
Sony Corporation (Sony) today announced the establishment of Sony AI. This new organisation, with offices globally in Japan, Europe, and the United States, will advance fundamental research and development of AI (artificial intelligence).
Sonys Purpose is to Fill the world with emotion, through the power of creativity and technology. Recognising that AI will play a vital role in the fulfillment of this Purpose, Sony AI is being established with the mission to unleash human imagination and creativity with AI.
Sony AI will combine world class fundamental research and development with Sonys unique technical assets, especially in Imaging & Sensing Solutions, Robotics and Entertainment (Games, Music and Movies), driving transformation across all existing business domains and contributing to the creation of new business domains. In addition, one of Sony AIs long-term goals is to contribute to the resolution of shared global issues extending beyond Sonys business domains.
Sony AI will drive the research and development of AI in both physical and virtual space through multiple world-class flagship projects as well as other explorative research projects, including AI ethics.
Initially, Sony AI will launch three flagship projects in the areas of gaming, imaging & sensing, and gastronomy. The adoption of new AI technologies developed through these flagship projects will be critical to further enhancing the value of Sonys gaming and sensor businesses in coming years. This research will be pursued in close collaboration with the relevant Sony Group business units.
In order to drive these projects and achieve truly innovative research, Sony is eager to work with top global AI talent with an aim to attract world-class AI researchers and engineers. Sony believes that extraordinary innovation requires diversity of both talent and approaches, and this will be reflected in the composition and operation of Sony AI. Recognising the power and influence of AI technologies, Sony AI will contribute to society through the development of AI that is fair, transparent, and accountable.
Sony AI will be headed globally by Hiroaki Kitano (President and CEO, Sony Computer Science Laboratories, Inc.; Corporate Executive, Sony Corporation), and the American site will be headed by Peter Stone.
About Hiroaki KitanoCorporate Executive, Sony Corporation. President and CEO, Sony Computer Science Laboratories, Inc. President, the Systems Biology Institute. Professor, Okinawa Institute of Science and Technology. Founding President, RoboCup Federation. President, International Joint Conference on Artificial Intelligence (IJCAI) (2009-2011). Member of the AI & Robotics Council (2016-2018) and Quantum Computing Council (2019-2020). Recipient of the IJCAI Computers and Thought Award in 1993, Special Award of Prix Ars Electronica 2000, Nature Award for Creative Mentoring in Science in 2009. An invited artist for Biennale di Venezia 2000 and Museum of Modern Art, New York in 2001.
About Peter StoneDavid Bruton Jr. Centennial Professor of Computer Science at the University of Texas at Austin. Alfred P. Sloan Research Fellow (2004-2006), Guggenheim Fellow, AAAI Fellow, and Fulbright Scholar (2008-2009). Winner of IJCAI Computers and Thought Award winner (2007). President, RoboCup Federation. One of the most widely cited researchers in Reinforcement Learning and Robotics academic papers.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
09/02/2026
A look inside the tech, tools, and team that make the Super Bowl into true eye c...
09/02/2026
Software-defined IP backbone and centralized signal-control hub redefine champio...
09/02/2026
Broadcasters continue to raise the bar when it comes to producing an eye-catchin...
09/02/2026
Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...
09/02/2026
Sony's imaging tech is the literal lens through which the spectacle and exc...
09/02/2026
The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill
With four years from one Winter Games to the ...
09/02/2026
Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...
09/02/2026
New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...
09/02/2026
Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort
The site ...
09/02/2026
Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...
09/02/2026
SBS Media Sustainability Challenge returns for 2026
9 February, 2026
Media releases
The challenge offers brands and agencies $500,000 in advertising invent...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/02/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...
09/02/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and Sk...
09/02/2026
The L3Harris Key Management System is the first solution on the open market - and available to NATO customers today - that allows countries to create their own ...
09/02/2026
Book a meeting or demonstration at ISE 2026! Please enter the following details. (Tick the relevant box for a meeting or demo):
--
Meeting / Demo*
Meeting...
09/02/2026
Harvey Norman tops Australia's biggest ad spenders as finance and travel surge
Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...
09/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/02/2026
Berklee Presents Great American Songbook: What About Us-A P!NK Celebration Featuring a global cast of over 100 Berklee students, the two-night production will...
09/02/2026
Back to All News
A Home for World-Class Filipino Entertainment: The Journey and...
09/02/2026
RT Investigates rapid rise in waiting list for the Central Mental Hospital
am...
08/02/2026
A look inside the tech, tools, and the team that make the Super Bowl into true e...
08/02/2026
Studio programming is deploying multiple sets at Levi's Stadium in Santa Cla...
08/02/2026
The annual in-venue show is a partnership between the NFL and the host venue
NF...
08/02/2026
A software-defined IP backbone and centralized signal control hub redefine champ...
08/02/2026
Networks continue to raise the bar when it comes to producing an eye-catching pr...
08/02/2026
NEP's TFC Fabric empowers NBC to treat a 22-unit production as one seamless ...
08/02/2026
Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...
08/02/2026
The Alum Behind the Sound of the Super Bowl Joshua Sutherland BM '19 was recently interviewed by the Boston Globe about his role as music supervisor for t...
08/02/2026
08 Feb 2026
VEON and JazzWorld Launch Invest in Pakistan, NOW! Inviting Inter...
07/02/2026
X Games will host a live event taking place Thursday, March 12 at Cosm Los Angeles, marking the first-ever draft in X Games history and the official launch poin...
07/02/2026
Onsite experts and shop inside the stadium are providing quick solutions
Before any live event production, there is a high probability that unpredictable issue...
07/02/2026
Three Sony HDC-F5500s will capture this look on the broadcaster's concourse ...
07/02/2026
Inclusion in control-room revamp proves pivotal to supporting this tentpole even...
07/02/2026
The digital giant also produced episodes of The Edge With Micah Parsons' be...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Appear, which specializes in live production technology, announces the appointme...
06/02/2026
Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...
06/02/2026
Gravity Media, which concentrates in production, content, media services, and fa...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Bitmovin, a provider of video streaming solutions, announces that 1001, an OTT service in Iraq, has chosen the Bitmovin Player to improve its video streaming pe...