ProSiebenSat.1 and Discovery partner on next generation OTT / Mobile Service in Germany

15/06/2017

ProSiebenSat.1 and Discovery partner on next generation OTT / Mobile Service in Germany

Pioneering new service combines Discovery's DMAX and TLC with 7TV app DMAX and TLC to be added to the 7TV app

More channels and content to come as OTT offering expands

New joint technology development planned

ProSiebenSat.1, Discovery welcome talks with other content providers to participate

Munich - 2 May 2017. ProSiebenSat.1 and Discovery Communications today announced plans to expand Germany's mobile video and OTT marketplace through an enhanced streaming joint venture partnership for their brands in Germany. The 50/50 JV will bring German viewers more options and better quality to enjoy their favorite content and shows from ProSiebenSat.1, Discovery and eventually other content partners.

At launch, the streaming service will bring together the seven channels included in ProSiebenSat.1's current 7TV mobile offering: ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold and kabel eins Doku, along with Discovery's free-to-air German channels DMAX and TLC. The enhanced streaming service will initially be delivered to consumers under the 7TV brand using its app and underlying technology platform, and then further technology enhancements are planned by the partners to ensure the most robust viewing experience. ProSiebenSat.1's leading media house, SevenOne Media, will take an active role in selling the JV's digital ad inventory. ProSiebenSat.1 and Discovery anticipate the enhanced streaming service will debut later this year, pending customary reviews and closing conditions.

The streaming OTT service is a first step in this partnership that will also see the creation of a broader OTT platform, which will include other channels and content from Discovery and eventually other content partners. ProSiebenSat.1 and Discovery welcome discussions with other media companies to include their content on the platform and to join the venture.

The partners are also pursuing strategies to deepen their sports content through the JV, including packaging the 7TV service with Discovery's direct-to-consumer Eurosport Player app. Recently, Discovery's Eurosport business secured premium sports rights for the German market, including Bundesliga soccer, beginning this August, and the Olympic Winter Games PyeongChang 2018.

Christof Wahl, Chief Digital Entertainment Officer of ProSiebenSat.1: This initiative with Discovery Communications is an important step forward which will allow us to develop top technology and over time include additional channels. Our viewers will benefit from an enhanced, premium range of content.

Jean-Briac Perrette, President and CEO of Discovery Networks International: We are committed to bringing our strong brands and loved content to every person, on every platform, and working with the best partners across Europe to deliver on that promise. Germany is a priority market for us and poised for new growth fueled by our recent investments. We are excited to be partnering with ProSiebenSat.1 and eventually other media groups to provide German fans with a robust offering of their favorite content.

The 7TV app, which offers viewers an extensive library of free video library content as well as live streams of ProSiebenSat.1's free TV channels, has already received approximately six million downloads since launching in 2014. Both partners are expected to provide the joint venture platform with significant marketing and promotion, in addition to the JV's own marketing efforts to drive audience. A search process for a chief executive to lead the joint venture is currently underway.

About ProSiebenSat.1

ProSiebenSat.1 Group is one of the most successful independent media companies in Europe with a strong lead in the TV and the digital market. Advertising-financed free TV is the Group's core business. The station family comprising SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku is the Number 1 in the German audience and TV advertising markets. The Group has tapped into an additional attractive business area through the distribution of its television channels in HD quality. At the same time, the Group successfully connects the wide reach of its TV business with a strong digital unit. Already today, ProSiebenSat.1 is Germany's leading video marketer on the Internet and with maxdome or Studio71 one of the most successful providers of digital entertainment. ProSiebenSat.1 has also built up a successful e-commerce business of digital platforms in recent years that is now one of the Group's most important growth drivers. This broadcasting, digital entertainment and commerce portfolio is supplemented by the international program production and distribution company Red Arrow. ProSiebenSat.1 is headquartered in Unterf hring near Munich. The Company was founded in October 2000 and today employs around 6,000 people. The ProSiebenSat.1 share has been listed in the German equity index DAX since March 2016.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, lifestyle, sports and kids programming brands. Reaching more than 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery's portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Discovery reaches audiences across screens through digital-first programming from digital content holding company Group Nine

LINK:	http://en.prosiebensat1.com/en/press/prosiebensat-1-and-discovery-part...
	See more stories from prosie

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026