Nielsen launches in Mexico a new planning solution to optimize and identify the best media mix to reach the target audience

Nielsen ONE planning unifies data, empowering both buy and sell sides to reach audiences with unprecedented precision

Mexico City, August 5th, 2025. Nielsen, a global leader in audience measurement, data, and analytics, announced the launch of Nielsen ONE Planning in Mexico. The country is the second market to adopt this innovative solution, empowering the industry to develop comprehensive and optimized media plans to reach specific target audiences, all within a single platform which features an intuitive user interface.

Within the Nielsen ONE platform, the next-generation cross-media planning tool that encompasses deduplicated information from both linear and digital platforms, clients will be able to optimize their media plans, quickly identifying which media mix will best reach their target audience.

N1P offers clear benefits for the two primary market audiences:

For the Buy-Side (Agencies and Advertisers)

Advertising agencies and advertisers can now plan, optimize, and measure their campaigns with greater confidence. Nielsen ONE Planning enables them to quickly identify the ideal media mix to reach their desired audience, ensuring investments are directed towards what truly generates impact. The platform offers an intuitive user interface that simplifies the creation of effective media plans focused on reaching real people.

For the Sell-Side (Publishers and Platforms)

Media owners and content platforms will gain the ability to precisely understand who their content and audience are reaching. This allows them to more effectively demonstrate the value of their channels to advertisers, optimizing their sales and monetization strategies.

Creating multimedia plans and measuring campaign success with consistent, reliable data in a single user interface is part of Nielsen's substantial evolution aimed at supporting and facilitating the media industry with strategic planning that reaches real people, not just devices and screens, commented Sabrina Balhes, Leader of the Agency Vertical at Nielsen Latam.

The evolution of the media ecosystem, marked by technological integration and the diversification of content consumption channels, creates innovative spaces for brands to connect in an almost personalized way with their consumers. This is why Nielsen supports the industry through Nielsen ONE Planning, ensuring that their plans consider all media and investments are backed by precise data-driven information that generates impactful results.

About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Press contact Lisset V. Mandujano

lisset.vega@nielsen.com

LINK:	https://www.nielsen.com/news-center/2025/nielsen-launches-in-mexico-a-...
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