
Signature Sound Helps Broadcasters Stand Out Among March Madness Tournaments With fans, bands, and cheerleaders, managing ambiance is key By Dan Daley, Audio Editor
Thursday, March 23, 2023 - 7:00 am
Print This Story | Subscribe
Story Highlights
One thing that makes March Madness unique is that the array of tournaments spans multiple broadcasters. This year, CBS Sports is airing 24 games, including the Final Four Semifinals and the National Championship, as well as multiple First Round, Second Round, Sweet 16, and Elite 8 games. Meanwhile, Warner Brothers Discovery Sports is televising 18 games across the First and Second Rounds, Sweet 16, and Elite 8; WBD Sports-owned truTV will air 13 First Four and First and Second Round games.
With many of the same technology platforms and even the same gear deployed for this annual D-Day-level enterprise, one way broadcasters differentiate themselves while maintaining continuity among broadcast channels is to develop a signature sound.
Emphasis on Ambience WBD Sports Senior Audio Supervisor, Remote Operations, Dave Grundtvig says he focuses on the games themselves but also on the arenas and their crowds and entertainment.
WBD Sports' Dave Grundtvig aboard Game Creek Celtic during First and Second Round games of March Madness 2023 in Des Moines
Each game, he points out, has the same x number of cameras and x number of tape machines, and you'll get a pretty consistent experience network to network. The individuality and flavor of the broadcast comes through the director and others managing the broadcast: how they cut the game and how and when they choose to show replays. The audio people play the same kind of role in that, in what we choose to focus on and emphasize that can capture the essence of the arena and the action on the court.
Grundtvig's palette comprises the ambience of the arena itself - the Wells Fargo Arena in Des Moines, IA, where he oversaw WBD Sports' audio for as many as four games a day, implemented a 94-element Electro-Voice XLD291 system in 2020 at a reported $1.7 million - as well as the 16,000-plus fans in the stands, the school bands, and the cheerleaders. NCAA basketball games can roar as loud as 109 dB, so there's a lot of acoustical clutter to cut through.
Like most A1s, Grundtvig started out engineering music recordings, and those skills come into play for sports. To capture the bands, he sets up a pair of Shure VP88 stereo condenser microphones in a mid-side configuration, combined with a Neumann KM194 small-diaphragm condenser microphone.
The M-S mics provide the stereo spread and let me vary that width as necessary during the course of the game, he explains. The 184 is the spot' mic, which creates the center focus for the music. It all brings the music across nicely and lets it sound distinct while sitting in the crowd noise and part of the overall sound of the game.
Grundtvig, who is working with audio-assist Dave Bjornson and Victor Victoria managing the production's RF, notes that director Andrew Greathouse gives him wide latitude in how he captures and mixes March Madness.
He wants me to be aggressive and capture everything, he says, but he also lets me do my thing. It's all about great storytelling, following the announcers calling the game and then having the audio and video match that. Let what happens in front of you dictate what's going on but take in the entire space. There are narratives taking place [on the court], and that's what the show is all about. But the action around that, in the stands - the fans, the bands - is also part of the narrative. How you get that across organically is a big part of making each network's signature.
More from Sports Video Group
02/04/2026
HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...
02/04/2026
Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...
02/04/2026
Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...
02/04/2026
Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...
02/04/2026
Net Insight has introduced programmable Trust Boundaries, a feature integrated i...
02/04/2026
Bitmovin has announced support for SGAI (Server-Guided Ad Insertion) in its playback products, using HLS interstitials. SGAI combines elements of client-side an...
02/04/2026
Riedel Communications' SimplyLive RiMotion R12 replay system is supporting B...
02/04/2026
LTN, a managed IP video transport company, and Ateme, a video compression and de...
02/04/2026
Harmonic has announced that TDF, a broadcast infrastructure operator in France, has deployed Harmonic's XOS Advanced Media Processor and ProStream X Video S...
02/04/2026
Eluvio and the United Rugby Championship (URC) have announced first-year results...
02/04/2026
The Kansas City Current and Scripps Sports have announced that ION will broadcas...
02/04/2026
ESPN will debut Courtside at the Women's Final Four Presented by AT&T, an alt-cast airing Friday, April 3 at 7 p.m. and 9:30 p.m. ET on ESPN2, and Sunday, A...
02/04/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are ...
02/04/2026
ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, ...
02/04/2026
DAZN has announced the launch of DAZN Playmakers, a global influencer program designed to build a network of sports content creators. The programme will give cr...
02/04/2026
Tony Cole, Jessica Lee shift into new roles reporting to ESPN SVP/Content Operations Chris Calcinari....
02/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
02/04/2026
Real-time tracking, virtual production, and Pixar storytelling converge for Apri...
02/04/2026
NASA's long-awaited Artemis II mission has launched four astronauts on a 10-day journey around the moon, marking the first manned launch toward the moon sin...
01/04/2026
As sports media organization continue to seek out new ways to streamline their p...
01/04/2026
The SVG GFX Forum hit New York City earlier this month for a day packed with sessions focused on the creative strategy and technology behind today's cutting...
31/03/2026
MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...
31/03/2026
The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...
31/03/2026
ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...
31/03/2026
The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...
31/03/2026
Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...
31/03/2026
Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...
31/03/2026
KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...
31/03/2026
Prime Video will carry live coverage of the first and second rounds of the 2026 Masters Tournament, beginning at 1:00 p.m. ET on Thursday, April 9 and Friday, A...
31/03/2026
The NHL and its U.S. and Canadian broadcast partners have announced a collaborat...
31/03/2026
Daktronics has partnered with Wake Forest to manufacture and install a new end z...
31/03/2026
The National Football League has announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made at the NFL Annual M...
31/03/2026
The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with i...
31/03/2026
Sennheiser's Spectera wideband bidirectional wireless system was used by bot...
31/03/2026
Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives.
Each of o...
31/03/2026
PSSI and Appear have announced a new phase in their collaboration, with PSSI deploying Appear's X Platform to upgrade its mobile fleet and PSSI Internationa...
31/03/2026
As sports media organization continue to seek out new ways to streamline their p...
31/03/2026
With two new expansion teams and viewership/attendance on the rise, the league's production/broadcast arm and its partner NEP Connected Solutions are busier...
30/03/2026
Manifold Technologies, a Germany-based provider of cloud infrastructure for live broadcast production, will demonstrate support for 400GbE COTS FPGA accelerator...
30/03/2026
Boland Communications will introduce its QD4K315HDR10, a 31.5-inch QD-OLED monitor, at NAB Show 2026 (Booth C3519, April 18-22). The company is also introducing...
30/03/2026
PTZOptics will demonstrate its Move 4K PTZ cameras and Horizon web-based control platform at NAB Show 2026 (Booth N1902).
Move 4K with Horizon is now available...
30/03/2026
Net Insight will demonstrate the next version of Nimbra Edge, its orchestration and control layer for live media services across multi-domain environments, at N...
30/03/2026
Appear ASA will exhibit at NAB Show 2026 (Booth W1531, April 19-22, Las Vegas). The company completed an IPO in November 2025.
Our customer-first approach is ...
30/03/2026
Harmonic has announced new capabilities for its sports streaming platform, covering multiview, programmatic advertising, in-stream advertising, and content wate...
30/03/2026
Ateme (Booth W1723) will demonstrate broadcast, streaming, and AI-driven media workflow solutions at NAB Show 2026.
GenAI and Agentic AI
Ateme will demonstrat...
30/03/2026
Bitmovin has announced new capabilities for Player Web X, its web video player, ...
30/03/2026
The 2026 NAB Show (April 18-22, exhibits April 19-22, Las Vegas Convention Center) will host Brazil's Minister of Communications, Frederico de Siqueira Filh...
30/03/2026
EVS will exhibit at NAB Show 2026 (Booth N1841), highlighting new products and updates across its live production portfolio, including the debut of T-Motion med...
30/03/2026
Solid State Logic will demonstrate its virtualized System T platform at NAB Show 2026 (Booth C6907). Demonstrations will include the VTE1 virtual DSP engine, ne...
30/03/2026
Globecast will exhibit at NAB Show 2026 (Booth W3335), highlighting its hybrid service model spanning satellite, IP, fiber, and cloud.
The company will demonst...