Nielsen Introduces Groundbreaking Streaming Ad Measurement in Brazil

Nielsen is cementing Digital Ad Intel as the new go-to currency for digital ad intelligence in Brazil-now with streaming monitoring in the mix.

S o Paulo, August 11, 2026 - Nielsen is officially launching its Streaming ad measurement within Digital Ad Intel in Brazil today, following successful rollouts in the US and Europe. This move marks a major leap forward for digital media intelligence in the country, positioning the solution as the most complete offering on the market.

Nielsen has already locked in a reference-standard position in Brazil, with exclusive metrics you simply won't find anywhere else. That edge-proven ever since the company's global launches-translates into real benefits for advertisers, agencies, and digital platforms: sharper inputs for strategic decisions, smarter investment optimization, and greater accuracy in budget allocation. The company's strategy for sustaining this value rests on three core pillars:

Advanced CTV Measurement - Full coverage and auditing with passive 24/7 data capture.

Human Panel - A massive opt-in panel of around 300,000 members, with CTV activity measured directly across streaming services-delivering real-world consumption data you can count on.

Surgical Granularity - Data broken down by day, purchase type, channel (VOD apps), and format (browser/in-app), so you can slice it precisely for any business strategy.

Why this matters right now According to the CENP 2025 report, internet media spending in Brazil is already neck-and-neck with TV, with each accounting for roughly 41% of total ad budgets. Streaming has been a blind spot-until now, says Sabrina Balhes, Managing Director of Nielsen Brazil. We're thrilled to be the first and only company measuring streaming ads in the country. This unlocks a massive opportunity for customer acquisition and upselling.

With this new coverage, brands finally get full visibility into share of voice, communication intensity, and competitive moves within streaming environments-helping them optimize ad spend for market share gains, expansion, or scale efficiencies.

In just the first three months of monitoring, we've already tracked over 23,000 creatives across 9 streaming apps-which really speaks to the robustness of our coverage, Sabrina adds.

By bringing together the reach of advanced measurement, the credibility of a human panel, and surgical data depth, Nielsen is cementing Digital Ad Intel as the new currency for digital ad intelligence in Brazil-giving the market the complete visibility it's been missing to navigate an ecosystem where the line between TV and the internet no longer exists.

About Nielsen Nielsen is a global leader in audience measurement, data, and analytics. By understanding people and how they behave across every channel and platform, we give our clients independent, actionable insights to help them connect and engage with their audiences-today and in the future. Learn more at www.nielsen.com and follow us on social media (X, LinkedIn, YouTube, Facebook, and Instagram).

About Nielsen Ad Intel Nielsen Ad Intel delivers competitive advertising intelligence across all media channels. The new addition is the Streaming module-part of Digital Ad Intel-which monitors ads 24/7 across Brazil's biggest Video on Demand (VOD) platforms, using a dedicated connected TV panel.

Press contact Lisset V. Mandujano

lisset.vega@nielsen.com

LINK:	https://www.nielsen.com/news-center/2026/nielsen-introduces-groundbrea...
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