His Excellency, Sheikh Sultan Bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre, today (Saturday) reviewed a workshop titled Smart Government through Smart Citizens' organised ahead of the fifth edition of the International Government Communication Forum 2016 (20 - 21 March) for members of the Sharjah Executive Council and Sharjah government officials at the Expo Centre Sharjah. The workshop focused on leveraging human behavioural sciences in the formulation and evaluation of public policies in order to serve citizens better. The two hour workshop witnessed the attendance of HE Sheikh Majed bin Abdullah bin Majed Al Qasimi, Director of Governmental Relations at the Ruler's Office, HE Sheikh Faisal Bin Saud Al Qasimi - Director of Sharjah Airport Authority, HE Sheikh Majid bin Sultan bin Saqr Al Qasimi, Director of the Department of Suburbs and Village Affairs in the Emirate of Sharjah.
His Excellency, Sheikh Sultan Bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre, today (Saturday) reviewed a workshop titled Smart Government through Smart Citizens' organised ahead of the fifth edition of the International Government Communication Forum 2016 (20 21 March) for members of the Sharjah Executive Council and Sharjah government officials at the Expo Centre Sharjah.
The workshop focused on leveraging human behavioural sciences in the formulation and evaluation of public policies in order to serve citizens better.
The two hour workshop witnessed the attendance of HE Sheikh Majed bin Abdullah bin Majed Al Qasimi, Director of Governmental Relations at the Ruler's Office, HE Sheikh Faisal Bin Saud Al Qasimi Director of Sharjah Airport Authority, HE Sheikh Majid bin Sultan bin Saqr Al Qasimi, Director of the Department of Suburbs and Village Affairs in the Emirate of Sharjah.
At the start of the workshop, His Excellency Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre welcomed the members of the Executive Board of the emirate of Sharjah. He noted that the hosting of the important workshop hours ahead of the start of IGCF 2016 articulated Sharjah Media Centre's sustained efforts to contribute to the enhancement of government performance in the emirate in order to meet the aspirations of its wise leadership and match the expectations of its public. He added that the workshop also consolidates the important role of Sharjah in the cultural and communication landscape of the UAE.
HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre, said: Government communication today forms the basis of all government work related to official policies that focus on individuals, groups and services targeting the public. For decades, governments and public sector organisations have leveraged human behavioural sciences to assess individual behaviour in formulating economic and social policies that impact them.
In the emirate of Sharjah and the wider UAE we have a clear mandate to achieve sustainable development through advancing science and knowledge. Given this priority, we work to realign public attitudes and integrate an empowered human capital as drivers of the economy to achieve a knowledge-based society.
He added: This workshop has been convened in collaboration with the Executive Council of the emirate of Sharjah to offer participants up-to-date insights on human behaviour that can be used to develop an enabling government communication framework for the benefit of the people of the UAE and the wider region.
In the first part of the workshop, CEO of TNS BMRB and executive director for the UK WPP Government and Public Sector Practice, reviewed case studies and best practices in the governments' use of behavioural sciences in the implementation of various policies. She cited real-time examples from a number of leading countries around the world. The second part of the workshop comprised a series of exercises and group discussions on the challenges facing the federal and local governments in the United Arab Emirates and examined the solutions that human behavioral sciences could offer to overcome them.
Desiree Lopez, CEO of TNS BMRB and executive director for the UK WPP Government and Public Sector Practice,said: TNS BMRB, the UK Public Affairs business of Kantar and WPP, are delighted to contribute to the International Government Communication Forum. We will share our work on how behavioural insight, science and economics is helping to shape public policy in UK and around the world. Our interactive session will showcase some of the leading examples of how behavioural economics is being applied to activate citizen centred change and offer an opportunity to explore how behavioural theory can be applied to some of the key issues facing the UAE and in particular the Emirate Sharjah.
The members of the Executive Board commended the efforts of the organisers of IGCF 2016 for the high-quality workshop that offered insights into outstanding government practices through using behavioural sciences. Reiterating the importance of government communication in enhancing dialogue between the government and the public, and in improving government performance levels, the participants concurred that only through such dialogue can governments meet the expectations of the public in today's dynamic urban landscape towards delivering best-in-class, innovative services round-the-clock.
Desiree Lopez holds more than 20 years of global experience in social and educational research across Australia, Canada and the United Kingdom. She is a specialist in multi-media research that aims to monitor and evaluate the development of programmes and policies in the public and private sector.
In 2014, she was appointed to the World Behavioral Council under the World Economic Forum. Lopez has carried out important studies for leading government departments in the
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
21/10/2025
Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...
21/10/2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...
21/10/2025
Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...
21/10/2025
Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...
21/10/2025
Visual Data announces the appointment of Maz Al-Jumaili as Senior Vice President, Worldwide Localization, to advance client engagement, strategic partnerships, ...
His Excellency, Sheikh Sultan Bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre, today (Saturday) reviewed a workshop titled Smart Government through Smart Citizens' organised ahead of the fifth edition of the International Government Communication Forum 2016 (20 - 21 March) for members of the Sharjah Executive Council and Sharjah government officials at the Expo Centre Sharjah. The workshop focused on leveraging human behavioural sciences in the formulation and evaluation of public policies in order to serve citizens better. The two hour workshop witnessed the attendance of HE Sheikh Majed bin Abdullah bin Majed Al Qasimi, Director of Governmental Relations at the Ruler's Office, HE Sheikh Faisal Bin Saud Al Qasimi - Director of Sharjah Airport Authority, HE Sheikh Majid bin Sultan bin Saqr Al Qasimi, Director of the Department of Suburbs and Village Affairs in the Emirate of Sharjah. 
