Sky Cinema premieres its 2017 Christmas campaign today with a heart-warming TV advert, available to view exclusively through the official Sky Cinema Facebook page ahead of its national television premiere on 8 November. Click here to view the advert.
Prime viewing spots also include ad breaks during coverage of Englands friendly with Germany on Friday 10 November, during The X Factor on Saturday 11 November and on the opening episode of the new series of Im A Celebrity: Get Me Out of Here! on 19 November.
Built around the iconic The Sound of Music, one of the first films to be broadcast on Sky in 1989, the advert tells the moving story of a mother and daughter and the Christmases they spend together over the course of 25 years. Starting from the wide-eyed wonder of a four-year-old watching the film for the first time, the advert takes viewers on a touching journey through the years of teenage awkwardness and a gap year spent travelling, before finally revealing the daughter as a mother herself, beginning a new cycle of Christmas movie traditions.
The advert stars Maimie McCoy (Grantchester, DCI Banks and The Musketeers) as the mother, and sisters Billie (4 years old), Dolly (7 years old) and Beau (10 years old) Gadsdon as the daughter, two of which - Dolly and Beau - featured in 2016 hit Rogue One: A Star Wars Story - available on Sky Cinema this Christmas.
The set of the ad recreates a family home and, with the use of over 700 props, depicts the changing d cor, tech and hairstyles of the last three decades. Shot on film to evoke the sense of time passing, in over 200 hours in September, a lack of winter snow is countered with the use of over 15 kilos of icing sugar for that truly Christmas effect.
Written by WCRS creatives Alicia Job and Jessica Watson, and directed by Ben Liam Jones at Strange Love Productions, the advert features an original arrangement by Jonathan Goldstein of the famous Favourite Things from The Sound of Music.
Sky Cinema will be the home of Christmas this year with some of 2017s biggest films including the UK TV premiere of Disneys stunning Beauty and the Beast (2017), a new premiere every day, over 1000 movies available On Demand, as well as three dedicated channels: Sky Cinema Christmas, Sky Cinema Classics and Sky Cinema Musicals all available to Sky Cinema customers at no extra cost.
The 60 second Sky Cinema Christmas TV advert is one of three that will air throughout November and December. The second ad stays with the mother and daughter and focuses on a letter to Santa, drawing inspiration from the wide array of Christmas classics available through the dedicated Sky Cinema Christmas channel.
The final ad will take audiences through the doors of a themed advent calendar, providing a glimpse at some of the new premieres available on Sky Cinema throughout the festive season including Boss Baby, The Lego Batman Movie, Kong: Skull Island, Guardians of the Galaxy Vol.2 and Oscar-nominated Hidden Figures.
Ian Lewis, Director of Sky Cinema, said: The Sky Cinema Christmas campaign taps into the emotional connection we all have with our favourite movies at Christmas. Everyone has a Christmas tradition and watching the same film year on year is something many will identify with. Sky Cinema has one of its best ever line-ups this Christmas with a new premiere every day, including the years biggest blockbuster Beauty and the Beast on Christmas Day, plus three dedicated channels Sky Cinema Christmas, Sky Cinema Classics and Sky Cinema Musicals available throughout the festive season.
Luke Bradley-Jones, Chief Marketing Officer of Sky UK, commented: The Sky Cinema Christmas campaign really highlights the huge role movies can play in bringing people together at Christmas. I always loved sitting down to watch BIG and its a tradition Ive carried on with my own kids. The TV ad captures the essence of what Christmas is all about, and is part of a much broader campaign that were sure will appeal to movie fans, both young and old.
Leon Jaume, Executive Creative Director at WCRS, said: A huge amount of skill and craft has gone into this little gem, but what I love most about it is that it comes from the hearts of Alicia and Jess, who wrote it based on their own Christmas rituals with their mothers.
Collating the best of both new and classic content, available On Demand in HD and UHD, Sky Cinema is the UK and Irelands leading in-home movies service and customers can look forward to more dedicated channels and the best new movies in 2018.
Sky Cinema is available for just £10 per month to Sky customers*, and is also available On Demand** and via NOW TV.
Notes to editors
*Sky Cinema £10 for 18 months: For new and existing Sky TV customers joining Sky Cinema. New 18-month contracts and further terms apply.
**Over 1000 movies on demand: Requires Sky Cinema Bundle, compatible box connected to broadband (min 2Mbps) for Sky TV customers
For more information contact:
Sky Cinema PR 02070321445 / skycinema@feverpr.com
Follow us on twitter @SkyCinemaUKand join the conversation at facebook.com/SkyCinemaUK
WCRS - Alex Gluck: 0203 128 6120 / alex.gluck@wcrs.com
Sky Cinema Christmas TV advertising campaign
Full credits:
Client: Sky Cinema
Marketing Director: Carli Farmer
Head of Marketing: Rachael Halliday
Senior Marketing Manager: Sara Thomas
Marketing Executive: Louise Kelly
Agency: WCRS
Executive Creative Director: Leon Jaume
Creative Directors: Simon Robinson
Creatives: Alicia Job, Jessica Watson
Agency Producers: Bradley Woodus, Nosisa Majuqwana
Account Handling: Ed Norrington, Richard Williams, Kya Boon
Planning: James Stevens, Adele Aitchison
Media Agency: Mediacom
Production Company: Strange Love
Director: Ben Liam Jones
Producer: Jason Lovelock
Production Manager: Katie Keith
Editors: Whitehouse
Editor: Elena De Palma
Sound
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Sky Cinema premieres its 2017 Christmas campaign today with a heart-warming TV advert, available to view exclusively through the official Sky Cinema Facebook page ahead of its national television premiere on 8 November. Click here to view the advert. 
