NFL Playoffs 2025: CBS Sports and Nickelodeon Go Beyond SpongeBob Universe, Boost AR Technology With Latest Slime-Filled Altcast AR graphics for Chargers-Texans are again driven by Silver Spoon Animation By Jason Dachman, Editorial Director, U.S.
Friday, January 10, 2025 - 4:04 pm
Print This Story | Subscribe
Story Highlights
Nickelodeon and CBS Sports are set to produce their sixth slime-filled alternative NFL telecast: NFL Wild Card Game Live From Bikini Bottom. And Saturday's SpongeBob SquarePants-themed presentation of the Chargers-Texans matchup will serve as a tribute to just how far these AR-graphics-fueled broadcasts have come - both technologically and creatively - since the first Nickelodeon altcast of an NFL game, in 2021.
You always want to top what you did the last time around; that's for sure, says CBS Sports' Shawn Robbins, who will once again serve as coordinating producer of the game. Our primary goals this time around are to bring in more characters than ever before and to push the technology further than we ever have.
Watch the best moments from Saturday's broadcast by clicking on the image above.
More Characters, More Fun: Upping the Ante After Super Bowl LVIII CBS Sports and Nickelodeon's sixth family-friendly collaboration on an NFL game - the third NFL Wild Card game - follows Super Bowl LVIII Live From Bikini Bottom, which won a Sports Emmy Award and marked the first-ever altcast for a Super Bowl.
Upping the ante for this outing, the Nickelodeon broadcast will feature appearances by fan-favorite characters from Paramount's portfolio beyond the SpongeBob SquarePants universe: Transformers, Hey Arnold!, CatDog, Sonic the Hedgehog, The Loud House, The Tiny Chef Show, The Fairly OddParents, Rugrats, Teenage Mutant Ninja Turtles, and many more.
We genuinely felt we hit a home run on the Super Bowl, says Robbins, but there is always room for improvement. We achieved our goals, got in everything we wanted to do, so we immediately started thinking about what we could do to give it a bigger feel. The SpongeBob universe is phenomenal, but there's a whole big world of Nickelodeon [IP] that we didn't touch on in the previous games. That's what we're bringing to this game. There will be some surprises and Nickelodeon characters you weren't expecting to see.
Silver Spoon Animation is once again at the center of the production, running eight Unreal 5.4 Engines from Pixotope (with redundant backups) to drive the augmented-reality-graphics operation. Three camera-tracking technologies are being deployed for the production: G3DVu, SMT, and Stype.
There is no better moment that show the power of augmented reality for sports TV than in situations like this, where it is actually part of the storytelling, says Jason Cohen, SVP, remote technical operations, CBS Sports. It isn't just there for eye candy; it's actually there to move the story ahead.
CBS Sports and Nickelodeon have also teamed up with SMT to create a new lineup of innovative, Nickified graphics, including:
Slime Zone: A touchdown celebration like no other, with virtual slime cannons filling the screen
Rope Line of Scrimmage: An imaginative twist on the traditional line of scrimmage
Best First Down Line Ever: A fun, gooey, animated line that adds excitement to every first down
CatDog Down and Distance: A playful graphic that adjusts length for varying yardages, inspired by the classic Nickelodeon duo
Red Zone Animations: Eye-catching visuals that highlight the action-packed moments inside the 20-yard line
SMT is also providing its SportsCG and QB Stat systems to power live game data and visual enhancements
Earlier this week, a Lidar (Light Detection and Ranging) scan of NRG Stadium in Houston to provide Silver Spoon with the 3D mesh model that will serve as the canvas for Saturday's presentation. Unlike at Super Bowl LVIII, for which the scan was done weeks in advance, the Lidar scan could not be performed until the playoff rankings became official following last week's regular-season finale.
For the Super Bowl, says Robbins, we knew the venue way in advance, and we had two weeks to prepare once we knew who the teams would be. But, for Wild Card, we find out not only the teams but also the venue, and we have less than a week to prepare since it's a Saturday game. The technical challenges have been a lot greater this week, especially since we've upped production. Yes, we did two Wild Card games in the past - New Orleans and Dallas - where we found out the week of the game, but, now that we've raised the bar in terms of the production, it's an even bigger lift.
In terms of the in-game AR-graphics workflow, the production team is using modified Xbox controllers to insert virtual elements on the field.
We've surrounded ourselves with the right people who know how to innovate, says Cohen. It's important to partner with the types of companies and vendors that can help elevate your overall product. When we started four years ago, the machines simply didn't have the processing power that they do today. We've come a long way in a rather short time.
Onsite in Houston: Side-by-Side Trucks, Real and Animated Announcers The Nickelodeon effort will be a side-by-side broadcast from separate trucks - Game Creek Video Peacock A and B units and Edit 1 truck - alongside the main CBS trucks (NEP Supershooter 4 units).
The Nickelodeon broadcast will have nine of its own manned cameras, as well as access to more than a dozen camera feeds from the main CBS broadcast.
Doing a regular game or a fully animated game is very different from meshing those worlds together, says Cohen. We are mixing regular-game coverage with the animated portion. That means you have to ensure normal NFL-game coverage in terms of s
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
05/05/2026
SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...
05/05/2026
With no operator required, AutoMic workflow automates talent identification on U...
05/05/2026
A crash in 2015 set the industry back, but this winter proved that drones are he...
05/05/2026
Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...
05/05/2026
The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...
05/05/2026
New drum machine book campaign incoming
Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...
05/05/2026
Flagship all-in-one production bundle updated
The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...
05/05/2026
Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...
05/05/2026
L3Harris provides communications, electronic warfare, sensors and mission systems that enable Virginia-class submarine crews to operate with confidence in conte...
05/05/2026
The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
NFL Playoffs 2025: CBS Sports and Nickelodeon Go Beyond SpongeBob Universe, Boost AR Technology With Latest Slime-Filled Altcast AR graphics for Chargers-Texans are again driven by Silver Spoon Animation By Jason Dachman, Editorial Director, U.S. 
