The Walt Disney Company in South Africa explains why the Mouse House will be targeting small children as young as 4 watching Disneys TV channels on DStv with commercial advertising. by Thinus Ferreira
Disney says MultiChoice is supportive of the change.
Disney now wants to do commercial advertising to children on its previously ad free channels Disney Channel (DStv 303) and Disney Junior (DStv 309) in conjunction with DStv Media Sales and Disneys Disneymedia+ which will be specifically targeting the available audience which includes very small, pre-school children.
From November Disneys Disneymedia+ will be selling to kids as young as 4 when what the TV and ad industry calls spot advertising is added for the first time to Disney Channel and Disney Junior.
The Disney Channel reaches 287 000 kids between the ages of 4 and 14.
Disney Junior which reaches 1.3 million kids from the age of 4 and up will now show commercials and advertising from November.
Disney XD which has been boy focused with somewhat older viewers and more action-oriented shows launched in 2011 and has been carrying advertising.
DStv Media Sales, MultiChoice and Disney are now ready to put commercial TV adverts in front of little eyes on channels which DStv subscribers have come to trust not to carry the crass commercial considerations found on other kids channels with a reputation less sterling than the Disney brand.
The two Disney channels - one aimed at young kids and teens and the other at toddlers and pre-school kids - will start running commercials from November.
Disney XD has carried commercial advertising since its launch in South Africa in 2011 and now Disney Channel and Disney Junior will follow, Disney tells Channel24.
Disney Channels carry advertising in many other markets worldwide, says Disney.
Disney: Other kids' channels are doing it
Disney says the Disney Channel and Disney Junior will now also start to carry TV commercials because DStv airs other childrens channels that have carried commercial advertising for some time so the platforms audience is used to seeing advertising on childrens TV.
Disney says DStv and MultiChoice are supportive of this change.
How will DStv choose what advertising will be run? The Walt Disney Company Africa decides which advertising runs on its channels and we have strict internal guidelines on the type of advertising we carry. In all instances, advertising must comply with relevant local and international legislation, says Disney.
Asked if theres advertising that DStv wont run, Disney says advertising which is not appropriate for Disneys children and family audience will not appear on the channel.
In addition, as part of Disneys commitment to support families desires to lead healthier lifestyles, Disney will not accept advertising from brands which do not comply with its healthy living guidelines. This is a policy that is already in place for Disney XD.
Why TV commercials specifically aimed at very small children?
Channel24 asked why DStv and Disney are now allowing advertising on Disney Junior to be shown to very small children.
Disney takes its commitment to its viewers extremely seriously and we will be especially careful as we do not want to betray the trust that so many families have in us.
All advertising appearing on Disney Channels including Disney Junior, will be vetted to ensure it is age and family-appropriate and conforms to both local guidelines and relevant international guidelines such as BCAP and CAPCODE, as well as our own internal guidelines.
In June this year MultiChoice and Disney were fined R5 000 by the Broadcasting Complaints Commission of South Africa (BCCSA) for showing a horror promo to young children without the proper age restriction.
The BCCSA in its judgment said that the rights of parents and caregivers of smaller children have been violated by Disney and MultiChoice and that parents and caregivers have the right to be informed about the nature of material to which their children are exposed to on television.
http://www.channel24.co.za
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
The Walt Disney Company in South Africa explains why the Mouse House will be targeting small children as young as 4 watching Disneys TV channels on DStv with commercial advertising. by Thinus Ferreira
