More 4K UHD shows coming to Astro including Malaysia's favourite ...

More 4K UHD shows coming to Astro including Malaysia's favourite awards show

Date Released:03 Mar 2020

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Anugerah MeleTOP ERA 2020 (AME 2020) will be the first Malaysian LIVE show in 4K UHD

Astro is pleased to announce that it has reached a new milestone with Malaysia's first local live production and hugely popular awards show, Anugerah MeleTOP ERA 2020 (AME 2020) produced in 4K UHD. In its seventh year, AME2020 is expected to attract 4 million fans who will be treated to seeing their favourite Malaysian celebrities in brilliant 4K UHD during the live final show on 12 April.

Agnes Rozario, Director of Content at Astro said, We launched multiple 4K UHD channels focussing on Hollywood blockbusters and live sporting events and our audience response has been very positive. Showcasing the first of our local signatures in 4K UHD is the next part of our journey and we are pleased to be the first to do so in Malaysia. We selected AME2020 to be the first ever live local production in 4K UHD as it is Astro's signature award show which celebrates the fans' favourite Malaysian talent and entertainment of the year. The live show involves hundreds of Malaysian celebrities and influencers, thousands of fans on-ground and millions more watching on TV and online. We hope AME2020 will be a fitting celebration of Malaysia's top talent, movies, music, and TV shows - seen for the first time ever in 4K UHD clarity. We invite sponsors and clients to join us in making Malaysian broadcasting history.

Our 4K offering will continue to grow - in addition to local hit shows we will also add Formula 1, more Premier League matches, all 51 UEFA Euro 2020 matches and Hollywood blockbusters. Next on our list is to offer our 4K UHD shows via video on demand. The AME2020 in 4K UHD will be a testament to Astro's production capability as conversion to the 4K UHD format entails a significant step up in terms of the technology required including a Native 4K Mobile Production Control unit, which in turn has provided the technical production staff the opportunity to further enhance their skillset, keeping Astro at the forefront as an industry leader in this space within Malaysia and the wider region.

4K UHD takes your viewing experience to the next level and offers stunning definition colour television experience and 4X more clarity. With 4K UHD, viewers will experience the most vibrant colour television experience possible, 4 times the resolution of HDTV including sharper detail, smoother lines and a richer colour palette. With AME broadcasted in 8 million pixels packed in stunning format, the detail will be so rich that you might even see every little expression from the winners that night.

To learn more about Astro Ultra Box, visit astro.com.my/ultra.

LINK:	https://www.astro.com.my/mediaroom/articledetails.aspx?id=1024&title=m...
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