Hero of the lab - Peter Schubert
16.10.2019
Every professional print lab has its own hero, this hero ensures the highest possible quality to be delivered to the customer. They are photo enthusiasts and experts in their field. In our opinion these heroes deserve a spotlight, therefore we will ask every month one Hero to tell his or her story.
This time we have interviewed Peter Schubert, CEO of PixelFotoExpress. Peter Schubert is well respected within the German photo industry with years of experience, as a professional photographer and a true photo enthusiast. Starting as a professional photographer with a dream, he is now CEO and a true Original, who puts a lot of heart into constantly providing the best print quality over and over again; via his photo lab in Dresden.
Who is PixelfotoExpress?
PixelfotoExpress is a specialist laboratory founded in Dresden in 2005, which supplies to professional photographers and end customers throughout Europe, each of whom have a high quality standard. The philosophy of the company has always been to orient itself, through direct customer contact, to the constantly changing needs of the business partners. And to show them that, as far as possible, there are no limits in terms of service and the product portfolio. For example, in addition to classic photo products, various murals are also produced on site; some of which are subject to a complex production process. The young team wants to be positioned as far as possible away from the photo mass market with its work, and therefore relies entirely on the individuality of its customers. Which is why they have a selection of all available Fujifilm paper surfaces at PixelfotoExpress. The company is one of the first photo labs in Europe to include new papers in its already extensive range. When the new Pearl paper appeared in 2007, it was exactly this strategy that led to a huge increase in prominence. Which means that PixelfotoExpress stays true to its values in this regard. As well as the promise of a fast delivery of high quality photo products. After all, delivery in an already fast-paced time is a matter of urgency, and this is reflected in the name of the company.
Who is Peter Schubert?
I am the CEO of FotoCo + GmbH and since 1989 a professional photographer. On one hand, the PixelfotoExpress brand has a particular focus on the strategic direction of the company, but on the other hand, the interests of my employees are also significant to me. For me, good contact with the team is crucial for the successful implementation of economic goals. Only if we all stand together behind our corporate philosophy, we can deliver good products. In addition to my job as CEO, photography has always been my main occupation. This helps me to understand the needs of our customers and make ground-breaking decisions for the company.
Could you tell us about your professional background?
Shortly after my training as a photographer and professional photographer I realized that I wanted to be self-employed. At first, in 1988, I took over a small photo shop in the city center. Back then, I wanted to offer my customers more than just a portrait and passport photo service. Thanks to the reunification and new technical possibilities, the range of services offered by FOTO Schubert from Dresden gradually expanded. In addition to the portrait, advertising and industrial photography, in which I was also active for large corporations, I was able to pursue a long-desired dream from this point on and establish myself in the field of aerial photography. This was followed by the pilots license for UL and the helicopter and balloons drivers license. As the only photo lab in the world, we now operate a hot air balloon that we not only use for advertising purposes, but also to open fantastic new perspectives for our customers, friends and business partners on a journey across the famous Elbe metropolis.
What has inspired you to enter into the photographic printing business?
In my work as a photographer, I have always had problems with finding photo labs that could convince me of good quality and fast delivery times. With the emergence of the first digital SLR cameras at the beginning of the 2000s, the large-scale laboratories, which are fully specialized in analogue photography, often could not keep up with the new age. Generally they completely failed the necessary transformation process. In the transition to the digital age of photography they just could not react fast enough to the developments. But because I had a very good order situation myself, I urgently needed a way to quickly and reliably develop photos. With the advent of minilabs, I suddenly had the opportunity to simply develop my own images. The increasing ease of use and good results opened the door to the digital age, at least for me. It quickly became clear that Fujifilm is technically in the lead, so I soon started processing pictures with the first LP-570. Incidentally, this very first machine is still in use now every day, even after several million prints later. For me, it is also a confirmation that the investments made 15 years ago have paid off completely. After confirming the technology being solid and the quality of the photos meeting the requirements far more than initially expected, the next step was consequently the founding of a separate laboratory.
What is it that you are most passionate about?
The challenge is to constantly provide the best picture quality again and again. If you want to achieve a good result, you have to put a lot of heart into it. That is exactly what I fortunately have never lost, because photos have a very personal value for me today. Data in a cloud can be lost without being able to do anything about it. Who didnt already lose digital data? Pictures that you can hold in your hand are truly something that are lasting.
How do
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Hero of the lab - Peter Schubert 
