Pantone Honors Conan O'Brien by Developing Team Coco Orange for Comedy Icon January 18, 2019LOS ANGELES - Defining a new era in multi-platform comedy, Conan O'Brien debuts his revamped thirty-minute late-night show and expanded Team Coco fan experience on Tuesday, January 22. To celebrate the legacy of Conan's illustrious television career and the expansion of the Team Coco brand, the global color experts at The Pantone Color Institute worked with Team Coco to define and create an official CONAN color: Team Coco Orange. This exclusive honor bestowed only upon such legends as Prince, Jay Z, and Barbie , truly indicates that Conan has reached icon status. The custom hue is based on the shade his fans have made the unique identifying characteristic of Conan's brand. The signature color will not only be at the center of branding for Team Coco, it will represent the spirit of Conan's comedy: energizing, fearless, warm-hearted, and animated. Starting in January, TBS will use the Team Coco Orange to paint New York City and Los Angeles in fantastic, artistic displays in each city.
Good natured and expansive, friendly and gregarious, Conan's Team Coco Orange is an energizing and fearless orange tone with a touch of tang, says Laurie Pressman, Vice President, Pantone Color Institute. Designed to be animated and spontaneous, Conan's Team Coco orange is instantly engaging and conveys a playful sense of fun.
This January, Team Coco is bringing the color and humor back to winter. Using Conan's new Pantone hue, TBS is painting the town orange to celebrate the new late-night show and expanding Team Coco platforms. From now until January 22, Team Coco Orange will cover more than 25,000 square feet in New York City's West Village. The experience will live on 7th Avenue between Christopher and Barrow and will feature specially designed, vibrant art installations for fans to discover. Uniquely picturesque and Instagrammable, the takeover will lighten up the city's grey winter days. In addition, buses in New York will get an orange upgrade. In a first of its kind in Los Angeles, a massive, fabricated billboard with more than 1000 light bulbs will illuminate downtown at The ROW DTLA touting TEAM COCO LA from January 18-22.
The partnership with Pantone is an opportunity to recognize Conan's rabid fan following and the expansion of the Team Coco brand, says Michael Engleman, chief marketing officer for TBS and TNT. This custom Pantone color in many ways solidifies the iconic imagery created by fans and the endless catalog of fan art. I don't know of any other television personality that can be so easily identified by something as simple as a color.
Conan's Team Coco is a fan-centric entity that serves as the shows digital and social media hub. Team Coco is responsible for expanding the CONAN brand into additional content experiences across all screens, including digital and branded content, podcasting, mobile gaming, pay TV and live tours. Fans are invited to Join #TeamCoco for a chance to win daily orange prizes and other perks. For more information on the fan perks program, go to TeamCoco.com/Join. Partner offerings in NYC include Murray's Cheese, Pommes Frites, The Uncommons, IFC Center, The Meatball Shop, Toby's Estate, and Big Gay Ice Cream.
The show's new format will continue to feature celebrity guests and Conan's signature brand of comedy, which has made him one of the world's most popular hosts across both digital and linear platforms. Conan continues to evolve the genre by challenging conventions, taking creative risks and discovering and fostering new comedic talent. Team Coco will continue the travel series, CONAN: Without Borders, which won an Emmy in 2018.
In the past few months, Conan launched the Conan O'Brien Needs a Friend podcast. It
debuted in the top spot on the Apple charts on November 19 with guest Will Ferrell and has continued to grow week-over-week with millions of downloads. Concurrently, Team Coco took to the road with a live tour, Conan & Friends: An Evening of Stand-Up and Investment Tips,
selling out 18 cities including New York, Chicago, San Francisco and Los Angeles. During the tour, Team Coco launched the second iteration of its sold out, multi-day, pop-up comedy club
Team Coco House as part of New York Comedy Festival.
About The Pantone Color Institute
The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.
About Pantone
Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization - leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Connect with Pantone on Instagram, Facebook, Pinterest, LinkedIn.
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