jeff Sommar

Production Company: Lucky 21(Food / Tabletop):

Director: Tom Ryan

Executive Producer: John Gilliland

Line Producer: (Tabletop): Chelsea Sevedijian

Editorial: Spinach LA (in collaboration with Rock Paper Scissors)

Editor: David Brodie (courtesy of Rock Paper Scissors)

Assistant Editor: Ben Reesing (courtesy of Rock Paper Scissors)

Post Producer: Jonathan Carpio

Post Producer: Dina Ciccotello (courtesy of Rock Paper Scissors)

Color: Company 3

Colorist: Stefan Sonnenfeld

Producer: Rhubie Jovanov

Visual Effects: Fell VFX

Executive Producer: Rachel Koch

VFX Supervisor: Russell Fell

Original Music Composition: Human

Mix Facility: Margarita Mix Santa Monica

Mixer: Nathan Dubin

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LINK:	https://news.creativecow.net/story/878308...
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