Sony demonstrates end-to-end workflows at NAB2018: Powering today, transforming tomorrow

Sony demonstrates end-to-end workflows at NAB2018: Powering today, transforming tomorrow posted: 10/03/2018

Cloud Services, IP, HDR/UHD, media solutions and more: Sony takes customers even further Beyond Definition with innovative new products, services and technologies

At NAB 2018, Sony is highlighting an exciting portfolio of products, services and technologies for its broadcast and media customers. From news, sport and live production to display, presentation and more, we're demonstrating our unique ability to deliver transformative solutions for all budgets and every application - today and tomorrow.

On stand C11001 in Las Vegas from April 9-12 we're underlining Sony's role as a strategic business partner to its professional customers. Under the banner of media solutions for the real world', we're showing consolidated cloud services together for the first time. Alongside our IP Solutions and complete HDR/UHD workflow. Here's a rundown of highlights from Sony at NAB this year - from acquisition to archive.

Imaging, display and cinematography

A focal point of the Sony booth at NAB is our modular Crystal LED display system, with a stunning visually immersive display in a gigantic frame setting.

Shipping now, VENICE is the next generation full-frame motion picture camera system that pushes the boundaries of large format image capture with exceptional picture quality, phenomenal colour science and user-friendly operation.

Our latest studio cameras and 4K handheld camcorders raise the bar with spectacular HDR/UHD picture quality and exciting new workflow possibilities in a wide range of applications, from TV broadcast to corporate production, education, faith and online content creation.

We'll be making further digital imaging announcements at NAB that underline Sony's commitment to take professional content creators even further Beyond Definition.

IP Live production

Sony is continuing to invest in IP Live interoperability with commitment to further industry standards, and the development of solutions that are ready today, open for tomorrow. As a member of the IP Alliance, which now boasts over 70 manufacturers, a founding member of the Advanced Media Workflow Association (AMWA) and a SMPTE member, Sony has played an active role in contributing to the development, adoption, standardisation and refinement of standards and protocols for live production over IP

Consolidated Cloud Services

NAB visitors can discover the benefits of advanced cloud-based ENG workflow and streaming capabilities powered by XDCAM air. NAB will provide the opportunity for us to show closer integration between Sony services and systems, including increased market benefits for Media Backbone Hive and XDCAM air.

Content management & workflow automation

We're helping media organisations work smarter by developing new technologies and services that increase the content value of our customers. Our focus on customer needs to drive greater cost efficiencies and achieve multi-platform delivery is at the forefront of our content management and workflow solutions. Media Backbone NavigatorX is the Content Management and Workflow Automation System that makes finding the right content as easy as searching the web, making collaboration for creative teams more efficient, reducing manual intervention and driving new ways to optimise 3rd party integration throughout the media supply chain. In addition, we're also showing latest enhancements in our cloud-based collaboration tools with our Ci Media Cloud Services platform.

Digitising, Archiving and Preservation Services

Our on-premises and cloud solutions - including storage alternatives with our second-generation Optical Disc Archive, as well as archiving and content management services that include Ci and Memnon Services - enable organisations to securely store, access and monetise their precious content assets in a range of business models to suite the customers content needs. This also demonstrates our increased capabilities of cloud integration with a choice of content management and storage services.

Media Supply Chain Management, Distribution and OTT Services.

Showcasing cloud-based workflow automation to deliver multi-platform content, to content aggregation in order to provide full OTT services, Ven.ue is Sony's end-to-end cloud based video distribution service that delivers content to multiple platforms on behalf of media owners and broadcasters globally.

By delivering transformative media solutions we're enabling our customers across a wide range of industry segments to engage audiences; ultimately helping them build their own brands and audiences. comments Stuart Almond, Head of Marketing, Media Solutions, Sony Professional Solutions Europe.

Sony Professional Solutions exists to unleash the incredible power of images. Helping customers tell stories, springboard change, connect emotionally, stimulate learning and activate potential is at the heart of our vision. With a winning combination of technology and creativity Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Theatre, Healthcare, Sports and Corporate and Education markets to deliver innovative and transformational customer solutions. Operating with over 30 years' experience and a trusted network of established technology partners Sony's wide portfolio of product and services propositions provides true value to businesses and informs, educates, entertains and inspires their customers.

LINK:	http://www.live-production.tv/news/products/sony-demonstrates-end-end-...
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