November 28, 2021
Could AI really revolutionise the way we produce and manage content?Whats a Rich Text element?The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editingA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich textHello h1Hello h2hello h3Hello h4Hello h5Hello h6hello this is a link to google
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Never has there been such a need for video content to be so compelling and available on multiple devices and platforms instantly. With so much competition for viewing time in almost every media sector, producers are creating more elaborate content in a number of separate formats and resolutions.
In response to this, AI technology looks sets to completely shake up the way we produce content for entertainment, pointing to a revolution in cinema, TV, VR and other video content production.
By integrating AI frameworks with media management solutions, it is possible to extract additional value from content libraries, even those in massive archives. AI is able to automate the tagging of content with metadata, therefore making content libraries highly searchable with very little man-hours. Naturally, the ability to find relevant content at a quick pace means it is much easier to monetise content, both legacy and newly-ingested.
There are a number of examples where AI technology could prove significant during the production process:
SportsAI technology has the potential to streamline the production of sports assets for distribution on various platforms. One example is the generation of sub-clips for use on social media. With an AI-based framework analysing every moment of ingested game footage, memorable moments could be identified and called up by a solution ready for distribution. If, for example, a user wanted to post a short clip of Zlatan Ibrahimovics two goals scored during the EFL final against Southampton in 2017, it would take only minutes to find the exact clips and push these to social platforms.
MarketingMarketers are creating video at an outstanding rate. Its an integral component in most marketing strategies but 43% of marketers said theyd create even more video content if there were no obstacles like time, resources, or budget. AI technology could be the solution.
Consider if a user wished to create two versions of an advert, perhaps for separate regions where there are cultural differences, or pre and post the 9pm watershed. Its much easier to find the right content and assemble that into an asset (this advert for example) if a user can set a parameter to disqualify from a search any items which contain content some viewers might find offensive.
In our own cloud-based media management platform, iconik, users can plugin any AI framework they choose to best fit their products or business. For example, they could choose to implement a custom-trained AI capable of recognising exact content or specific products, perhaps Nike Air Zoom Pegasus 34iD, rather than simply white sneaker.
Broadcasting and OTTAutomated distribution using AI can increase the value of content and remonetise libraries, too. In the broadcast space, if a certain actor or comedian suddenly becomes popular in a certain region, a broadcasters media management solution could use AI to identify content featuring this actor and add these to the distribution line-up for a television channel and so on. In a broadcast news setting, AI-frameworks make it possible to immediately identify and call up clips relating to a specific topic within breaking news. In the case of a natural disaster in India, for example, a broadcaster could search within a content library and use AI to perhaps identify legacy footage of what an area looked like before the disaster, or maybe the last time something similar occurred in the area. This has been possible in the past, but in this case every piece of footage would have been tagged manually, requiring hours of labour.
Broadcast archives are traditionally massive in scale, and the more content that exists, the more difficult it is to manually tag content. Automated workflows, such as AI tagging, are therefore more important than ever.
The future of AI
At the moment, it isnt possible for AI technology to operate completely without human intervention. Thats because it simply isnt accurate enough. Within iconik, weve made it possible for users to set rules so that if the AI framework returns a confidence rating below a certain level, that tag is discarded and anything above a certain level is automatically approved. Then, anything between these two levels is sent for human approval. The best thing about AI is that as the technology improves and the AI is able to learn from its mistakes, it will become more accurate over time.
AI is already beginning to move beyond content curation and automated content production is not far from the horizon. The next steps are automated scripting/storyboarding, as well as the discovery of the most suitable clips based on the purpose of the asset. So it could be possible for an AI framework to identify the 10 best scenes in a specific movie that should be used in the creation of a new trailer, based on all previous movie trailers within a certain genre.
Although the creation of content is not in itself aut
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
November 28, 2021
