Deutsche Telekom partners with Depeche Mode on 0 Summer European tour

Deutsche Telekom partners with Depeche Mode on 2013 Summer European tour

Budapest, February 4, 2013 12:00

The telecommunication group is the presenting partner across nine countries and 16 tour dates among others in Hungary in May

Telekom initiates a crowdsourced exhibition of art and personal mementos from Depeche Mode fans around the globe

To inspire Hungarian fans Magyar Telekom are preparing with different activities

Deutsche Telekom are pleased to announce its partnership with Depeche Mode. As part of a European tour this summer, Telekom will present concert events in nine countries - including Budapest in Hungary - alongside a fan exhibition, curated by the international music program Electronic Beats, showing art and memorabilia from supporters and devotees of the band. The band's new album Delta Machine will be released on March 22nd when it will be made available online and at retailers everywhere. The first single Heaven was available on February 1st. As part of the partnership with Depeche Mode, fans taking part in the activities of Magyar Telekom will be eligible to win tickets for the band's Budapest concert in May, or even a Meet&Greet opportunity with the members of the band.

Wolfgang Kampbartold, vice president of International Marketing Communications and Sponsoring at Deutsche Telekom, emphasises the significance of the partnership: Our tagline, Life is for Sharing is at the heart of our activities when supporting music events. Depeche Mode are global music icons, famous for their incredibly loyal and communicative fans and, of course, their fantastic gigs. We are pleased the band backs our vision and will be working with Deutsche Telekom as tour partner. Together with the Depeche Mode community we want to create a unique fan experience using our technology, products and services.

It's always been important for us to harness innovative technology to make each tour bigger and better than the last, says lead singer Dave Gahan who is looking forward to the collaboration. With the support of Deutsche Telekom we'll be able to allow more people than ever before to share and take part in our upcoming European tour, no matter where they are.

The partnership, above all, focuses on the fans. Across the world, followers of the band are invited to participate in a unique exhibition by contributing their own personal memorabilia and artworks. Electronic Beats by Telekom, the international music program, will curate a virtual show at www.electronicbeats.net whileselected cities such as Berlin, Warsaw, Zagreb and Prague will host exhibitions of some of the greatest and most interesting pieces.

The partnership with the British band continues Telekoms tradition of teaming up with huge international artists such as Katy Perry, Foo Fighters, Pet Shop Boys and Robbie Williams. As one of the leading companies in the telecommunications industry, Telekom will support the tour and the album launch with its expansive knowledge, innovative products and media coverage.

Depeche Mode are a musical phenomenon. Inspiring idolisation by their fans, their popularity has grown in accordance with their own 33-year trajectory; from young synthpop band to international stadium stars. Their last tour in 2009/2010 broke all records with more than 2.5 million tickets sold. Details of fan activities in Hungary will follow soon at T-Mobile's Facebook site and at www.telekom.hu.

European Tour dates 2013

Athens, Fri, 10.05.13

Sofia, Sun, 12.05.13

Bucharest, Wed, 15.05.13

Budapest, Tue, 21.05.13

Zagreb, Thu, 23.05.13

Bratislava, Sat, 25.05.13

Munich, Sat, 01.06.13

Stuttgart, Mon, 03.06.13

Frankfurt, Wed, 05.06.13

Berlin, Sun, 09.06.13

Leipzig, Tue, 11.06.13

Hamburg, Mon, 17.06.13

Dsseldorf, Wed, 03.07.13

Dsseldorf, Fri, 05.07.13

Prague, Tue, 23.07.13

Warsaw, Thu, 25.07.13

Deutsche Telekom AG

Corporate Communications

Tel.: +49 228 181 4949

E-Mail: medien@telekom.de

Media representatives can find more information at: www.telekom.com/medien and www.telekom.com/fotos

http://twitter.com/deutschetelekom

A Deutsche Telekom AG-rl

Deutsche Telekom is one of the world's leading integrated telecommunications companies with more than 131 million mobile customers, 33 million fixed-network lines and over 17 million broadband lines (as of September 30, 2012). The Group provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers. Deutsche Telekom is present in some 50 countries and has over 230,000 employees worldwide. The Group generated revenue of EUR 58.7 billion in the 2011 financial year - over half of it outside Germany (as of December 31, 2011)

LINK:	http://www.telekom.hu/press_room/press_releases/2013/february_04...
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