Sony Digital Rapids Pixel Power calrec Sony

CBS, Turner Ready to March

13/03/2018

Why This MattersCBS and Turner have been working overtime to ensure hoops fans can find March Madness on a broad variety of viewing platforms.

With the Olympics over and Super Bowl LII a distant memory, CBS and Turner are banking on the upcoming NCAA tournament scoring big with March Madness fans.

Ratings for the Division I men's college basketball tournament were robust a year ago, and some tweaks to the CBS Sports-Turner Sports coverage package, including an expansion of the platforms where the hoops action is available, sets the event up for another strong year.

The Final Four (March 31) and the National Championship (April 2) are on Turner's TBS, which will likely mean a haircut in terms of ratings, compared to games on CBS. But Sean McManus, chairman of CBS Sports, believes the U.S. is particularly primed for some good college basketball action.

The country is pretty divided right now, to be honest with you, he said. This is one of those events that really has the opportunity to bring people together and enjoy a good sporting event in a communal way. People are looking for an escape, and there's no better escape than the NCAA basketball tournament.

All 67 games from the NCAA tournament will be televised, either on TBS, CBS, TNT or truTV, and will air on the Turner suite of streaming products known as March Madness Live. TBS will televise 21 games, including the Final Four and the championship from the Alamodome in San Antonio. CBS too will have 21, including the Elite 8 and Sweet 16 action. Thirteen games will air on truTV and TNT will offer a dozen.

In the eighth year of their NCAA tournament partnership, both CBS Sports and Turner Sports have hustled to make the games available on whichever platform users prefer. Why it is bigger today than it's ever been is the way we've empowered the viewer, McManus said. Any way you want to consume the tournament, you can do it - on your phone, on Roku, Apple TV, your laptop or tablet. There are myriad ways to consume the tournament.

That also includes the Apple Watch, Chromecast, Xbox One and Amazon Fire TV. New for 2018 are Google Daydream and mobile web

Cinderella Invited to the Ball

Also likely to draw extra eyes to March Madness is what appears to be a wide-open field making the Big Dance. Programs that don't traditionally dominate college basketball are on top and the programs that have the history, the pedigree, are outside the Sweet 16, said Jim Nantz, who will call the Final Four and the National Championship along with Grant Hill, Bill Raftery and Tracy Wolfson. It's going to be a year where it's gonna look different.

As Turners Charles Barkley, who will offer studio coverage across the four networks, sees it, If a Cinderella is ever going to win March Madness, this is the year.

While the action starts Tuesday, March 13, Turner and CBS got the hoops hoopla going early, with TBS airing the four-hour March Madness Selection Countdown social-media program, airing on YouTube, Twitter, Facebook and Bleacher Report, among other digital platforms, and leading in to the 2018 NCAA March Madness Selection Show, a two-hour program that aired Sunday, March 11, in front of a live audience. The show, produced by Turner Sports and CBS Sports, is a new initiative for Turner.

Viewer habits continue to change, Turner president David Levy said. We said, let's build a studio, have an audience, do it live.

He described the Selection Show, hosted by Ernie Johnson and Greg Gumbel, with Barkley, Clark Kellogg, Seth Davis and Kenny Smith as the analysts in Atlanta, as a new opportunity that is very exciting for us as a company.

Levy acknowledged the likelihood of Final Four and National Championship ratings going down on TBS, but believes they will pick up over time as viewers find the cable outlets. Tradition takes time; starting new habits takes time, he said. If there's less ratings, fine.

Helping ratings, he added, is close matchups, a few upsets in the beginning of the tournament, and big market teams, big brands.

Last year's ratings were enviable. In the Final Four on CBS, Gonzaga versus South Carolina drew 14.7 million viewers, a 46% gain over the previous year, when the semifinals were on cable. North Carolina versus Oregon drew 18.8 million, up 44% over 2016.

The 2017 tournament on TBS, CBS, TNT and truTV averaged 10.8 million viewers, a 16% gain over 2016.

Power Players

While many fans love to see a Cinderella team sneak into the heat of the action, Neal Pilson, former CBS Sports president and head of consultancy Pilson Communications, said it's the major programs - the likes of North Carolina, Villanova, Michigan and Kentucky - that bring oodles of viewers. That will generate higher ratings than the Cinderella teams, he said.

Yet the advance of underdogs is undoubtedly a key part of March Madness lore. Nantz talks about calling a Duke versus Delaware State game years ago. While Duke is a seemingly annual presence at March Madness, Delaware State has played just one game in the history of the tourney, the 2005 matchup with Duke that the favorite won. They'll carry that one game, that one moment, for the rest of their lives, he said. That tape or DVD, it will be played not only immediately after they get home, but it's going to be passed on to the next generation, the generation after that. I want them to be proud of how the narrator for that showcase moment did, how their family member was represented. I want to be able to do that story justice.

Team TV Effort

CBS and Turner began their $10.8 billion NCAA deal in 2011, and it runs through 2024. The Final Four and championship game aired on cable for the first time in 2016. CBS will air the Final Four, National Championship and Selection Show in 2019, with the events alternating between the bro
LINK: http://www.broadcastingcable.com/news/programming/cbs-turner-ready-mar...
See more stories from bandc

Most recent headlines

20/06/2018

YouTube TV Adds Starz

Starz has added another OTT outlet with a launch on YouTube TV, the virtual MVPD service that debuted more than a year ago. YouTube TV is selling a package wi...

20/06/2018

FX Leads TCA Awards Nominations

BBC Americas Killing Eve was nominated for five TCA awards BBC America FX topped all cable, broadcast networks and streaming services in TCA Awards nomination...

20/06/2018

Primetime Ratings: Strong Bachelorette' Leads ABC to Win

(ABC/Paul Hebert) ABC won the Monday ratings race, The Bachelorette pacing the network to a 1.2 in viewers 18-49, per the Nielsen overnights, and a 5 share. Th...

20/06/2018

CBS Television Studios, Star Trek: Discovery' Co-Creator Kurtzman Extend Deal

Photo Cr: Michael Gibson/CBS Alex Kurtzman, co-creator of Star Trek: Discovery,...

20/06/2018

Amazon Greenlights Robert Kirkman Animated Series Invincible'

Amazon Studios has greenlit the animated series Invincible, which comes from Robert Kirkman, along with co-creator Cory Walker and artist Ryan Ottley. The serie...

20/06/2018

NBC Reveals Fall Premieres

"This Is Us" NBC/Ron Batzdorff NBC has announced premiere dates for its fall schedule. The network begins its new season Monday, Sept. 24 at 8 p.m. ET/PT with...

20/06/2018

Realism the key for new film Hearts and Bones

20 06 2018 - Media release Realism the key for new film Hearts and Bones Director Ben Lawrence, co-writer Beatrix Christian and producer Matt Reeder Create N...

20/06/2018

That Station' Has a Name

On Tuesday, June 19, 2018, That Station got a permanent name, making the big announcement about the winning moniker and charity. When the station launched in ...

20/06/2018

Nicholi Rogatkin Takes First at Crankworx

pros Jun 19, 2018 Congratulations to GoPro athlete Nicholi Rogatkin for crushing it at Crankworx in Innsbruck, Austria, this past weekend. The 22-year-old ...

20/06/2018

Ty Ahmad-Taylor: My Thoughts on Joining the GoPro Board of Directors

community Jun 19, 2018 On June 19, GoPro announced Ty Ahmad-Taylor joining the GoPro Board of Directors. Here are Ty's thoughts about this move, in his...

20/06/2018

Panasonic previews 4K 60p PTZ remote camera

Panasonic previews 4K 60p PTZ remote camera posted: 19/06/2018 Panasonic has announced the development of the AW-UE150, a new 4K integrated remote camera th...

20/06/2018

MDG at Grand Finale with Hofesh Shechter Company

MDG at Grand Finale with Hofesh Shechter Company posted: 19/06/2018 Hofesh Schechter Company in rehearsal for Grand Finale with MDG Hofesh Haze Hofesh S...

20/06/2018

Nathaniel Rateliff Boogies With Allen & Heath

Nathaniel Rateliff Boogies With Allen & Heath posted: 19/06/2018 After performing more than 70 concerts so far this year, Nathaniel Rateliff and the Night...

20/06/2018

NBA Digital Premieres NEXT UP with Kevin Garnett - Featuring Mo Bamba and Jaren Jackson, Jr. - Available Now Exclusively on Facebook Watch

NBA Digital Premieres NEXT UP with Kevin Garnett - Featuring Mo Bamba and Jaren ...

20/06/2018

Friend MTS ASiD watermarking completes rigorous robustness tests performed by independent security consultancy Cartesian

Friend MTS, the content and revenue protection specialist, today announced that ...

20/06/2018

Artel Releases New Precision Timing Protocol White Paper

Artel Video Systems, a world-class provider of innovative, real-time multimedia delivery solutions, today announced the release of a new white paper titled Tim...

20/06/2018

Dejero Backs Team Sky on The Road to Tour de France

Dejero, an innovator in cloud-managed solutions that provide video transport and Internet connectivity while mobile or in remote locations, has partnered with T...

20/06/2018

MILLER SHOWCASES ADVANCED FLUID HEAD RANGES AT BROADCASTASIA 2018

Miller Camera Support, a leader in the production of innovating camera support solutions, will display its latest range of fluid heads to the broadcast communit...

20/06/2018

Zynaptiq Intensity makes sounds sound more like themselves

The closest thing to an Awesome' knob we've come up with so far say makers Software > Plug-in From merging two different sounds using the Morph plu...

20/06/2018

NO PASSPORT REQUIRED, New Six-Part Series Hosted by Chef Marcus Samuelsson, Premieres Tuesdays, July 10-August 14, 2018 on PBS

NO PASSPORT REQUIRED, New Six-Part Series Hosted by Chef Marcus Samuelsson, Prem...

20/06/2018

Good Food invests in Parade s Jack Stein: Inside The Box

Tuesday 18 June 2018 Parade Media has inked its latest production deal with UKTVs Good Food and Foxtel Lifestyle Channel with brand new adventure show, Jack Ste...

20/06/2018

Ofcom appoints new Content Board members to represent Scotland and Northern Ireland

Ofcom appoints new Content Board members to represent Scotland and Northern Irel...

20/06/2018

METLIFE SOCIAL IMPACT INVESTMENTS RISE TO $50 BILLION

METLIFE SOCIAL IMPACT INVESTMENTS RISE TO $50 BILLION MetLife Foundation financial inclusion commitments reach more than six million low-income individuals...

20/06/2018

METLIFE COMPLETES DEBT-FOR-EQUITY EXCHANGE FOR ITS RETAINED BRIGHTHOUSE FINANCIAL, INC. COMMON STOCK

METLIFE COMPLETES DEBT-FOR-EQUITY EXCHANGE FOR ITS RETAINED BRIGHTHOUSE FINANCIA...

20/06/2018

Registration for SMPTE 2018 Annual Technical Conference & Exhibition Now Open

Registration for SMPTE 2018 Annual Technical Conference & Exhibition Now Open Shift to Larger Downtown LA Venue Allows for Extended Conference Program and Exp...

20/06/2018

Edgeware unveils live big event' OTT solution

Edgeware unveils live big event' OTT solutionNew feature set allows operators to deliver popular live programming, glitch-free, on a huge scale 2018 Broad...

20/06/2018

The rise of the creative machines

The debate whether computers can be truly creative started two years ago after a special game of Go, an abstract strategy board game. The world champion, Lee Se...

19/06/2018

NAGRA to highlight OTT, IP migration and the successful implementation of AI at the ConnecTechAsia Summit

Cheseaux, Switzerland - June 19, 2018 - NAGRA, a Kudelski Group (SIX:KUD.S) comp...

19/06/2018

Nielsen and FreeWheel to Expand Measurement Across Over-the-Top and Set-Top Box Video On-Demand Inventory

Effort to help television ecosystem unlock additional impressions and value acro...

19/06/2018

IMT VISLINK RECEIVES $2.3 MILLION CONTRACT TO SUPPLY PROFESSIONAL US SPORTS ASSOCIATION WITH LIVE VIDEO TRANSMISSION SYSTEMS

Jun 19 IMT VISLINK RECEIVES $2.3 MILLION CONTRACT TO SUPPLY PROFESSIONAL US SP...

19/06/2018

My First Week at Spotify: Jessica Bain

It's not every day you make a playlist that lands you a job. But our new Black History and Culture Fellow, 22-year-old Jessica Bain, did exactly that. It s...

19/06/2018

Graded on Baselight: Everything is Recorded She Said (ft. Obongjayar & Kamasi Washington)

Facility: The Mill Colourist: Luke Morrison Release date: June 2018 Everythi...

19/06/2018

21st Century Fox Response to Statement by the Secretary of State for Digital, Culture, Media and Sport

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, IN, INTO OR F...

19/06/2018

SaT5G Consortium Members Showcase Satellite and 5G Integration Capabilities at EuCNC2018 Conference

SaT5G Consortium Members Showcase Satellite and 5G Integration Capabilities at E...

19/06/2018

CrowdStrike Closes $200 Million Series E Financing Round

On the heels of unrivalled global momentum and demand for its AI-enabled, cloud-based endpoint protection platform, company valued at over $3 billion Sunnyval...

19/06/2018

Plus 4 Audio amps up its rental selection

As a highly active rental company in the UK broadcast and pro audio space, Plus 4 Audio needs to ensure that it's offering its clients best-in-breed technol...

19/06/2018

Adobe Appoints Dana Rao General Counsel

SAN JOSE, Calif.--(BUSINESS WIRE)--Today Adobe (Nasdaq:ADBE) announced it has appointed Dana Rao as executive vice president and General Counsel, effective imme...

19/06/2018

Adobe Delivers New Adobe Sign Innovation; Advances Microsoft Partnership

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced powerful new enhancements to Adobe Document Cloud with advancements for Adobe Sign and ne...

19/06/2018

Adobe Completes Acquisition of Magento Commerce

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Magento Commerce, a market-leading commerce platform...

19/06/2018

Live From the U.S. Open: Mike Davies on the Massive Production Efforts for the Open and World Cup, 5G Tests

Live From the U.S. Open: Mike Davies on the Massive Production Efforts for the O...

19/06/2018

Amazon Helps Hotels Offer New, Engaging Guest Experiences with Alexa for Hospitality

Amazon Helps Hotels Offer New, Engaging Guest Experiences with Alexa for Hospita...

19/06/2018

Introducing Hub by Amazon-Amazon's Latest Offering to Make Apartment Deliveries Easier

Introducing Hub by Amazon-Amazon's Latest Offering to Make Apartment Deliver...

19/06/2018

Amazon Announces Plans to Expand in Michigan; New Robotics Site Will Create More Than 1,000 Full-Time Jobs

Amazon Announces Plans to Expand in Michigan; New Robotics Site Will Create More...

19/06/2018

Amazon Announces the Best Books of 2018 (So Far)

Amazon Announces the Best Books of 2018 (So Far) Amazon Books Editorial team selects the best titles for every reader's summer-from compelling memoirs and...

19/06/2018

Channel 9 Chooses Techtel to Transform their Digital Preservation Practices and Leverage Genetic Diversity in Storage

(Sydney, Australia, 18 June 2018) Nine Network ( Channel 9 ), Australia's la...

19/06/2018

Lawo Radio Consoles First To Adopt SMPTE 2022-7 Standard

Lawo implements the SMPTE 2022-7 standard for Seamless Protection Switching into its family of radio mixing consoles, as it has already done for its mc product...

19/06/2018

NETFLIX CLOSES FIRST EUROPEAN OVERALL SERIES DEAL WITH BARAN BO ODAR AND JANTJE FRIESE, THE CREATIVE DUO BEHIND DARK

Berlin, June 19th, 2018 -- Netflix announced today an exclusive multi-year overa...

19/06/2018

National Film and Video Foundation Video on Demand - Call for completed project submissions and trailers

National Film and Video Foundation Video on Demand Call for completed project ...

19/06/2018

Popular Podcast Utopia To Me? Comes to Entertainment One New Season Begins Today

BACKPopular Podcast Utopia To Me? Comes to Entertainment One New Season Begins TodayAWARD WINNING COMEDIAN CHRIS LOCKE IS BACK WITH MORE HILARITY AS HE EX...

19/06/2018

Changes to Telenor Group's Executive Management and new CEOs in Thailand and Myanmar

Being able to utilise expertise and hands-on experience across markets is among ...