Sony Pixel Power calrec Sony

Astro Radio remains No. 1 local radio with 16.1 mil weekly listeners

21/11/2022

21

November

2022

Astro Radio remains No. 1 local radio with 16.1 mil weekly listeners

Market share at 74.6% of 21.6 million available radio listeners

ERA & SINAR are No. 1 and 2 radio stations in Malaysia

Hitz FM, ERA, MY, RAAGA are No. 1 radio brands across all languages

The GfK Radio Audience Measurement Survey (RAM) Wave 2, 2022 reported a new high for Malaysian radio as listenership reached almost 97.2% of individuals in Peninsular Malaysia, equivalent to a high of 21.6 million weekly listeners, marking a phenomenal increase of 300,000 from the previous survey. From this, Astro Radio continued its stronghold as the No. 1 local radio with 16.1 million weekly listeners or 74.6% of 21.6 million available radio listeners, strengthening its leadership as the radio operator with the highest number of listeners in Malaysia.

Astro Radios increased reach in radio listenership is underpinned by 18.4 million average digital radio streams, 26.6 million social media followers, 177.4 million video views, and 75.1 million monthly average Facebook post reach.

Astro Radio brands continued to lead as No. 1 across all languages: Hitz FM, the No. 1 English brand; ERA, the No. 1 Malay brand; MY, the No. 1 Chinese brand; and RAAGA, the No. 1 Tamil brand. Astro Radio Malay brands recorded a reach 9.7 million listeners equivalent to 69.0% reach, English brands achieving 3.7 million listeners equivalent to 85.6% reach, while Chinese brands amassed 3.5 million listeners translating to 70.7% reach and the Tamil radio brand marking 1.6 million listeners equivalent to 86.1% in reach.

With 2.4 million weekly listeners, Hitz FM achieved an increase in the highest Exclusive Audience for English brands at 356,000 listeners, the Highest Breakfast segment for English brands with 1.1 million listeners and the Highest Drive segment for English brands with 1.2 million listeners.

Mix FM recorded an increase to 1.3 million weekly listeners, with the Breakfast segment increasing to 617,000 while the Drive segment increased to 636,000 listeners.

Lite FM charted an increase in weekly listeners to 855,000 with Breakfast and Drive segments respectively increasing to 406,000 and 393,000 listeners

ERA, also Malaysias No. 1 radio brand, recorded weekly listenership of 5.3 million, and continued to achieve Malaysias highest weekly reach on radio amongst young Malay listeners between the ages of 10 to 29, with 2.7 million listeners. The Breakfast show remained No. 1, recording 2.8 million listeners, and the ERA Drive Show remained the highest with 2.4 million listeners. ERA also achieved an increase for the Highest Exclusive Audience amongst all radio brands to 1.0 million.

SINAR, remained Malaysias second most-listened-to brand overall and the No. 2 Malay-language radio brand in Malaysia, with a recorded weekly listenership of 5.0 million weekly listeners. SINAR Breakfast segment increased to 2.6 million while Drive segment marked 2.3 million weekly listeners respectively. SINAR also recorded an increase in Exclusive Audience to 865,000.

GEGAR, Malaysias No. 1 radio brand in the East Coast, recorded a reach of 2.1 million weekly listeners consisting of approximately 39% from Kelantan, 20% from Pahang, 23% from Terengganu and 17% from the West Coast.

ZAYAN recorded weekly listenership of 321,000 with the Breakfast segment increasing to 172,000 listeners while the Drive segment garnered 151,000 listeners.

Weekly listenership on MY was recorded at 2.7 million weekly listeners with the Breakfast and Drive segments achieving the highest number of listeners across Chinese radio brands with 1.6 million and 1.6 million respectively. MY also recorded an increase in its Exclusive Audience to 728,000.

MELODY increased its weekly listenership to 1.2 million weekly listeners, with Breakfast and Drive shows increasing to 658,000 and 634,000 listeners respectively.

GOXUAN achieved an increase in its weekly listeners to 244,000. The Breakfast segment recorded an increase to 115,000 listeners while the Drive segment recorded 102,000 listeners. GOXUAN also marked an increase in its Exclusive Audience to 50,000.

RAAGA, Malaysias No. 1 Tamil radio brand recorded a weekly listenership of 1.6 million, where the Breakfast and Drive segments recorded 863,000 and 879,000 listeners each.

The survey was carried out over 6 weeks with a mix of traditional radio diaries (75%) and e-diaries (25%) distributed to 6,000 unique individuals across Peninsular Malaysia to capture their listening habits. 21 commercial radio brands subscribed to this wave and Astro Radio secured 7 positions in the Top 10 brands ranking.



Data source: GfK Radio Audience Measurement (RAM), Wave 2 2022 | Facebook Page Reach: Facebook Business Manager (Aug - Oct 2022) | Digital Streams: Radioactive (Aug - Oct 2022) | Website Unique Visitors/Page Views: Google Analytics (Aug - Oct 2022) | Video Views: Facebook Creator Studio, CrowdTangle, YouTube (Oct 2022) | Total Social Media Followers: Facebook, Instagram, Twitter, YouTube, TikTok (Oct 2022)
LINK: https://corporate.astro.com.my/mediaroom-releases/astro-radio-remains-...
See more stories from astro

Asia, Australia & Oceanic Stories

30/11/2022

Refresh your home for the new year with Go Shop!

30 November 2022 Refresh your home for the new year with Go Shop! Go Shop, Malaysias home shopping and e-commerce platform, is giving out greater discounts ...

29/11/2022

22/11/2022

SBS has today named Tessa Piper the winner of its annual SBS Emerging Writers' Competition for her work The Usual'. Piper, a 37-year-old public servan...

28/11/2022

21/11/2022

*First look trailer here* Monday, 21 November SBS has today released an epic teaser for the highly anticipated series Alone Australia, which will premiere exc...

24/11/2022

ABC announces Better Date Than Never

24 11 2022 - Media release ABC announces Better Date Than Never Better Date Than Never Screen Australia and the ABC are thrilled to announce Better Date Tha...

24/11/2022

ABC UNVEILS BOLD NEW DRAMA HOUSE OF GODS

24 11 2022 - Media release ABC UNVEILS BOLD NEW DRAMA HOUSE OF GODS House of Gods co-creator and writer Osamah Sami Screen Australia and the ABC are pleased ...

24/11/2022

MATT OKINE AND DENISE SCOTT STARRING IN REIMAGINING OF MOTHER AND SON

24 11 2022 - Media release MATT OKINE AND DENISE SCOTT STARRING IN REIMAGINING OF MOTHER AND SON Mother and Son's Matt Okine (Arthur) and Denise Scott (Ma...

24/11/2022

Landmark ruling from KL court sets legal precedent for copyright infringement

24 November 2022 Landmark ruling from KL court sets legal precedent for copyright infringement High Court judgment is a warning to commercial premises owne...

22/11/2022

Screen Australia and AIDC announce Fresh Cuts Documentary Pitch Initiative

22 11 2022 - Media release Screen Australia and AIDC announce Fresh Cuts Documentary Pitch Initiative Fresh Cuts Documenatry Pitch Initiative Screen Australi...

22/11/2022

Stream FIFA World Cup Qatar 2022 and participate in a contest to win prizes

22 November 2022 Stream FIFA World Cup Qatar 2022 and participate in a contest to win prizes Live match audio available now till 18 December Stand to wi...

21/11/2022

Screen Australia and Australian Writers Guild announce The Creators initiative

21 11 2022 - Media release Screen Australia and Australian Writers Guild announce The Creators initiative The Creators initiative Screen Australia and the A...

21/11/2022

14/11/2022

*PROMO HERE* *IMAGES AVAILABLE HERE* *SBS FIFA WORLD CUP PRESS KIT HERE* INTERVIEWS AVAILABLE With only one week to go until the start of the world's b...

21/11/2022

Astro Radio remains No. 1 local radio with 16.1 mil weekly listeners

21 November 2022 Astro Radio remains No. 1 local radio with 16.1 mil weekly listeners Market share at 74.6% of 21.6 million available radio listeners ERA &...

18/11/2022

SORACOM Applies for Listing on the Tokyo Stock Exchange

November 18,2022 -- KDDI CORPORATION and SORACOM, INC, a global provider of advanced IoT connectivity services, today announced that SORACOM has applied to li...

17/11/2022

ASTRO KASIH Presents RM40,000 to SK Magandai for Education

17 November 2022 ASTRO KASIH Presents RM40,000 to SK Magandai for Education Astro continues to champion education for all students, with its latest initiati...

17/11/2022

10/11/2022

Featuring Hannah Diviney, Angus Thompson, Patrick Jhanur and Miriama Smith *First look trailer here* *Preview episodes here* *Images here* *Interviews avail...

17/11/2022

All Astro customers can enjoy 2022 MAMA Awards live and more on tvN (Ch 395)

17 November 2022 All Astro customers can enjoy 2022 MAMA Awards live and more on tvN (Ch 395) Complimentary viewing of tvN (Ch 395) from 23 till 30 Nov 202...

15/11/2022

Screen Australia, NZ On Air and TikTok announce Every Voice 2022 recipients

15 11 2022 - Media release Screen Australia, NZ On Air and TikTok announce Every Voice 2022 recipients (New Zealand Creatives L-R): Sonya Milford, Sherry Zhan...

15/11/2022

8/11/2022

Popular French national news bulletin 20 Heures (20H) will be added to SBS WorldWatch's programming line-up on 8 November 2022 following a new agreement bet...

11/11/2022

Astro presents Padma Shree Hariharan Live in Putrajaya on 12 Nov

11 November 2022 Astro presents Padma Shree Hariharan Live in Putrajaya on 12 Nov In collaboration with Venus Production Astro presents highly anticipat...

10/11/2022

Drama Report 2021/22: Record $2.29 billion spent on drama production in Australia

10 11 2022 - Media release Drama Report 2021/22: Record $2.29 billion spent on d...

10/11/2022

Astro to Offer Better Connectivity for SMEs on the All-New BIZfibre

10 November 2022 Astro to Offer Better Connectivity for SMEs on the All-New BIZfibre KUALA LUMPUR, 10 November 2022 Astro has launched the all-new BIZfibre,...

09/11/2022

2/11/2022

SBS and Viaplay Group have established a multi-year partnership to bring Viaplay Select to Australians with curated content available on SBS On Demand. SBS con...

07/11/2022

31/10/2022

National Indigenous Television (NITV) has announced the appointment of two senior Indigenous leaders to key roles overseeing the commissioning of content and ch...

07/11/2022

TAP Digital Media Ventures Corporation signs World Cup 2022 Distribution on ABS-2 Capacity

07 November 2022, Philippines -TAP Digital Media Ventures Corporation (TAPDMV) h...

04/11/2022

Astro-15

04 November 2022 Astro - 15 - 11 ...

04/11/2022

Enjoy more local Tamil shows premiering in November on Astro Vaanavil

04 November 2022 Enjoy more local Tamil shows premiering in November on Astro Vaanavil Political talk show Therthal Kalam and crime documentary Kuri I...

03/11/2022

27/10/2022

*Screeners available here* *Watch the trailer here* *Images available here* Thursday, October 27 National Indigenous Television (NITV) is proud to announce ...

03/11/2022

28/10/2022

SBS has today announced the six screen writers selected for the 2022 SBS Emerging Writers' Incubator, chosen from hundreds of submissions tojoin leading Aus...

03/11/2022

Local Tamil drama series Vengaiyan Magan premieres on Astro Vinmeen (Ch 202) on 7 November

03 November 2022 Local Tamil drama series Vengaiyan Magan premieres on Ast...

02/11/2022

SBS commissions bold new Australian drama anthology Erotic Stories

02 11 2022 - Media release SBS commissions bold new Australian drama anthology Erotic Stories Top (L-R) Niki Aken, Tamara Asmar, Alistair Baldwin, Christine B...

02/11/2022

Financial Results for the First Half of the Fiscal Year Ending March 2023

November 2,2022 KDDI Corporation KDDI announced the financial results for the first half of the fiscal year ending March 2023. Summary In the first half of ...

31/10/2022

Nikmati personaliti dan pengisian baharu ERA Sabah bermula 31 Oktober

31 October 2022 Nikmati personaliti dan pengisian baharu ERA Sabah bermula 31 Oktober Dengar di udara atau melalui aplikasi SYOK Personaliti dan Pengisian ...

31/10/2022

Ultimate Star Search 2022 announces champion with RM10,000 cash prize

31 October 2022 Ultimate Star Search 2022 announces champion with RM10,000 cash prize Following stiff competition between nine finalists, Vikneswari A/P Su...

28/10/2022

Six screen creatives announced for Emerging Writers' Incubator initiative

28 10 2022 - Media release Six screen creatives announced for Emerging Writers' Incubator initiative Top (L-R) Skye Leon, Patrick Hogan, Aven Yap Bottom ...

28/10/2022

21/10/2022

SBS this week launches a new advertising campaign ahead of its broadcast of the FIFA World Cup Qatar 2022 , featuring lively, colourful creative spotlighting mu...

27/10/2022

20/10/2022

** Watch the trailer here** **Images here** The International Space Station (the ISS) has gone silent. There's an explosion and the crew are in distress. ...

25/10/2022

Integrated Sustainability and Financial Report 2022 Released Introducing Sustainability Targets to achieve KDDI VISION 2030

October 20,2022 -- On October 20, 2022, KDDI released its Integrated Sustain...

24/10/2022

17/10/2022

SBS is encouraging all Australians to celebrate Diwali, Deepavali, Bandi Chhor Diwas and Tihar with a distinctive content line-up to mark the Indian sub-contine...

20/10/2022

Stream action comedy thriller film Bullet Train on Astro and stand to win prizes

20 October 2022 Stream action comedy thriller film Bullet Train on Astro and stand to win prizes Win a TUMI Luggage bag, Sony WH-CH710N Wireless Headphon...

19/10/2022

MY -

19 October 2022 MY - - 10 22 - ...

19/10/2022

Everyone is invited to Lite FMs Feel Good Festival on 22 Oct at KLPAC

19 October 2022 Everyone is invited to Lite FMs Feel Good Festival on 22 Oct at KLPAC Win exciting prizes and learn more about Kombucha, essential oils, ...

18/10/2022

11/10/2022

An estimated two in five Australians aged 16 to 85 will experience a mental health condition during their lifetime[1] - a widespread issue still considered tabo...

17/10/2022

New Government customer takes on inflo

An Australian mainland State Parliament has initiated a 5-year agreement with Techtel to provide inflo software to record all broadcast video and audio of parl...

14/10/2022

Instagram and Screen Australia announce recipients of 2022 First Nations Creator Program

14 10 2022 - Media release Instagram and Screen Australia announce recipients of...

14/10/2022

MELODY DJ -

14 October 2022 MELODY DJ - - ...

13/10/2022

Spooktacular' new series The Spooky Files commissioned by ABC and BBC

13 10 2022 - Media release Spooktacular' new series The Spooky Files commissioned by ABC and BBC (From top left): Guy Edmonds, Matt Zeremes, Paul Watters...

12/10/2022

KDDI to Offer SpaceX's Starlink to Enterprise and Civil Government Customers

KDDI Corporation October 12,2022 -- KDDI will begin offering Starlink connectivity to its enterprise and civil government customers later this year as part o...

11/10/2022

4/10/2022

*Interviews Available* Watch the Australian Uncovered promo HERE Images available HERE Tuesday, 4 October 2022 SBS is proud to present a second collecti...

07/10/2022

Astro ---

07 October 2022 Astro - - - - - - ...

07/10/2022

30/09/2022

The Cultural Atlas has announced it has expanded its online directory offering to include detailed profiles of eight of Australia's most observed religions....