Sony Pixel Power calrec Sony

How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII

13/03/2023

How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII Aerial camera combined AirPixel tracking data with lens and focus data into single feed By Ken Kerschbaumer

Monday, March 13, 2023 - 1:50 pm

Print This Story | Subscribe

Story Highlights

A company in the sports-video-production industry with a name like Racelogic seems destined to have an impact in the world of motorsports. So, when the company made news at this year's Super Bowl with Fox Sports (as well as at last year's Final Four with then Turner Sports), the first mystery to solve was what is the connection to racing.

More on that in a bit, but first a quick refresher on the company's role at the Super Bowl and the Final Four. With AR graphics increasingly used in sports productions, one limitation is that, because the a traditional tracking system relies on optical tracking, the camera must always have the field (or court/floor) within the frame so that the system can compute where the camera is physically located. As a result, AR elements can be laid only into cameras that are shooting downward.

Racelogic's Julian Thomas (left) and Ferry Bult at Super Bowl LVII, where the company's technology helped Fox Sports deploy a new form of AR

That is where Racelogic and its AirPixel system fit in. The company places a receiver on the camera system and installs RF beacons around the shooting environment. The RF beacons keep track of where the camera is relative to the field; the camera no longer needs to keep the field/court/floor within the shot. And insertion of AR graphics in camera shots looking straight ahead or even at an upward angle are now possible.

For Racelogic, getting to this point has been a 30-year journey that began in 1992 when Managing Director Julian Thomas created high-tech electronic gearbox-control systems for race cars in Buckingham, UK (where the company is still based). The technology provided a bit too much of an edge in the racing world, and Thomas and Racelogic had to pivot. He saw an opportunity in the need for automotive designers to get better test data.

The automotive companies, he explains, would strap a fifth, drag wheel behind the car to measure speed and breaking distance and when GPS became accurate and usable. I was one of the first to strap a GPS onto a car during testing. It was highly accurate and could measure everything.

When autonomous-car development began, another opportunity came up as development moved from outside to indoors. Indoor testing allowed the testers to create artificial fog and other weather conditions without having to wait for Mother Nature. Being indoors, however, meant that GPS could no longer be used.

We designed and developed an indoor positioning system, says Thomas, and now that is used on their indoor testing facilities. When COVID hit, the automotive industry went off a cliff, and then Ferry Bult[, business development manager, AirPixel product line, Racelogic] and I had a chat about using it in the film and TV industry. We took our beacon technology and made it more accurate so we could use it to match up augmented graphics with the position on the pitch: the AirPixel system.

The RF-beacon technology works very similar to GPS: each beacon is the equivalent of a GPS satellite, and the beacons communicate with the receiver over ultra-wideband. Based on its communication with the beacons, the receiver calculates the location of the camera with great precision.

We communicate with only one beacon at a time, says Thomas. It's like a polling system but thousands of times per second; we can work out within 1 or 2 cm where the receiver is. And we have a very accurate inertial measurement unit built into the receiver that measures the pan, tilt, and roll of the camera.

At Super Bowl LVII, the receiver was mounted beneath the Sony camera in the Skycam system flying over the field. The camera combined AirPixel's tracking data with lens and focus data and sent a single data feed directly to the Unreal Engine-based Pixotope platform, which rendered elements created by Silver Spoon.

The technology has also found believers in Hollywood, which increasingly is shooting in massive virtual studios with massive blue sheets. Disney's 2022 Pinocchio, for example, was shot with blue sheets more than 60 ft. high. In film production, the AirPixel system helps the director and the production team roll an AR element into a green-screen studio to see how it will look and make changes.

They had this big blue room, notes Thomas. There was no reference for anything, and the director wanted to be able to see where elements like the sea or fairground were in a shot. That's where we cut our teeth as well as allowing him to see in real time the graphics in the background.

The first live broadcast that Racelogic was involved with was the 2022 Final Four.

Lee Estroff[, director, technical operations, WBD Sports,] took the risk, says Bult. That was a hard one for us, but we learned a lot, and it went very well. And then we did a couple of tests with Fox Sports.

The AirPixel system can also communicate with up to five cameras at once (that number will soon be increased to seven), enabling production of multiple camera angles of the same AR object.

The main goal is combining camera tracking with AR, not tracking cars, says Bult. We could do other things, but we're looking at camera tracking and advanced AR for things like film visual effects and now sports.

Working in broadcast, especially live sports, is more challenging than Hollywood because things cannot be fixed in post. Today, the company has offices not only in Buckingham but also in Detroit, Germany, and France, and other offices are in the works.

Live sports and production are more demanding, says Bult, as you aren't on a film set, wher
LINK: https://www.sportsvideo.org/2023/03/13/how-racelogics-rf-beacons-took-...
See more stories from svg

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

11/05/2025

Berklee Honors Andr 3000 and Sara Bareilles at 2025 Commencement

Berklee Honors Andr 3000 and Sara Bareilles at 2025 Commencement This years honorary doctorate recipients were recognized for their profound influence as art...

10/05/2025

The National Film and Video Foundation Members of the Appeal Review Committee Call is Open

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

10/05/2025

Samsung Ads Debuts the Samsung Television Network

NEW YORK During the IAB NewFronts 2025, Samsung Ads announced the debut of STN, the Samsung Television Network, a FAST channel with live content that will be av...

10/05/2025

TMobile Demo Sets a 5G Uplink Record

SEATTLE T-Mobile has announced that it set a new uplink speed record of 550 Mbps in sub-6 GHz spectrum using cutting-edge 5G Advanced tech....

10/05/2025

22 Republican U.S. Senators Urge FCC to Modernize Ownership Rules

WASHINGTON Twenty-two U.S. Senators have sent a letter to Federal Communications Commission chair Brendan Carr urging him to modernize ownership caps that are...

10/05/2025

Meet Graduates from Berklees Class of 2025

Meet Graduates from Berklees Class of 2025 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next. ...

09/05/2025

Journalism Under Gender Apartheid: An Interview with Malala Yousafzai and Zahra Joya

At the Frontline Club in London, a venue long associated with media freedom and ...

09/05/2025

Spotify Data Reveals Eurovision 2025 Fan Favorites, With Sweden's KAJ Leading the Pack

As excitement builds for the annual Eurovision Song Contest, Spotify data offers...

09/05/2025

The National Film and Video Foundation Marketing and Distribution Advisory Panel Call.

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/05/2025

The Future of Consumer Engagement

In our latest blog, Laura Rognoni dives into the shifting currents of change in the digital entertainment landscape, revealing the trends that will keep viewers...

09/05/2025

Netflix to Rollout New More Flexible UI Starting May 19

LOS GATOS, Calif. Netflix has announced that starting May 19 it will begin rolling out a major upgrade to its user interface and the TV experience it offers str...

09/05/2025

Iger: Pay TV Subs to Get Upcoming ESPN DTC App

The Walt Disney Co. CEO Bob Iger told analysts the direct-to-consumer ESPN app often referred to as ESPN Flagship will be available to the linear channel'...

09/05/2025

Berklee Online Signs Transfer Articulation with Conservatorio Nacional de Msica

Berklee Online Signs Transfer Articulation with Conservatorio Nacional de M sica The new agreement allows CNM students in the Dominican Republic to transfer i...

09/05/2025

Wooden Camera Launches Accessories for the Blackmagic URS...

Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of a new line of products for the Blackmagic URSA Cine Cameras. These ...

09/05/2025

LYNX Technik Expands Series 5000 Platform with New 12G-SD...

LYNX Technik, provider of modular signal processing solutions is expanding its popular Series 5000 platform with three new 12G-SDI cards. The new cards provide ...

09/05/2025

Pebble migrates ON TV to new technology platform

Pebble, the leading automation, content management and integrated channel specialist, has completed a project to migrate ON TV, the major independent broadcaste...

09/05/2025

NUGEN Audio Unveils DialogCheck Speech Intelligibility So...

NUGEN Audio launches its new speech intelligibility plug-in, DialogCheck. A mono, stereo and multichannel dialog clarity meter, the software provides an objecti...

09/05/2025

Disguise to Showcase Turnkey Solutions at Middle Easts To...

Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj ...

09/05/2025

CVP Brings Cutting-Edge Broadcast Live Production and Stu...

CVP has announced it will demonstrate its cutting-edge broadcast, live production and studio solutions at MPTS 2025. Taking place at Olympia London from 14th - ...

09/05/2025

Mediagenix and White Peaks Solutions Team Up to Power Sha...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the prominent e...

09/05/2025

SportsEngine Play Extends Award-Winning Collaboration Wit...

SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixel...

09/05/2025

TOD by beIN goes live with Friend MTS to tackle piracy in...

Friend MTS, a leading global provider of content protection services, today announced that TOD, the premier sports and entertainment OTT subscription service fo...

09/05/2025

ZEISS Demos One-Click Virtual Lens Tech for VFX and Compo...

ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens loo...

09/05/2025

Cerberus Tech at MPTS Unifying Cloud and On-Premises Cont...

At the 2025 Media Production & Technology Show (MPTS), Cerberus Tech will showcase the latest major enhancement to its Livelink IP video delivery platform the...

09/05/2025

Warren Thomas Named Vice President and General Counsel of Capitol Broadcasting Company

Capitol Broadcasting Company welcomed Warren Thomas as the new Vice President an...

09/05/2025

Harvard Taps Studio Technologies for Sports Telecasts

CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...

09/05/2025

ITN, Magnite Launch Programmatic Solution for Local Linear TV

NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...

09/05/2025

Nugen Audio Unveils DialogCheck Speech Intelligibility Software

LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...

09/05/2025

AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution

AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution Brie Clayton May 8, 2025 0 Comments When working remotely on broadcas...

09/05/2025

What do they teach in an Advanced Adobe After Effects Course?

What do they teach in an Advanced Adobe After Effects Course? Roland Kahlenberg May 8, 2025 0 Comments There aren't many advanced After Effects co...

09/05/2025

Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025

Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025 Brie Clayton May 8, 2025 0 Comments Trevor Morgan, COO of OpenDrives, shares how the co...

09/05/2025

Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates

Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...

09/05/2025

MLB Sunday Leadoff' 2025: MLB Local Media Pulls the Production, Operational Strings in Second Season on Roku

MLB Sunday Leadoff' 2025: MLB Local Media Pulls the Production, Operational ...

09/05/2025

LTN, Pro Volleyball Federation To Wrap Second Season With Championship Weekend

LTN, Pro Volleyball Federation To Wrap Second Season With Championship Weekend PVF's broadcast coverage has risen 350% from its debut season By Mark J Burn...

09/05/2025

Evertz's Ray Kasprzyk on Meeting the Unique Technological Needs of Massive Live Esports Productions

Evertz's Ray Kasprzyk on Meeting the Unique Technological Needs of Massive L...

09/05/2025

With Real Madrid-FC Barcelona, ESPN Preps for Most Ambitious LaLiga Match Coverage Yet

With Real Madrid-FC Barcelona, ESPN Preps for Most Ambitious LaLiga Match Covera...

09/05/2025

Sky Original documentary The Girl Who Caught a Killer to air on Sky and streaming service NOW on 25 May

Friday 9 May 2025 Download images HERE Episodes are available on Sky Media Vil...

09/05/2025

SO JI-SUB Returns With Cold and Intense Noir Action Series Mercy For None', Premiering June 6

Back to All News SO JI-SUB Returns With Cold and Intense Noir Action Series Me...

09/05/2025

Netflix Announces Our First-Ever Nordic Medical Drama Starring Sara Khorami in the Lead Role

Back to All News Netflix Announces Our First-Ever Nordic Medical Drama Starring...

09/05/2025

Marquis launches Postflux for Pro Tools' audio production management software

New beta programme for Avid Pro Tools users provides versioned backup/archive M...

09/05/2025

RT Statement: Eurovision Song Contest 2025

Further to the comments from RT Director-General, Kevin Bakhurst on Wednesday 7th May included below in which he asked the EBU for a discusion on Israel...

09/05/2025

Tom Brady, Nadine Coyle, Joe Duffy and EMMY among guests on this week's Late Late Show season finale

Here is your host, Patrick Kielty! In the season finale of The Late Late Show, ...

09/05/2025

My Eurovision Party 2025 - join in on the fun with RT Kids and Marty Whelan avatar!

My Eurovision Party 2025 - join in on the fun with RT Kids! Eurovision launche...

08/05/2025

What to Watch: 6 Sundance Institute-Supported Films by Filipino Directors

A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...

08/05/2025

Expected weak market dynamics weigh on business development in the first three months 2025

As expected, continued weak demand from key sales markets and declining economic...

08/05/2025

BBC announces Agatha Christie's Endless Night, adapted by Sarah Phelps

A new three-part series is coming to BBC iPlayer and BBC One (Image: The Christie Archive Trust) The BBC has announced Agatha Christie's Endless Night, a...

08/05/2025

Managing the Mission: Teaching Technique to C3ISR Operators

For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...

08/05/2025

Cable Industry Backs Broadcasters' Move to Software-Based EAS

The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...

08/05/2025

CTA Tells FCC: Dont Mandate ATSC 3.0 Tuners

WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...