Eurosport and discovery in the COE presented its coverage for PyeongChang 2018 Olympic Games They will be the first games that will offer Eurosport after the agreement reached with the International Olympic Committee between 2018 and 2024. Their goal: reach an audience larger and younger, more screens than ever. Discovery and Eurosport have presented this Monday at the headquarters of the Spanish Olympic Committee its ambitious proposal in the PyeongChang 2018 Olympic Games, first face games offering Eurosport after the agreement reached with the International Olympic Committee in 2015.
This agreement awarded to Discovery Communications and Eurosport all rights of retransmission of television and cross-platform in Europe for the games, both summer and winter, celebrated during the period 2018-2024.
Eurosport will offer the first digital games in Europe, with live coverage and on-demand. The Eurosport Player interactive service will be the only place where fans can follow every minute of every athlete and every sport, in mobile, online tablets or through connected TVs. Eurosport Player will make users more than 4.000 hours of coverage and 100 events, including 900 hours of live broadcast, more than ever before in the continent.
"We want to redefine the consumer relationship with the Olympic Games and that this is a unique experience. We want to rekindle their commitment and passion for this historic event. The great ambition of Discovery and Eurosport as the new home of the Olympic Games in Europe is to reach an audience larger and younger, more screens than ever. To do this, we will use the most innovative technology, giving full access to every moment of these Olympics and bringing even more viewers to their favorite athletes, with unsurpassed coverage and a production that will join the vast experience telling stories of a multinational company like Discovery", explains Vera Buzanello, EVP General Manager of Discovery in Spain and Portugal. "To achieve this goal, Discovery walks in the hands of the Spanish Olympic Committee and has sought alliances with strategic partners such as Olympic Channel, NowThis Sports or Snap, INC."
"Discovery Communications has made a very strong and determined bet in Europe to offer through its multi-platform Olympic Winter and summer games from 2018 and up to 2024. I am sure that Olympic sport is going to be strengthened on the European continent and all the fans, age that are going to be able to follow in its multiple channels and through any system imaging competitions and their athletes favourites,"added Alejandro Blanco, President of the Spanish Olympic Committee.
A new way of telling stories
One of the fundamental pillars of the Olympic project of Discovery and Eurosport is tell the stories in a different way and make it along throughout the year and not just during the two weeks that last games. Eurosport will use its undisputed expertise in the field of television production and storytelling to connect like never before to fans with their favorite athletes.
For this reason, Eurosport will offer Olympic content throughout the year, until the arrival of the Olympic Games, and during the celebration of the same. These are the key points of coverage: direct, with track minute-by-minute games and Olympic sports throughout the year; innovation, with the use of the latest technology such as virtual reality (VR) and augmented reality in order to attract an audience new and younger; a new narrative to bring fans closer to their local heroes and bring them to the person who is behind the athlete; and finally, Eurosport will include content that will show South Korean culture to let fans know the city that will celebrate the games and the customs of the Asian country.
Destination Pyeongchang
The kick off will be next Wednesday, November 1, at one hundred days of the start of the Winter Olympics, day in which will be placed an account back in the screen that will be visible until they start games on Feb. 9. To celebrate an important date, Eurosport 1 will issue a special programming throughout the day with programs such as Destination PyeongChang, 20:00 hours, that which will be a presentation of the PyeongChang 2018 Olympic Games.
The special broadcast of this program that will be offered on November 1, Eurosport 1 will offer on a regular basis this space twice a week from November 18 and until the end of the PyeongChang Olympics. The program will offer the best moments of the world cups of winter sports that will start in October, statistics and interviews that will allow fans to follow day to day actions and the preparation of candidates for medal in PyeongChang 2018.
In the spirit of going beyond the Olympics and show the effort and sacrifice that athletes carry out to get to that appointment every four years, Eurosport Spain has produced a documentary entitled 9 part series Heading to PyeongChang. This series shows stories that lies behind Spanish athletes as Javier Fern ndez - two-time world champion that will reveal us what its like to be the cause of the fever by skating in Spain-, Ander Mirambell - Spanish pioneer of Skeleton and first athlete Spanish this discipline-, Lucas Eguibar - world runner-up of Snowboardcross, which will reveal some of the toughest personal moments that has had to face - or Queralt Castellet - reserve champion of the world of snowboard that will have the healing power that She worked on her mountain to recover from the death of her boyfriend and trainer.
The program will show the stories of these Spanish heroes as never been done before, using leading-edge technology as the 4 K and the audience approaching the person who hides behind the athlete showing very emotional moments on the demand and the desire of overcoming of these great athletes.
Olympic Games in the digital age
9-February 25 Discovery and Eurosport
