![](//www.4rfv.com/images/no_image.jpg)
If there's one thing that's certain in the video industry, it's that nothing stays the same for long, so providers must also embrace a change in step, writes Deacon Johnson, SVP and GM, MainConcept
By TVBEurope Staff
Published: November 23, 2023
If there's one thing that's certain in the video industry, it's that nothing stays the same for long, so providers must also embrace a change in step, writes Deacon Johnson, SVP and GM, MainConcept
target=_blank title=Share on LinkedIn class=share-linkedin>
Just about every part of the video ecosystem, from how content is produced and delivered to how viewers consume content, is evolving. As demand for content has soared, media companies are under pressure to deliver more streams of high-quality video at lower cost and in less time. This has led to content providers investing in faster and smarter workflows with ad-based content to bolster subscriber growth and revenues.
Growing demand for content The surge in consumer demand for premium content has compelled media organisations to enhance workflow efficiency by incorporating automation, cloud frameworks, and by adopting new technologies such as artificial intelligence (AI). However, visual quality remains paramount to consumer experience and thus, media companies must balance visual quality with rising costs. This is a tricky balancing act to get right.
Under the hood, codec technology plays a critical role by enhancing media production and delivery efficiency while preserving visual quality when implemented correctly. For example, compressing video content can decrease visual quality each time, while at the same time making a more efficient package. It's a complex trade-off, which often gets overlooked when analysing user engagement data alone, but choosing the right codec provider from the onset can make a big difference in viewer satisfaction, while also helping to save time and cost in the long run.
Changing viewing habits We all know that streaming is continuing to rise in popularity while the number of viewers watching traditional linear TV is falling each year. Traditional TV viewing on broadcast and cable was reported to have fallen below 50 per cent of overall TV usage (reported by Nielson) this year in the US for the first time. There's no stopping this trend, particularly given the adoption of connected TVs and media devices is widespread.
The shift from linear to streaming has been under way for many years so it's old news, but what is changing rapidly is that viewers are becoming used to ad-based content in addition to SVoD and this trend is global. According to a recent study, 68 per cent of UK consumers prefer to stream free ad-supported content rather than paying for a subscription. As consumers cut back on paid streaming subscriptions, broadcasters have been forced to adapt their business models to increase profitability and grow subscribers. Just about all of the mainstream video providers now include ad-supported content in their offering. Netflix announced that it attracted 15 million active users in the first year of launching its ad-supported plan, which indicates that including ad-based content is also good for business.
The story doesn't end there. After launching ad-funded packages, streaming services are also raising prices of their ad-free plans. At first glance this may seem counterintuitive because consumers are increasingly cutting back on paid streaming subscriptions to save money. Interestingly, it would seem that video providers have realized that ad-supported options open new revenue streams for cost conscious consumers, and also increases the value for premium options at the same time.
The path to success To prosper in the new ad-based landscape, video providers will need to focus on delivering a great ad experience that is both personalised and engaging for viewers, but meets advertisers' goals as well. Developments in ad tech will be a big part of this, enabling ads to be optimised, and allowing advertisers to measure the effectiveness of ads in new and inventive ways.
There's no doubt the move to ad-funded models represents a big change in direction for the largely SVoD-based OTT industry. Yet for consumers, it's looking like their viewing experience may come full circle The key difference now is that technology will enable ads to be better targeted and more engaging versus traditional advertising.
If there's one thing that's certain in the video industry, it's that nothing stays the same for long, so providers must also embrace a change in step.
Europe Stories
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
26/07/2024
Last month, Spotify's annual Songs of Summer predictions made their return, ...
26/07/2024
Summer is peak season for some of our favorite sports and events. Whether you're rooting for the home team at the ballpark or cheering for your country as i...
26/07/2024
Nine talented young professionals completed their vocational training at SGL Carbon in Meitingen from the beginning of June to mid-July, achieving an overall gr...
26/07/2024
It provides multi-voltage output (14.4V, 28V, and 48V) through two XLR4 outputs and one XLR3, offering power to cameras, monitors, and lighting equipment
By Je...
26/07/2024
The lawsuit submitted by investor Scott Baker claims the deal would cost Paramount shareholders $1.65 billion
By Jenny Priestley
Published: July 26, 2024
...
26/07/2024
True-crime documentary, The Body Next Door to launch on Sky Documentaries and NO...
25/07/2024
At Spotify, we aim to bring great audiobooks to as many listeners as possible, i...
25/07/2024
events
Youre reading:
Optocore and CMI to co-host two-part Fibre Masterclass
Optocore and their Australian distribution partner CMI Music & Audio are jo...
25/07/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
25/07/2024
TVBEurope's sits down with Sotiris Salamouris, chief technology officer at OBS and Intel's EMEA chief technology officer, Jean-Laurent Philippe, to hear...
25/07/2024
John Schur, president, solutions group at Telos Alliance, explains why sound is just as important as video when covering a major sporting event
By Contributor ...
25/07/2024
From VR headsets to volumetric video, the Video Labs team at InterDigital give us some insight into how we might watch (and produce) the Games of the future
By...
25/07/2024
Writing exclusively for TVBEurope, Digital TV Group CTO Alex Buchan details a 5G Broadcast demo by TDF in the run-up to the Games
By Contributor
Published: J...
25/07/2024
TVBEurope catches up with WBD Sports Scott Young to hear how the broadcaster is ...
25/07/2024
Matthew Williams-Neale, VP of marketing, Appear, explains how broadcasters efforts are ensuring the excitement of live sports can be enjoyed sustainably, settin...
25/07/2024
How ITV Content Services brought classic films, including Carry on Henry and That Riviera Touch, back to the screen in glorious HD
By Contributor
Published: ...
25/07/2024
Sky launches The Attention Index', a new report, tracking how people watch ...
25/07/2024
25 Jul 2024
VEON to release 2Q 2024 trading update on 8 August 2024 Amsterdam, 25 July 2024 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digi...
25/07/2024
As part of our Corporate Social Responsibility (CSR), Technicolor India, in coll...
25/07/2024
Today Apple announced it will train all Apple Developer Academy students and mentors on technologies and tools that take advantage of artificial intelligence (A...
25/07/2024
Leagues Cup, the first in-season club tournament in North America across all men's professional sports, begins tomorrow, July 26, and MLS Season Pass will b...
25/07/2024
RT has rights to broadcast the 2024 Olympic Games in the Republic of Ireland only. RT is not permitted to broadcast the 2024 Olympic Games in Northern Ireland...
24/07/2024
UKTV has commissioned The Young Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This brand-new docu...
24/07/2024
Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today's music landscape, gain...
24/07/2024
Join Calrec at IBC 2024 | September 13 -16 | Hall 8 Stand C47 | RAI Amsterdam We're looking forward to meeting up with customers and partners at this year...
24/07/2024
All award entrants will get a placard at the show for display, with winners receiving a further placard to display their success
By TVBEurope Staff
Published...
24/07/2024
July 24, 2024
Paris, France - Technicolor Group, a pioneer in the cinematic world, proudly celebrates over a century of transforming the film industry through ...
24/07/2024
In this edition of Inside Scoop, we are excited to shine a light on Prasanta Maiti, a dedicated member of the Technicolor family for over a decade. Join us as w...
24/07/2024
Nominees announced for the Sky Arts AwardsThe Sky Arts Awards will take place at The Roundhouse on 17 September, broadcast live on Sky Arts and on Freeview in t...
24/07/2024
Comscore To Announce Second Quarter 2024 Financial ResultsRESTON, VA, July 24, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
24/07/2024
Technicolor Group, a pioneer in the cinematic world, proudly celebrates over a c...
24/07/2024
This post is also available in:
Deutsch (German)
Located in the heart of the Taiwanese capital, the new Taipei Dome is an indoor arena designed to accommodat...
24/07/2024
Commenting, Director-General of RT , Kevin Bakhurst said:
RT welcomes today&...
23/07/2024
UKTV has commissioned brand-new Pete Wicks: For Dogs' Sake (4x60') for free-to-air entertainment channel U&W, and recently rebranded free streaming serv...
23/07/2024
Brussels was the location of our third Thomson Talks with Madhav Chinnappa held on 25 June 2024, focused on the specific subject of AI/News & Regulation. Four k...
23/07/2024
Today, we announced our second quarter 2024 earnings. Led by healthy subscriber gains, improved monetization, and record profitability, Spotify reported
Month...
23/07/2024
Idag publicerar Spotify sina finansiella resultat f r andra kvartalet 2024. Med stark kning av antalet premiumanv ndare, f rb ttrad int ktsgenerering och rekor...
23/07/2024
Home chevron_right News & Events chevron_right News chevron_right Clear-Coms Intercom Solutions Transform RAIs Broadcasting Capabilities
Clear-Coms Inter...
23/07/2024
Ahead of this years FilmLight Colour Awards, jury member Jax Harney, founder and...
23/07/2024
The BBC said it is running a number of Gen AI innovation pilots that will identify where there is real audience and operational value to be gained
By Jenny Pri...
23/07/2024
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2024
Our accomplished team at MPC have released a quartet of showstopping showreels highlighting their extraordinary VFX work across the globe.
MPC Showreel 2024 Sh...
23/07/2024
Sky News Podcast Electoral Dysfunction announces UK tourTuesday 23 July 2024
Sky News podcast Electoral Dysfunction has announced it will be going on tour this...
23/07/2024
SAN JOSE, Calif. - July 23, 2024 - Harmonic (NASDAQ: HLIT) today announced that Paragould Municipal Utilities in Arkansas, has selected Harmonic's industry-...
23/07/2024
News - 23 July 2024 09:25
Eutelsat validates MAINDATA's SFN Boost for DVB...
23/07/2024
AVERAGE AUDIENCE UP OVER 200,000 ON LAST YEAR'S FINAL
Clare's thrilling...
23/07/2024
Facebook
Twitter
LinkedIn
Order intake: 10.8 billion, up 26% ( 23% on an organic basis1)
Order book: 47 billion, a new record high
Sales: 9.5 billion...
22/07/2024
Portraits of Joe Swash, Chris Kamara and Angela Barnes created using scrap car parts
Portraits of Joe Swash, Chris Kamara and Angela Barnes made entirely of sc...
22/07/2024
UKTV has commissioned The Real Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This brand-new docu-...