Big news for creators! Today marks the biggest update to podcasts on Spotify ever-including a new monetization program for video podcasts, improved analytics and audience growth tools, new ways to get your podcast discovered on Spotify, and an exciting evolution of the name and brand of our creator platform.
We've been in the podcast game since 2019, and while the podcast ecosystem is as vibrant as it's ever been, the definition of a podcast is now more fluid. Creators are experimenting and engaging audiences in new ways through video, and podcast fans want the flexibility to seamlessly watch or listen to content depending on what they are doing. And it's clear that video is growing: According to our most recent Fan Study, we've seen an 88% surge in users consuming video podcasts in the past year alone.
That's why we're announcing an exciting leap forward in our creator ecosystem: Spotify for Podcasters is evolving into Spotify for Creators. It's a whole new chapter in our ongoing mission to give creators the tools to grow, monetize, and manage a show, whether it features audio, video, or both formats. And to mark this journey, we've launched a set of new features that make it easy to be successful on Spotify, no matter what type of show a creator has.
We sat down with Maya Prohovnik, Spotify's Vice President of Podcast Product, to discuss what this means for creators.
Congratulations on this evolution, Maya! What's driving these changes? Thank you! It's a big day for podcast creators on Spotify. We've seen some pretty major shifts across the industry in recent years. Creators are experimenting with different formats to draw in more fans, and audiences are changing their behaviors, too, by watching more of their favorite content instead of just listening. More than 250 million users have watched a podcast on Spotify, and nearly two-thirds of podcast listeners say they prefer podcasts with a video option! As podcasts and their creators evolve, so does Spotify.
We've updated the branding of our podcast creator platform from Spotify for Podcasters to Spotify for Creators because it better captures the expansiveness of whom we support today: It's a platform for both audio and video creators to grow, monetize, and manage content on Spotify. We want to be clear that we're supporting this evolution and this new generation of podcasters. We've massively upgraded our analytics and insights because we know how important understanding is for growth, and giving creators more data continues to be a big area of focus for us.
You mention video. Can you expand on that? In general, we have been steadily investing in video because of its growing popularity on our platform, and we'll always focus on things that we believe will make Spotify an even more powerful destination for creators and listeners. For creators, this has meant more tools to engage and connect with fans, better monetization opportunities, and more ways to be discovered and grow. For listeners, we've made some great enhancements to the viewing experience. They can still easily switch between watching or listening-whether they're on Spotify Premium or Free-and now Premium subscribers can watch their favorite video shows uninterrupted by ads. We're also giving them more ways to discover content because we know podcast fans are always looking for their next favorite show.
So, what does this all mean for the creator community? We've launched some great things for creators today. As mentioned above, the biggest change is that eligible video podcasters now get to offer the best possible version of their content to Spotify Premium subscribers, who can watch it uninterrupted by ads. And they'll get paid out by Spotify based on actual engagement, which is better for everyone. We're really excited about this and think this will immediately translate to more audience growth and retention, as well as more revenue, for most video podcasters.
I think podcasters will love the updated Spotify for Creators. This is where any audio or video podcaster can upload their audio and video content, understand their performance with powerful new analytics, interact with their fans, and monetize their show. We've also launched new ways for creators to customize their content on Spotify to help them stand out and grow their audience.
And why should they choose Spotify? In terms of Why Spotify, creators today should have their content wherever audiences are online. Spotify is one of the largest platforms in the world-we have more than 640 million users and more than 250 million subscribers. So I think the opportunity to reach new, highly engaged audiences is high. We also find that, generally, audiences on Spotify are more likely to stay loyal and return to a show they love, compared to other platforms that are more focused on driving users to viral content. But I don't think it's about choosing Spotify instead of other platforms; we understand that creators are multiplatform and multiformat, so our goal is just to make sure that access to Spotify and our audience is as easy as possible. We want every creator to have a path to success on our platform, and with today's updates, we think that's more true than ever before.
What changes are you most excited about? I'm excited by the opportunities that the Spotify Partner Program-our powerful new monetization program for creators starting in the U.S., U.K., Canada, and Australia-will unlock. We built it to open more ways for them to earn for their work since we know that's top of mind for many creators today. With this program, creators can earn a revenue share on ads played on or off Spotify, or they can earn based on how much Premium subscribers stream their video content. The video con
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/03/2026
Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...
12/03/2026
In Latin America, women are shaping music and defining its future. To kick off t...
12/03/2026
En Am rica Latina, las mujeres est n moldeando la m sica y definiendo su futuro....
12/03/2026
Let's turn back the clock 20 years: The music landscape was a world away fro...
12/03/2026
Bad Bunny is no stranger to Spotify's Billions Club. In fact, he has a whopp...
12/03/2026
Spotify was at the London Book Fair this week, joining conversations across the publishing industry about how people can make reading part of their daily lives....
12/03/2026
Mastering tool improves mono compatibility
Tokyo Dawn Labs' Ohlhorst Digital range is a series of mastering-focused plug-ins developed by Jan Ohlhorst, ...
12/03/2026
Wave FX processor integrated into four products
Lewitt have teamed up with Elgato to create a new processor for the company's Wave Next product range, i...
12/03/2026
Free tool for annotating audio files
Mix Notes is a new, free iOS App that provides users with a simple way to annotate their audio files. It's been cre...
12/03/2026
Side-chain ducking tool gets an upgrade
Devious Machines' popular side-chaining and envelope-shaping tool has just been kitted out with an improved enve...
12/03/2026
Ceremony to take place on 16 April 2026
The MPG (Music Producers Guild) have revealed the full shortlist for this year's MPG Awards, which will be takin...
12/03/2026
Emulates three classic dbx 160 variants
The latest arrival to Overloud's Gem Series plug-in range faithfully recreates not one, but three versions of th...
12/03/2026
New granular soft synth announced
Said to be their most advanced software synthesizer to date, Baby Audio's latest release has been built on a new granu...
12/03/2026
Latest version now live!
Edit 11 March 2026 - Bitwig Studio 6 is now live, and available for all to download!
The latest version of Bitwig's DAW softwa...
12/03/2026
Latest free eBook now available!
Designed for recording engineers, audio-technology students and technically minded musicians, our latest free eBook deliver...
12/03/2026
Rohde & Schwarz Cybersecurity expands SITLine network encryptor portfolio - more...
12/03/2026
Rohde & Schwarz to showcase future-proof EMC testing solutions at EMV 2026 Rohde & Schwarz will participate in EMV 2026, Europe's premier trade fair and c...
12/03/2026
Modern media operations demand a platform that unites automation, orchestration, and human oversight without compromise. In this post, we explore the six key te...
12/03/2026
A deep dive into the platform
Architecture The Blue Lucy platform follows a distributed microservices architecture, meaning the overall operational capability...
12/03/2026
Orchestration platform enables broadcasters to deploy multiple AI models safely with full auditability, rights protection, and regulatory oversight.
LONDON, En...
12/03/2026
Wuppertal March 12, 2026
Riedel Expands Managed Technology Division in the Ame...
12/03/2026
Advanced Media Server Delivers Double the Channel Density at Half the Cost per C...
12/03/2026
The Late Late Show Show St Patrick's Day special
Dancing with the Stars f...
11/03/2026
First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...
11/03/2026
Following a successful first series, UKTV today announces the commission of two ...
11/03/2026
Wednesday 11 March 2026
Sky and CANAL launch new partnership to develop English-language drama
Sky and CANAL are today announcing a strategic co commissioni...
11/03/2026
NTCA, Cartesian Release New Report on the Business Case for USF
March 11, 2026
Network Economics
News
NTCA - March 11, 2026 - As the FCC and Congr...
11/03/2026
TELL US YOUR (SHORT) STORIES
The 2026 RT Short Story Competition is now open for entries
Recognising and rewarding the best new Irish fiction writing for...
11/03/2026
RT 's The Traitors Ireland is among the nominees for the 2026 Celtic Media Festival Torc Awards for Excellence, announced today....
10/03/2026
10 Mar 2026
VEON's Largest Market Pakistan Almost Triples Mobile Spectrum i...
09/03/2026
Contains all six dual-ensemble libraries
VSL's Duality Strings series offers an intriguing alternative to your average string library, capturing two str...
09/03/2026
Outstanding Contribution To UK Music
Photo: Samuel Bradley
Ahead of their upcoming MPG Awards, the Music Producers Guild (MPG) have revealed the latest win...
09/03/2026
Two new high-quality DI boxes announced
Boasting some impressive technical specifications and versatile routing options, Strymon's latest active DI boxe...
09/03/2026
Latest MPE-capable Soundbox library released
The follow-up release for Sonora Cinematic's Pure Nylon has arrived, and becomes the latest addition to the...
09/03/2026
Popular wireless mic head design revived
Sennheiser have revealed that the MD 9235, a cardioid mic head designed to pair up with their handheld wireless sys...
09/03/2026
Captures two sought-after Dumble combo amps
The latest TONEX release captures a pair of sought-after Dumble amplifiers from IK Multimedia's private amp ...
09/03/2026
Flexible all-analogue insert matrix joins line-up
HUM Audio Devices don't tend to do things by halves - even the quickest of glances at the likes of the...
09/03/2026
Captures three sought-after pianos
Rhodes latest software release brings together a collection of three virtual pianos: a concert grand, an acoustic upright...
09/03/2026
Flagship compressor gets an upgrade
Techivation's flagship compressor plug-in has just been treated to a ground-up rebuild that kits it out with some po...
09/03/2026
Profiler OS 14.0 enters open beta
Kemper's amp-modelling systems already have a great reputation, but the latest update to their systems' underlying...
09/03/2026
Procedural stems smasher & recomposition engine
Blinksonic have recently launched a new Reaktor-based tool which they say takes a radical departure from yo...
09/03/2026
13 - 15 March 2026 at University of Warwick Conference Centre
The Institute of Professional Sound (IPS) have announced that The IPS Training Weekend 2026 wi...
09/03/2026
Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point...
09/03/2026
UKTV has agreed a new partnership deal with Samsung that makes UKTV's free linear channels available to internet-only Samsung TV viewers in the UK for the f...
Big news for creators! Today marks the biggest update to podcasts on Spotify ever-including a new monetization program for video podcasts, improved analytics and audience growth tools, new ways to get your podcast discovered on Spotify, and an exciting evolution of the name and brand of our creator platform. 
