His Excellency, Sheikh Sultan Bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre, today (Saturday) reviewed a workshop titled Smart Government through Smart Citizens' organised ahead of the fifth edition of the International Government Communication Forum 2016 (20 - 21 March) for members of the Sharjah Executive Council and Sharjah government officials at the Expo Centre Sharjah. The workshop focused on leveraging human behavioural sciences in the formulation and evaluation of public policies in order to serve citizens better. The two hour workshop witnessed the attendance of HE Sheikh Majed bin Abdullah bin Majed Al Qasimi, Director of Governmental Relations at the Ruler's Office, HE Sheikh Faisal Bin Saud Al Qasimi - Director of Sharjah Airport Authority, HE Sheikh Majid bin Sultan bin Saqr Al Qasimi, Director of the Department of Suburbs and Village Affairs in the Emirate of Sharjah.
His Excellency, Sheikh Sultan Bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre, today (Saturday) reviewed a workshop titled Smart Government through Smart Citizens' organised ahead of the fifth edition of the International Government Communication Forum 2016 (20 21 March) for members of the Sharjah Executive Council and Sharjah government officials at the Expo Centre Sharjah.
The workshop focused on leveraging human behavioural sciences in the formulation and evaluation of public policies in order to serve citizens better.
The two hour workshop witnessed the attendance of HE Sheikh Majed bin Abdullah bin Majed Al Qasimi, Director of Governmental Relations at the Ruler's Office, HE Sheikh Faisal Bin Saud Al Qasimi Director of Sharjah Airport Authority, HE Sheikh Majid bin Sultan bin Saqr Al Qasimi, Director of the Department of Suburbs and Village Affairs in the Emirate of Sharjah.
At the start of the workshop, His Excellency Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre welcomed the members of the Executive Board of the emirate of Sharjah. He noted that the hosting of the important workshop hours ahead of the start of IGCF 2016 articulated Sharjah Media Centre's sustained efforts to contribute to the enhancement of government performance in the emirate in order to meet the aspirations of its wise leadership and match the expectations of its public. He added that the workshop also consolidates the important role of Sharjah in the cultural and communication landscape of the UAE.
HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre, said: Government communication today forms the basis of all government work related to official policies that focus on individuals, groups and services targeting the public. For decades, governments and public sector organisations have leveraged human behavioural sciences to assess individual behaviour in formulating economic and social policies that impact them.
In the emirate of Sharjah and the wider UAE we have a clear mandate to achieve sustainable development through advancing science and knowledge. Given this priority, we work to realign public attitudes and integrate an empowered human capital as drivers of the economy to achieve a knowledge-based society.
He added: This workshop has been convened in collaboration with the Executive Council of the emirate of Sharjah to offer participants up-to-date insights on human behaviour that can be used to develop an enabling government communication framework for the benefit of the people of the UAE and the wider region.
In the first part of the workshop, CEO of TNS BMRB and executive director for the UK WPP Government and Public Sector Practice, reviewed case studies and best practices in the governments' use of behavioural sciences in the implementation of various policies. She cited real-time examples from a number of leading countries around the world. The second part of the workshop comprised a series of exercises and group discussions on the challenges facing the federal and local governments in the United Arab Emirates and examined the solutions that human behavioral sciences could offer to overcome them.
Desiree Lopez, CEO of TNS BMRB and executive director for the UK WPP Government and Public Sector Practice,said: TNS BMRB, the UK Public Affairs business of Kantar and WPP, are delighted to contribute to the International Government Communication Forum. We will share our work on how behavioural insight, science and economics is helping to shape public policy in UK and around the world. Our interactive session will showcase some of the leading examples of how behavioural economics is being applied to activate citizen centred change and offer an opportunity to explore how behavioural theory can be applied to some of the key issues facing the UAE and in particular the Emirate Sharjah.
The members of the Executive Board commended the efforts of the organisers of IGCF 2016 for the high-quality workshop that offered insights into outstanding government practices through using behavioural sciences. Reiterating the importance of government communication in enhancing dialogue between the government and the public, and in improving government performance levels, the participants concurred that only through such dialogue can governments meet the expectations of the public in today's dynamic urban landscape towards delivering best-in-class, innovative services round-the-clock.
Desiree Lopez holds more than 20 years of global experience in social and educational research across Australia, Canada and the United Kingdom. She is a specialist in multi-media research that aims to monitor and evaluate the development of programmes and policies in the public and private sector.
In 2014, she was appointed to the World Behavioral Council under the World Economic Forum. Lopez has carried out important studies for leading government departments in the
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
His Excellency, Sheikh Sultan Bin Ahmed Al Qasimi, Chairman of Sharjah Media Centre, today (Saturday) reviewed a workshop titled Smart Government through Smart Citizens' organised ahead of the fifth edition of the International Government Communication Forum 2016 (20 - 21 March) for members of the Sharjah Executive Council and Sharjah government officials at the Expo Centre Sharjah. The workshop focused on leveraging human behavioural sciences in the formulation and evaluation of public policies in order to serve citizens better. The two hour workshop witnessed the attendance of HE Sheikh Majed bin Abdullah bin Majed Al Qasimi, Director of Governmental Relations at the Ruler's Office, HE Sheikh Faisal Bin Saud Al Qasimi - Director of Sharjah Airport Authority, HE Sheikh Majid bin Sultan bin Saqr Al Qasimi, Director of the Department of Suburbs and Village Affairs in the Emirate of Sharjah. 
