
Signature Sound Helps Broadcasters Stand Out Among March Madness Tournaments With fans, bands, and cheerleaders, managing ambiance is key By Dan Daley, Audio Editor
Thursday, March 23, 2023 - 7:00 am
Print This Story | Subscribe
Story Highlights
One thing that makes March Madness unique is that the array of tournaments spans multiple broadcasters. This year, CBS Sports is airing 24 games, including the Final Four Semifinals and the National Championship, as well as multiple First Round, Second Round, Sweet 16, and Elite 8 games. Meanwhile, Warner Brothers Discovery Sports is televising 18 games across the First and Second Rounds, Sweet 16, and Elite 8; WBD Sports-owned truTV will air 13 First Four and First and Second Round games.
With many of the same technology platforms and even the same gear deployed for this annual D-Day-level enterprise, one way broadcasters differentiate themselves while maintaining continuity among broadcast channels is to develop a signature sound.
Emphasis on Ambience WBD Sports Senior Audio Supervisor, Remote Operations, Dave Grundtvig says he focuses on the games themselves but also on the arenas and their crowds and entertainment.
WBD Sports' Dave Grundtvig aboard Game Creek Celtic during First and Second Round games of March Madness 2023 in Des Moines
Each game, he points out, has the same x number of cameras and x number of tape machines, and you'll get a pretty consistent experience network to network. The individuality and flavor of the broadcast comes through the director and others managing the broadcast: how they cut the game and how and when they choose to show replays. The audio people play the same kind of role in that, in what we choose to focus on and emphasize that can capture the essence of the arena and the action on the court.
Grundtvig's palette comprises the ambience of the arena itself - the Wells Fargo Arena in Des Moines, IA, where he oversaw WBD Sports' audio for as many as four games a day, implemented a 94-element Electro-Voice XLD291 system in 2020 at a reported $1.7 million - as well as the 16,000-plus fans in the stands, the school bands, and the cheerleaders. NCAA basketball games can roar as loud as 109 dB, so there's a lot of acoustical clutter to cut through.
Like most A1s, Grundtvig started out engineering music recordings, and those skills come into play for sports. To capture the bands, he sets up a pair of Shure VP88 stereo condenser microphones in a mid-side configuration, combined with a Neumann KM194 small-diaphragm condenser microphone.
The M-S mics provide the stereo spread and let me vary that width as necessary during the course of the game, he explains. The 184 is the spot' mic, which creates the center focus for the music. It all brings the music across nicely and lets it sound distinct while sitting in the crowd noise and part of the overall sound of the game.
Grundtvig, who is working with audio-assist Dave Bjornson and Victor Victoria managing the production's RF, notes that director Andrew Greathouse gives him wide latitude in how he captures and mixes March Madness.
He wants me to be aggressive and capture everything, he says, but he also lets me do my thing. It's all about great storytelling, following the announcers calling the game and then having the audio and video match that. Let what happens in front of you dictate what's going on but take in the entire space. There are narratives taking place [on the court], and that's what the show is all about. But the action around that, in the stands - the fans, the bands - is also part of the narrative. How you get that across organically is a big part of making each network's signature.
More from Sports Video Group
30/07/2026
CP Communications provided RF audio, RF video, communications, RF coordination, ...
30/07/2026
OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...
30/07/2026
LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...
30/07/2026
Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...
30/07/2026
FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...
30/07/2026
ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...
30/07/2026
The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....
30/07/2026
Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...
30/07/2026
Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...
30/07/2026
ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...
30/07/2026
Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...
30/07/2026
The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...
30/07/2026
TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...
30/07/2026
SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...
30/07/2026
Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...
30/07/2026
A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...
30/07/2026
The NBA will provide production for all local game broadcasts, including pregame and postgame coverage...
30/07/2026
Cosm will open its fourth immersive sports and entertainment venue in downtown Detroit on September 10. Located at 25 Cadillac Square, adjacent to Campus Martiu...
30/07/2026
NFL Network will be available on the ESPN App beginning July 30 for Unlimited plan subscribers. The addition brings NFL Network's live games, studio program...
30/07/2026
NEP Group has added Riedel's SimplyLive Production Suite to NEP Platform, giving customers access to the live production software through NEP's orchestr...
29/07/2026
In this series, Grass Valley explores the seven paradoxes shaping the next era o...
29/07/2026
Thats a wrap on Season 1 of SVG Students to Watch! Across the country, these stu...
29/07/2026
The agreement will move Gotham Sports App subscribers to DAZN during the 2026-27...
29/07/2026
Longtime digital-media leader expands role overseeing conference branding, video...
28/07/2026
LiveU, the pioneer in IP-video transmission and cloud-based remote production, today detailed its historic performance records set during the 2026 FIFA World Cu...
28/07/2026
The NFL franchise rebuilt their off-site content operation for an era when teams...
28/07/2026
Longtime partners expand viewer choice, data-driven analysis, access, immersive ...
28/07/2026
There is a unique moment before every major production. The audience never sees it.
The cameras are ready. The talent is preparing. Directors review the final...
28/07/2026
The CW Network and ESPN have announced their highly anticipated streaming agreement to bring CW Sports' live events to the ESPN App will officially launch o...
28/07/2026
As more than tens of thousands of spectators filled Paris' Champ de Mars and...
28/07/2026
Appear's X Platform played a central role in Chile's first large-scale c...
28/07/2026
Responding to the broadcast industry's shift to embrace more flexible production platforms, Solid State Logic (SSL) is evolving its comprehensive System T p...
28/07/2026
Production leverages innovative camera technologies, AI, and data to capture the action in four-week inaugural competition
The first-ever professional dunking ...
28/07/2026
Prime Video to exclusively broadcast Wednesday night national NHL regular-season games in Canada...
28/07/2026
Every match will stream live on Paramount+ beginning in February,...
27/07/2026
The Audio Engineering Society Educational Foundation has named its scholarship and grant recipients for the 2026/2027 academic year. The awards support students...
27/07/2026
ESPN and the Mid-Eastern Athletic Conference (MEAC) have signed a multi-year media rights agreement covering basketball championships and select football and ba...
27/07/2026
Yahoo Sports and Cameo have partnered to allow fantasy football users to book personalized celebrity videos directly within the Yahoo Fantasy app and website. T...
27/07/2026
Eutelsat has welcomed the FCC's order establishing the regulatory framework for the transition of Upper C-band spectrum in the United States. Under the orde...
27/07/2026
ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginni...
27/07/2026
NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribut...
27/07/2026
Agenda includes presentations from the Miami Heat, Inter Miami, Florida Panthers...
27/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
27/07/2026
Ten one-minute shorts will roll out across CBS, The CW, Paramount+ during the 2026 PBR Teams season
PBR is officially moving into scripted animation. The Profe...
24/07/2026
Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time
The NFL FLAG Championships return to ES...
24/07/2026
Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...
24/07/2026
LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...
24/07/2026
Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...
24/07/2026
Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...
24/07/2026
USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...