Big news for creators! Today marks the biggest update to podcasts on Spotify ever-including a new monetization program for video podcasts, improved analytics and audience growth tools, new ways to get your podcast discovered on Spotify, and an exciting evolution of the name and brand of our creator platform.
We've been in the podcast game since 2019, and while the podcast ecosystem is as vibrant as it's ever been, the definition of a podcast is now more fluid. Creators are experimenting and engaging audiences in new ways through video, and podcast fans want the flexibility to seamlessly watch or listen to content depending on what they are doing. And it's clear that video is growing: According to our most recent Fan Study, we've seen an 88% surge in users consuming video podcasts in the past year alone.
That's why we're announcing an exciting leap forward in our creator ecosystem: Spotify for Podcasters is evolving into Spotify for Creators. It's a whole new chapter in our ongoing mission to give creators the tools to grow, monetize, and manage a show, whether it features audio, video, or both formats. And to mark this journey, we've launched a set of new features that make it easy to be successful on Spotify, no matter what type of show a creator has.
We sat down with Maya Prohovnik, Spotify's Vice President of Podcast Product, to discuss what this means for creators.
Congratulations on this evolution, Maya! What's driving these changes? Thank you! It's a big day for podcast creators on Spotify. We've seen some pretty major shifts across the industry in recent years. Creators are experimenting with different formats to draw in more fans, and audiences are changing their behaviors, too, by watching more of their favorite content instead of just listening. More than 250 million users have watched a podcast on Spotify, and nearly two-thirds of podcast listeners say they prefer podcasts with a video option! As podcasts and their creators evolve, so does Spotify.
We've updated the branding of our podcast creator platform from Spotify for Podcasters to Spotify for Creators because it better captures the expansiveness of whom we support today: It's a platform for both audio and video creators to grow, monetize, and manage content on Spotify. We want to be clear that we're supporting this evolution and this new generation of podcasters. We've massively upgraded our analytics and insights because we know how important understanding is for growth, and giving creators more data continues to be a big area of focus for us.
You mention video. Can you expand on that? In general, we have been steadily investing in video because of its growing popularity on our platform, and we'll always focus on things that we believe will make Spotify an even more powerful destination for creators and listeners. For creators, this has meant more tools to engage and connect with fans, better monetization opportunities, and more ways to be discovered and grow. For listeners, we've made some great enhancements to the viewing experience. They can still easily switch between watching or listening-whether they're on Spotify Premium or Free-and now Premium subscribers can watch their favorite video shows uninterrupted by ads. We're also giving them more ways to discover content because we know podcast fans are always looking for their next favorite show.
So, what does this all mean for the creator community? We've launched some great things for creators today. As mentioned above, the biggest change is that eligible video podcasters now get to offer the best possible version of their content to Spotify Premium subscribers, who can watch it uninterrupted by ads. And they'll get paid out by Spotify based on actual engagement, which is better for everyone. We're really excited about this and think this will immediately translate to more audience growth and retention, as well as more revenue, for most video podcasters.
I think podcasters will love the updated Spotify for Creators. This is where any audio or video podcaster can upload their audio and video content, understand their performance with powerful new analytics, interact with their fans, and monetize their show. We've also launched new ways for creators to customize their content on Spotify to help them stand out and grow their audience.
And why should they choose Spotify? In terms of Why Spotify, creators today should have their content wherever audiences are online. Spotify is one of the largest platforms in the world-we have more than 640 million users and more than 250 million subscribers. So I think the opportunity to reach new, highly engaged audiences is high. We also find that, generally, audiences on Spotify are more likely to stay loyal and return to a show they love, compared to other platforms that are more focused on driving users to viral content. But I don't think it's about choosing Spotify instead of other platforms; we understand that creators are multiplatform and multiformat, so our goal is just to make sure that access to Spotify and our audience is as easy as possible. We want every creator to have a path to success on our platform, and with today's updates, we think that's more true than ever before.
What changes are you most excited about? I'm excited by the opportunities that the Spotify Partner Program-our powerful new monetization program for creators starting in the U.S., U.K., Canada, and Australia-will unlock. We built it to open more ways for them to earn for their work since we know that's top of mind for many creators today. With this program, creators can earn a revenue share on ads played on or off Spotify, or they can earn based on how much Premium subscribers stream their video content. The video con
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
January 8, 2024
Colorfront (colorfront.com), a leader in high-performance, on-s...
07/05/2026
February 9, 2024
Colorfront (colorfront.com), the multi-award-winning pioneer i...
07/05/2026
March 20, 2024
NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...
07/05/2026
April 1, 2025
CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...
07/05/2026
June 15, 2025
Colorfront (colorfront.com), an Academy and Emmy Award-winning de...
07/05/2026
June 15, 2025
Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...
07/05/2026
July 1, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
July 1, 2025
Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...
07/05/2026
July 3, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
September 1, 2025
IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...
07/05/2026
April 17, 2026
LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...
07/05/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
07/05/2026
Thursday 7 May 2026
Sky continues Sphere Abacus partnership with The Death of S...
07/05/2026
Thursday 7 May 2026
Sky Confirms Saturday Night Live UK will return this September for Series Two
Saturday Night Live UK will return for a second series, as S...
07/05/2026
Save 20% on the Sky Glass Gen 2 and Sky Glass Air TVsThursday 7 May 2026
How to watch the World Cup on Sky Glass
Tune into the World Cup on the BBC and ITV vi...
07/05/2026
Production sound mixer Dirk Sciarrotta has mixed Family Feud for 28 seasons. Thats up to 200 syndicated episodes per year, plus primetime celebrity specials - a...
07/05/2026
As audience expectations have evolved, Owen has stopped trying to hide microphones or excuse amplification. Instead, he treats sound as a fully immersive part o...
07/05/2026
Well known Irish faces pushed to the edge in new series of
Uncharted with Ray G...
07/05/2026
RT will premiere A Traveller Family, a compelling new documentary exploring the...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
Big news for creators! Today marks the biggest update to podcasts on Spotify ever-including a new monetization program for video podcasts, improved analytics and audience growth tools, new ways to get your podcast discovered on Spotify, and an exciting evolution of the name and brand of our creator platform. 
