
Music Supervisors Are Essential to Syching Music to Visual Media, and Demand is Rising Behind every piece of music we see on-screen is a music supervisor who worked to make it happen.
By
Michael Blanding
December 11, 2024
Illustration by Eric Palma
Josh Sutherland BM '19 was up against the clock. A music supervisor for the NFL, he was working to clear a package of songs that would accompany players as they walked out for the draft. The one he really wanted to license was a new song, TEKA -a catchy electronic track with a driving beat by DJ Snake and Peso Pluma.
Josh Sutherland BM '19
Image by Jeff Lewis
The only problem was that the track was so new that not all of the rights for it were settled. So many artists have friends, producers, and managers that are involved in the writing process, Sutherland says-in this case, 11 writers and seven publishers just for this one song. With the draft days away, Sutherland set to work, negotiating separately with each rightsholder. One owned just 0.5% of the song. In the end, he was able to clear the song in the nick of time.
It wasn't the first time Sutherland had to play detective and diplomat in the name of getting the rights to a track. More often than not, you find out people own a certain percentage of a song, and you have to do the digging, stalking them to get them to respond, says Sutherland, who helped oversee music for Max's Euphoria and Rap Sh!t. And they may want a little more money, so you've got to put your budgeting and negotiating skills to use.
Invisible but Essential Sinking into the couch and flicking on the latest movie or show on Netflix or Amazon Prime, we may take for granted the soundtracks that lilt or pump behind the action on-screen, but every bit of music that appears on our screens is there because of a music supervisor, who both consults with the director or showrunner to choose songs and then performs the painstaking behind-the-scenes work to clear the rights to use them.
A music supervisor is a bridge between the creative and administrative, says Christopher Wares, assistant chair of Berklee's Music Business/Management Department. They have to have an encyclopedic knowledge of music and genres, as well as a deep understanding of who controls the publishing rights.
Abbey Hendrix BM '13
Image by Bianca Poletti
Also known as sync, music supervision includes overseeing the synchronization between music and some form of visual media. With the increasing number of shows on streaming channels such as Apple TV+, Hulu, Paramount+, and Peacock, music supervisors have become highly sought-after, and the field is increasingly attractive to those who love both music and visual media. As music proliferates into more and more forms of media, the field has expanded into advertising, sports, video games, social media, virtual-reality experiences, and even exercise equipment. If you are on a bike watching a class and music is playing in the background, a music supervisor was involved in making that happen, Wares says.
While a director sometimes has a clear view of the music they want, and only needs the supervisor to clear the rights, for others a supervisor is a true collaborator in coming up with the musical signature of the project, says Thomas Golubic, a veteran who has worked on shows including Six Feet Under, Breaking Bad, Better Call Saul, and The Walking Dead.
Professor LaMarcus Miller
Image by David Christopher Lee
We are brought in by the network to essentially build out the soundscape for a TV show or film, says Professor LaMarcus Miller, who worked as a music supervisor for The Wonder Years and RapCaviar Presents, and recently for a documentary on Jim Henson and the Muppets. He also served as head of operations for the Guild of Music Supervisors in 2023.
For Six Feet Under, Golubic made playlists for each of the characters to help him get inside their heads. The process really helps you think deeply about a character-what is it that really moves them, he says. Sometimes the task of a music supervisor can get quite complicated, as with a recent episode of the show Poker Face, a crime procedural with a case-of-the-week structure. Showrunner Rian Johnson created a plot involving a band with a hit song ripped off from the theme of the '80s sitcom Benson. We had to figure out how to clear the existing copyright, and then hire a band to write a new song similar to it, but also viable as a hit, says Golubic, who has come to Berklee several times to present to students.
Assistant Chair Christopher Wares
Image by Kelly Davidson
Copyright comprises two separate parts: the publishing rights to the composition and the performance rights to the recording. While sometimes a supervisor can go to a label for one-stop rights, more often they need to play sleuth, first scouring databases such as ASCAP or BMI and then branching out to internet searches and phone calls to track down owners. I've made some insane Sherlock Holmes moves-for example, calling someone's second cousin's church-because I'm looking to clear an arrangement, says Sami Posner '13, a freelance music supervisor with Blue Lily Music.
After tracking down rightsholders, music supervisors then need to negotiate rates, which can vary wildly depending on how long the song will be used and in what context, as well as where the broadcast will air. Sometimes, Miller says, music supervisors need to square a creator's lofty ideas with the reality of how much the desired music actually costs. A lesser-known artist used in the background might cost $5,000 all-in. But a recognizable artist can cost between $40,000 and $60,000, while a major-label artist such as Michael Jackson, The Beatles, or Beyonc can easily run six figures.
Sami Posner '13
Image by Josh Solomon
Ma
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
The UK's leading event for the creative industries united thousands of professionals for two days of networking, debate, industry insight and getting hands-...
21/05/2026
Recreating Doug Trumbull's Slitscan VFX - After Effects Mastery
Graham Quince May 21, 2026
0 Comments
In this After Effects tutorial, I'm divi...
21/05/2026
Cavalry: An Array of Fun Stuff
Simon Ubsdell May 21, 2026
0 Comments
Arrays are a really powerful feature of Cavalry and here we'll go over some o...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
Bitmovin, a leading provider of video streaming solutions, has announced that streaming service provider, Watch Brasil, has replaced its legacy systems with Bit...
21/05/2026
OWC Launches Dads and Grads Promotion with Exclusive Savings
Brie Clayton May 21, 2026
0 Comments
The gifts they'll actually use - save on cutting...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
For cinematographer Ashley Barron ACS ( Rivals , Dangerous Liaisons , Disney's Doctor Who ), setting the look of Netflix's How to Get to Heaven from ...
21/05/2026
Jean-Fran ois Hensgens, AFC, SBC, (Tueurs, Six Days in Spring, Le Fil) brings his signature visual approach to Cannes 2026 premiering biopic L'Affaire Marie...
21/05/2026
2026 delegation for Partner with Australia (UK) initiative announced 21 May 2026
Screen Australia and Ausfilm have today announced the delegation for the 2026 ...
21/05/2026
Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...
21/05/2026
Shelly Johnson Elected President of American Society of Cinematographers
Brie Clayton May 20, 2026
0 Comments
The American Society of Cinematographers...
21/05/2026
ARRI expands Management Board to accelerate next phase of growth and innovation
Brie Clayton May 20, 2026
0 Comments
ARRI expands its Management Board...
21/05/2026
Dublin DJ RKM333 wins 2FM competition and a coveted slot at this year's Forbidden Fruit Festival
2FM's search for the next big Irish DJ concluded this ...
21/05/2026
The mission begins now.
GeForce NOW is dialing up the action with a blockbuster...
20/05/2026
True to the Music City theme, the Tennessee Titans plan to make live music a prominent fixture on game days at the new venue
Reflecting the continuing converge...
20/05/2026
The long-term goal is innovation for the next generation of hockey rinks at both the professional and the community level
The National Hockey League (NHL) toda...
20/05/2026
End-users and vendors alike work toward cost-effective yet high-quality solution...
20/05/2026
The National Football League has announced that Nashville will host Super Bowl LXIV in 2030 at the new Nissan Stadium. The announcement was made at the NFL Spri...
20/05/2026
The NFL has announced that the 2028 NFL Draft presented by Bud Light will take place in Minnesota, uniting fans from around the world to celebrate one of the mo...
20/05/2026
As professional AV workflows continue to evolve, expectations around audio, video, networking, and control are rising rapidly. At InfoComm 2026 in Las Vegas, La...
20/05/2026
Haivision will showcase its latest innovations at InfoComm 2026, taking place fr...
20/05/2026
For the seventh year, Spotify is returning to CMA Fest with Spotify House, the festival's premiere destination for fans. We're taking over downtown Nash...
20/05/2026
Amp-simulation software expanded
Acustica Audio's latest release greatly expands on their amp-simulation platform, turning it into a complete amplifica...
20/05/2026
MainStage integration, Analog Lab improvements & more
Arturia have just announced the release of an update that brings an assortment of new features to thei...
20/05/2026
At the Annual General Meeting held on May 20, 2026, the shareholders of SGL Carb...
20/05/2026
From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national acce...
20/05/2026
SBS appoints David Fernandez as National Manager, Digital & TV Sales
20 May, 2026
Media releases
SBS has appointed David Fernandez as National Manager, Dig...
20/05/2026
Rohde & Schwarz and INFOZAHYST: A strategic alliance set to redefine modern defe...
20/05/2026
A Rotating Detonation Engine being hot fire tested at Purdue University's Zu...
20/05/2026
A U.S. Army VAMPIRE system, assigned to Bravo Battery, 1st Battalion, 51st Air Defense Artillery Regiment, 7th Infantry Division/Multi-Domain Command - Pacific ...
20/05/2026
Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns it...
20/05/2026
April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
The Royal Television Society Technology Centre today announces the launch of the RTS Technology Awards 2026, celebrating excellence, innovation and achievement ...
20/05/2026
In the heart of London's financial district, the new purpose-built Troubadour Canary Wharf Theatre invites audiences to experience Suzanne Collins' inte...
20/05/2026
LiveU, the leader in live IP-video solutions, today announced that production powerhouse BCC Live successfully deployed the new LU900Q intelligent production un...
20/05/2026
Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow
Brie Clayton May 19, 2026
0 Comments
PYXIS 6K full frame camera and DaVinci Resolve ...
20/05/2026
Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
First Nations Factual Co-production Development Fund launched to elevate Indigen...
20/05/2026
TLC Announces All-Star Comedy Line-Up for Mock the Week: Summer Specials' o...