New Gracenote On Sports solution helps video services capitalize on sports programming to deliver improved user experiences and drive engagementNEW YORK December 11, 2024 Gracenote, the content data business unit of Nielsen, today announced the launch of Gracenote On Sports, a new solution developed to transform how viewers discover and engage with sports content across platforms. The solution fixes the consumer problem of finding live sports by providing streaming and linear video platforms an easy-to-implement metadata solution that connects the entire sports video ecosystem. Gracenote will showcase new live sports discovery experiences made possible by On Sports at CES from January 7 9, 2025.
For the first time ever, video services can now use a single API to access Gracenote sports data covering 150 leagues and competitions connected to industry-leading Gracenote video data including imagery and content IDs. Enriched sports data, live sports schedules and team and league data power next-generation universal search capabilities and unique sports experiences to attract and retain viewers. Future product enhancements will enable display of real-time game scores and team standings as well as athlete appearances in other entertainment content.
Access to sports has fragmented with the rise of streaming and dispersion of sports rights. For example, of the 2,430 Major League Baseball games played during the 2024 regular season, only 150 were carried nationally on traditional broadcast or streaming channels. With 93% of games spread across regional sports networks, local channels, streaming services and league-developed direct-to-consumer offerings, many professional baseball fans faced difficulty watching their favorite teams play.
Sports programming has the unique ability to attract large and passionate audiences making it invaluable to video providers seeking to drive engagement and time spent with their services, said Bill Michels, Chief Product Officer at Gracenote. With Gracenote's new solution, customers can now deliver innovative discovery experiences leveraging sports content and win the competition for viewers and their attention.
With On Sports, a video provider can do the following:
Personalize the sports experience by providing tailored recommendations for live games based on preferences and viewing history
Create a comprehensive sports hub that aggregates live events and related content across different platforms
Enhance pre-game engagement by helping fans discover upcoming live games across multiple channels and streaming platforms
Elevate the live game experience by displaying real-time scores and league standings in the user interface
Enrich post-game content by presenting related viewing options such as recap shows, highlights and post-game analysis
Gracenote has a long history of powering the user experiences of the world's biggest and most innovative TV providers. On Sports covers more than 150 of the world's most popular sports leagues and competitions including the NFL, NBA, Premier League and Formula 1 in more than 50 countries globally. As the entertainment industry continues its evolution, Gracenote is transforming its offerings in step to ensure customers can effectively leverage programming to maximize engagement and monetization. Learn more at https://gracenote.com/on-sports/.
About GracenoteGracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M titles in 260 streaming catalogs in 35 languages and 80 countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
Press contactMark Yamada
VP, Communications
mark.yamada@nielsen.com
More from Nielsen
03/03/2026
Nielsen's DMA data gives Magellan AI users a standardized way to measure th...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages surge Auckland March 3, 2026 - Nielsen's New Zealand'...
27/02/2026
NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...
25/02/2026
This new offering helps solve for the need to move beyond traditional audience d...
25/02/2026
Gold-standard Gracenote content metadata will power Samsung's LLM-enabled entertainment search discovery experiences and more
NEW YORK February 25, 202...
24/02/2026
Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...
20/02/2026
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
19/02/2026
WBD edges above Polsat in only change in the top 10 content distributor rankings...
19/02/2026
Airlines and cruise operators ramp up spend as New Zealanders plan, compare and book online
Auckland, February 19, 2026 - New Nielsen Ad Intel data shows adver...
19/02/2026
The beginning of the new year brought a clear revival in front of television screens. The winter aura meant that Poles spent an average of 5% more time watching...
19/02/2026
New data also shows news content on FAST channels up 58% as streaming catalogs c...
17/02/2026
Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts
ESPN (+82%) and FOX News Channel (+17%) Combin...
11/02/2026
NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...
10/02/2026
NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...
09/02/2026
Harvey Norman tops Australia's biggest ad spenders as finance and travel surge
Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...
06/02/2026
Despite most never having strapped on skis or skates, Aussies are keen for some ...
05/02/2026
During this period, streaming comprised the majority of ad supported TV (45.6%),...
04/02/2026
Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports
Nielsen to Use State of the Art Wearable...
29/01/2026
Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
23/01/2026
Multi-year deal utilizes Nielsen's full suite of local audience marketing in...
23/01/2026
New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...
22/01/2026
Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization
New York - January 21, 2026 - Nielsen's Gr...
21/01/2026
The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
19/01/2026
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
06/01/2026
First-of-its-kind SSP capability delivers program-level insight and brand suitab...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
19/12/2025
Partnership brings Nielsen ONE measurement activation directly into XR's adv...
18/12/2025
During November, streaming's share of TV viewing in Mexico settled at 24.2%, an increase of 0.5 share points from the previous month.
Disclaimer: YUMI TV,...
18/12/2025
November continued the upward trend in television viewership. The significantly colder weather and a rich programming lineup encouraged viewers to spend more ti...
18/12/2025
As viewers turn to sports highlights, recaps and documentary programming, expand...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
10/12/2025
During this interval, streaming comprised the majority of ad supported TV (46.4%...
08/12/2025
Nielsen's robust data offering enables marketers to connect with their target audience more effectively and drive better results throughout Amazon's adv...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
24/11/2025
Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...
24/11/2025
Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...
New Gracenote On Sports solution helps video services capitalize on sports programming to deliver improved user experiences and drive engagementNEW YORK December 11, 2024 Gracenote, the content data business unit of Nielsen, today announced the launch of Gracenote On Sports, a new solution developed to transform how viewers discover and engage with sports content across platforms. The solution fixes the consumer problem of finding live sports by providing streaming and linear video platforms an easy-to-implement metadata solution that connects the entire sports video ecosystem. Gracenote will showcase new live sports discovery experiences made possible by On Sports at CES from January 7 9, 2025.
