
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating graphics since he was 13
In the live-sports-video industry, the future is bright. Our series SVG Students To Watch highlights the next generation of live-sports-production professionals. Across campuses nationwide, students are playing a pivotal role in bringing their schools' games to fans - from running cameras and graphics to sitting in the producer's or director's chair and everything in between. This series shines a light on the young talent making an impact today and preparing to shape the future of sports-video production.
Alex Albert
College: Texas A&M University
Academic Year: May 2026 Graduate
Hometown: Spring, TX
Roles: Creative Content Shooter and Editor
What drew you to live sports production, and how did you get started?
I started editing sports videos as a hobby in my free time. Growing up, I loved watching and playing sports and eventually developed an interest in video editing. Naturally, I became interested in sports-video production. I always wanted to work in sports in some capacity, and, over time, I realized that I wanted to continue trying to pursue a career in sports postproduction.
Albert was the lead creative-video shooter for Texas A&M men's basketball this past season, doing so for the athletic department's award-winning video division, 12th Man Productions.Were there any aha moments when you realized you really loved a particular role, like directing, replay, or graphics?
I think an aha moment for me when I realized I loved sports postproduction was simply when I got to Texas A&M and had the opportunity to film games and edit videos. Before that, video editing was something I did purely as a hobby whenever I had free time, and I had never filmed live games myself. When I got the opportunity to work in sports postproduction, I realized not only that I had a lot of potential but that I truly loved it as more than a hobby, as something I wanted to turn into my career.
What has been your favorite project or game that you've worked on, and why?
There are so many games that I have loved to capture, but I think my favorite game I've worked was the Texas A&M vs. Saint Mary's First Round March Madness game this year. Filming a March Madness game on the floor of an NBA arena was a dream bucket-list item for me, so getting the opportunity was special. It was also a huge win for the Texas A&M basketball team in a year when many thought winning a tournament game wouldn't be possible for the team. Being able to capture the moment and all the reactions made it unforgettable.
What's the most challenging aspect of working in live sports production as a student?
I think the most challenging aspect is maintaining the balance between school and work. When you love working in sports production and know you want to do it as a career, it's easy to want to dedicate all your time to that. Sports production and schoolwork can each take up a lot of your time, so you have to figure out a strategy that works for you to be able to succeed in both.
A highlight of Albert's year was shooting and editing video for the Aggies' victory in the First Round of the NCAA Men's Basketball Tournament in March. Filming a March Madness game on the floor of an NBA arena, he says, was a dream bucket-list item for me. What are your career aspirations after graduation?
I would like to stay in sports postproduction in a role similar to what I am doing now, at least for a while. I hope to stay around college basketball specifically, but I am also open to other sports as well. Eventually, I would like to work my way up to doing sports production for either a professional sports team or a freelance company.
What advice would you give to your freshman self?
The advice I would give would be enjoy the moment. The journey to get to the point I am at now has been very fun and full of many special moments, but it hasn't always been easy.
It's easy to get caught up in things not going as planned or not progressing as fast as you want. Sometimes, it's hard to step back in the moment and realize how blessed you are to have the opportunity to have a job where you get to experience so many special moments. Taking time to appreciate each moment is important, as they all help shape who you are today.
Looking back, I'm grateful for every experience I've had along the way. Each one has taught me something new or helped me grow in a different aspect of this field.
If you run video production at a college athletic department and would like to recommend a standout student from your crew to be featured in SVG Students To Watch, please email SVG Director of Digital Brandon Costa at [email protected].
More from Sports Video Group
24/07/2026
Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time
The NFL FLAG Championships return to ES...
24/07/2026
Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...
24/07/2026
LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...
24/07/2026
Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...
24/07/2026
Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...
24/07/2026
USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...
24/07/2026
FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic's sports video content to connected TV (CTV) for the first time....
24/07/2026
Tagboard and Momento have partnered to bring Momento's fan reaction photos to venue videoboards in real time following big plays. The Seattle Mariners will ...
24/07/2026
Stephen Arnold Music (SAM) created an anthem called The World Is Here for Fox ...
24/07/2026
Caz TV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agre...
24/07/2026
SiriusXM and WWE have launched WWE Radio on SiriusXM channel 156, beginning Monday, July 27. The channel will carry live audio of WWE Premium Live Events, audio...
24/07/2026
Harvard Athletics produces more than 325 live NCAA Division 1 sports events and 500 edited videos per year. To manage video capture, streaming, recording, and s...
24/07/2026
Chyron's PRIME 5 graphics platform supported live graphics workflows for NBCUniversal Telemundo's FIFA World Cup 2026 coverage across Telemundo, Univers...
24/07/2026
Wearable tech returns to the coverage, and a brand-new mobile unit is rolled out for the 2026 edition
The 21-stage Tour de France is nearing its conclusion. Th...
24/07/2026
More than 20 cameras, extensive player and coach audio, and a REMCO production model will power coverage of the league's showcase
For an event designed to ...
24/07/2026
New broadcast tool uses live timing, telemetry, and predictive analysis to decode real-time team decision-making for fans at home...
24/07/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
23/07/2026
This Spring 2026 graduate from Honolulu found a home at SoonerVision as a live-production star and is ready to enter the industry as a replay op on Prime Video&...
23/07/2026
As the AUSL postseason begins tonight, listening in to players during games enhances fan engagement for the young organization
Ballplayers chatting with announ...
23/07/2026
Snap Inc. and the Esports Foundation have announced Snap's activations at the Esports World Cup 2026 in Paris, running July 6 through August 23. For the fir...
23/07/2026
Sony has announced the FX5, a full-frame Cinema Line camera built around a newly developed fully stacked Exmor RS CMOS image sensor and BIONZ XR2 image processi...
23/07/2026
TNDV (a division of Live Media Group) provided technical production support for the Pickleball Slam 4 live broadcast from Seminole Hard Rock Live in Hollywood, ...
23/07/2026
LTN has announced it has completed satellite-to-IP migrations for more than 3,00...
23/07/2026
Daktronics has announced the winners of the 2026 DakClassroom Student Showcase, a national competition recognizing student work in media production, storytellin...
23/07/2026
The French Tennis Federation (FFT) and beIN Media Group have announced a five-ye...
23/07/2026
Clear-Com provided the communications infrastructure for the Fryderyk Awards Gal...
23/07/2026
The 2026 FIFA World Cup is, on paper, an unparalleled financial success. Total t...
23/07/2026
Standing inside HQ3 at MediaCity Studios during the FIFA World Cup 2026, it quic...
23/07/2026
Having attracted upwards of 17 billion views throughout the tourney, the broadca...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
21/07/2026
In a time of disarray in regional sports broadcasting, the league will provide c...