PBS KIDS and SEVAN Announce New Licensing Partnership

Arlington, VA, March 12, 2018 - PBS KIDS and SEVAN Design & Marketing ( SEVAN ) announced a multi-year licensing partnership today that will expand the wide range of PBS KIDS educational products through the development of a line of classic wooden toys, as well as new innovation in the category.

PBS KIDS' new products will support the brand's continued commitment to bringing inventive learning experiences to all children.

PBS KIDS is committed to helping children learn through engaging resources that spark their inherent curiosity in the world around them, said Dawn Ciccone, Vice President, Brand Licensing, PBS. We are excited to partner with SEVAN on new designs that will create opportunities for children's exploration and discovery through play.

We are proud to expand our portfolio of brands with PBS KIDS. The partnership is focused on developing ground-breaking toys that utilize new technologies to enhance existing play patterns, says Rick Schad, chief executive officer, SEVAN. Bringing our team of toy design experts with the team at PBS KIDS has opened up tremendous opportunities to explore innovation in toys that are both fun and educational.

The new licensing partnership will launch with the debut of a line of classic wooden toys that will be available to families across the country at major retailers later this year.

About PBS KIDS

PBS KIDS, the number one educational media brand for kids, offers children ages 2-8 the opportunity to explore new ideas and new worlds through television, digital media and community-based programs. PBS KIDS and local stations across the country support the entire ecosystem in which children learn, including their teachers, parents and community. Provided by stations, the free PBS KIDS 24/7 channel and live stream is available to nearly 95% of U.S. TV households. Kidscreen- and Webby Award-winning pbskids.org provides engaging interactive content, including digital games and streaming video. PBS KIDS offers mobile apps to help support young children's learning, including the PBS KIDS Video app, which is available on a variety of mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV, Android TV and Chromecast. PBS KIDS also offers parent and teacher resources to support children's learning anytime and anywhere. For more information on PBS KIDS content and initiatives supporting school readiness and more, visit pbs.org/pressroom, or follow PBS KIDS on Twitter, Facebook and Instagram.

About SEVAN Design & Marketing

SEVAN Design & Marketing is a boutique design firm, with locations in Warwick, Rhode Island and Logan, Utah, focused on concept design to retail product development and branding. SEVAN is led by Rick Schad, who has over 25 years of design experience, from designing products for some of the greatest rock bands on earth to designing toys for some of the most iconic toy brands in history. Rick has also provided design services for Fox Sports, Major League Baseball and National Football League broadcasts in addition to holding several high-level positions at a number of major product development companies. Rick is also a proud U.S. Air Force veteran.

Media Contacts

Lubna Abuulbah, PBS; (703) 739-8463; labuulbah@pbs.org

Rick Schad, SEVAN; (401) 660-9999; contact@sevandm.com

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