LG Electronics and MStar to Support Eurofins Digital Testing's 4K HDR Ultra HD Logo Scheme

16/06/2017

Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, today announced that LG Electronics and MStar have committed to Eurofins' 4K HDR Ultra HD logo technical requirements in their forthcoming products.

Eurofins Digital Testing's logo scheme identifies devices that have been fully tested and proven to deliver the highest picture quality currently available, including High Dynamic Range (HDR), Ultra-High Definition (UHD) and Wide Color Gamut (WCG) simultaneously, from broadcast and broadband sources, as well as HDMI. Beginning later this year, applicable models of LG Electronics' TVs will carry the logo, and feature the latest generation of 4K HDR Ultra HD display. MStar will use the test materials in development of their latest SoC components, to better enable their customers to support HDR in end-devices. Eurofins Digital Testing's logo ensures that LG Electronics' and MStar's next-generation of UHD HDR screens will be easily recognisable in the marketplace.

LG is a global force in the TV industry, and we are proud to be the first manufacturer to carry Eurofins' 4K HDR Ultra HD logo on a range of our next-gen TVs, said SY LEE, Head of TV product planning team at the LG Home Entertainment Company, LG Electronics. The logo will make it easy for consumers to identify those TVs that receive and display HDR, UHD content - resulting in a significantly better viewing experience.

MStar is a world-class leader in ASIC for consumer electronics, and we are delighted to support Eurofins' 4K HDR Ultra HD logo's technical requirements in our forthcoming products, said Sean Lin, Vice President of MStar. We believe it's important that the next generation of TVs is able to display HDR content from a number of sources, including broadcast, OTT and HDMI, which brings great benefit to consumers, and therefore our customers.

As pioneers in the industry, LG and MStar recognise that 4K HDR Ultra HD is technically superior in terms of contrast ratio, color accuracy and pixel resolution, said Johan Craeybeckx, Business Line Director, Eurofins Digital Testing International. We are excited that LG and MStar have committed to Eurofins' logo scheme, which gives consumers confidence to invest in the latest and the best TV technology.

Eurofins Digital Testing's 4K HDR Ultra HD logo scheme certifies that all qualifying equipment successfully delivers the extended contrast range and colors essential for HDR and WCG, as well as ensuring that the full potential of UHD is met, which offers up to four times the clarity of existing HD services. HDR brings a new dimension to content with vivid, true to life colors, darker blacks and brighter whites, which brings a whole new viewing experience into the home.

The 4K HDR Ultra HD logo provides assurance to consumers, as well as content producers, broadcasters and manufacturers, that the level of image quality promised by this technology will be effectively delivered and reproduced on the compliant devices that display the logo. In addition to LG Electronics and MStar, other leading companies have expressed interest in the scheme and Eurofins Digital Testing expects to announce additional support at a later date.

For more information on the 4K HDR Ultra HD logo and to apply, visit: www.eurofins-digitaltesting.com/uhdlogo.

LINK:	http://www.eurofins-digitaltesting.com/our-company/news/lg-electronics...
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