
Signature Sound Helps Broadcasters Stand Out Among March Madness Tournaments With fans, bands, and cheerleaders, managing ambiance is key By Dan Daley, Audio Editor
Thursday, March 23, 2023 - 7:00 am
Print This Story | Subscribe
Story Highlights
One thing that makes March Madness unique is that the array of tournaments spans multiple broadcasters. This year, CBS Sports is airing 24 games, including the Final Four Semifinals and the National Championship, as well as multiple First Round, Second Round, Sweet 16, and Elite 8 games. Meanwhile, Warner Brothers Discovery Sports is televising 18 games across the First and Second Rounds, Sweet 16, and Elite 8; WBD Sports-owned truTV will air 13 First Four and First and Second Round games.
With many of the same technology platforms and even the same gear deployed for this annual D-Day-level enterprise, one way broadcasters differentiate themselves while maintaining continuity among broadcast channels is to develop a signature sound.
Emphasis on Ambience WBD Sports Senior Audio Supervisor, Remote Operations, Dave Grundtvig says he focuses on the games themselves but also on the arenas and their crowds and entertainment.
WBD Sports' Dave Grundtvig aboard Game Creek Celtic during First and Second Round games of March Madness 2023 in Des Moines
Each game, he points out, has the same x number of cameras and x number of tape machines, and you'll get a pretty consistent experience network to network. The individuality and flavor of the broadcast comes through the director and others managing the broadcast: how they cut the game and how and when they choose to show replays. The audio people play the same kind of role in that, in what we choose to focus on and emphasize that can capture the essence of the arena and the action on the court.
Grundtvig's palette comprises the ambience of the arena itself - the Wells Fargo Arena in Des Moines, IA, where he oversaw WBD Sports' audio for as many as four games a day, implemented a 94-element Electro-Voice XLD291 system in 2020 at a reported $1.7 million - as well as the 16,000-plus fans in the stands, the school bands, and the cheerleaders. NCAA basketball games can roar as loud as 109 dB, so there's a lot of acoustical clutter to cut through.
Like most A1s, Grundtvig started out engineering music recordings, and those skills come into play for sports. To capture the bands, he sets up a pair of Shure VP88 stereo condenser microphones in a mid-side configuration, combined with a Neumann KM194 small-diaphragm condenser microphone.
The M-S mics provide the stereo spread and let me vary that width as necessary during the course of the game, he explains. The 184 is the spot' mic, which creates the center focus for the music. It all brings the music across nicely and lets it sound distinct while sitting in the crowd noise and part of the overall sound of the game.
Grundtvig, who is working with audio-assist Dave Bjornson and Victor Victoria managing the production's RF, notes that director Andrew Greathouse gives him wide latitude in how he captures and mixes March Madness.
He wants me to be aggressive and capture everything, he says, but he also lets me do my thing. It's all about great storytelling, following the announcers calling the game and then having the audio and video match that. Let what happens in front of you dictate what's going on but take in the entire space. There are narratives taking place [on the court], and that's what the show is all about. But the action around that, in the stands - the fans, the bands - is also part of the narrative. How you get that across organically is a big part of making each network's signature.
More from Sports Video Group
10/09/2026
Duff Foreman is an AI-generated announcer who will add color to this month's New Mexico Open...
10/09/2026
Bitmovin is rolling out Encoder Version 3, the next major release of the technology behind its VOD and Live Encoders. Version 3 is built on a premise every stre...
10/09/2026
At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live media services across networks, partners, ...
10/09/2026
The Professional Women's Hockey League (PWHL) and Scripps Sports have announced a national broadcast rights agreement for the 2026-27 season, a landmark par...
10/09/2026
The Trusted Partner Network (TPN), the global content security initiative powere...
10/09/2026
The NFL is launching its most expansive creator programming yet, bringing togeth...
10/09/2026
Sportsnet is set to deliver its biggest hockey season ever with a national sched...
10/09/2026
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliabl...
10/09/2026
Mimir is the cloud-native media production platform built for teams that need to move media fast across live, archive, web, social, and broadcast workflows. At ...
10/09/2026
ATSC is being honored with a 2026 Technology & Engineering Emmy Award by the Nat...
10/09/2026
Audio-Technica has introduced the BP880R Contact Transducer, a specialized micro...
10/09/2026
TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women...
10/09/2026
SportsNet Pittsburgh (SNP) in partnership with Major League Baseball and the Pit...
10/09/2026
Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel.
Tennis Channel offers viewers a single home for Tennis Channel and Ten...
10/09/2026
Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better unde...
10/09/2026
Dalet has appointed Brian Doheny as CEO. Doheny joined Dalet as President and Chief Revenue Officer in April 2026. Since joining Dalet, Doheny has led the compa...
10/09/2026
Sony, as well as its partner company Nevion, is starting IBC 2026 with a handful of announcements for attendees to see on the show floor.
Sony Announces the 4t...
10/09/2026
The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics
SoFi Stadium, as well as the surrounding area known as Ho...
09/09/2026
Sony Electronics has announced the SEL814G, the company's first fisheye zoom G Lens for full-frame Alpha E-mount cameras. The lens will be available in Octo...
09/09/2026
Telestream has announced an expansion of its Practical AI capabilities across th...
09/09/2026
Haivision and Chyron have announced a technology partnership integrating Haivisi...
09/09/2026
Omaha Productions has released ManningCast: Heist, a short film featuring Peyton and Eli Manning attempting to break into NFL Commissioner Roger Goodell's o...
09/09/2026
Imagine Communications will demonstrate the next evolution of XVR at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11-14).
XVR is Imagine's channel-in-a-b...
09/09/2026
swXtch.io has announced abbe, an AI-based orchestration layer for live media workflows, making its world premiere at IBC2026 (Meeting Room 5.MR13, Hall 5, Septe...
09/09/2026
NFL Films has announced the second season of Inside the NFL on X as an X Original, premiering Wednesday, September 9. The series marks Inside the NFL's 50th...
09/09/2026
LiveU has announced an expanded partnership with The Associated Press, deploying the largest fleet of LU900Q intelligent production units in the industry as par...
09/09/2026
Diversified has announced plans to consolidate its four existing New Jersey locations into a new facility in Newark, expected to be fully operational by the end...
09/09/2026
Wisycom will exhibit new RF products at IBC2026 (Stand 8.D60, September 11-14), including the MATF Wideband Antenna Matrix, PFL Portable RF over Fiber Box, and ...
09/09/2026
Guntermann & Drunck (G&D) and VuWall, both Panoptec companies, will introduce vsNEO at IBC2026 (Stand 8.B63, September 11, RAI Amsterdam). Pre-orders open in ea...
09/09/2026
Mo-Sys has completed a business restructuring and relocated to a new facility in Canada Water, London. As part of the reorganization, Selin Kemal has been promo...
09/09/2026
Aicox has integrated TAG Video Systems' Core monitoring platform into Telef nica's TSAmediaHUB audiovisual contribution and distribution infrastructure....
09/09/2026
Blackmagic Design has released DaVinci Resolve 21.1, a free update available now through the Blackmagic Design website. The release adds new AI tools, workflow ...
09/09/2026
ESPN and Apple Music have announced a collaboration on music curation for Monday...
09/09/2026
Sacramento Production Services has completed a wireless audio overhaul at Sutter Health Park, home of the Athletics during their three-year residency in Sacrame...
09/09/2026
NDI and NVIDIA have announced a collaboration to develop AI-powered workflows enabling broadcasters to create and distribute multilingual content from a single ...
09/09/2026
Christopher Chip Adams, Troy Aikman, Jim Dove, Jim Eady, Bucky Gunts, Robert A. Iger, Charlie Jablonski, Robert Kraft, Tom Rinaldi, and Dick Stockton to be ho...
09/09/2026
ND2 returns as the primary unit, While FNIA gets SSQC and new flexible Rover...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...