El grupo medi tico brasile o presentar la serie Justicia' y las telenovelas Sombras del Ayer' y Sol Naciente' (Working Title)
Durante los d as 29 a 31 de enero, Globo llevar a Discop Dubai su cat logo 2017 que se lanz en forma oficial en Miami, durante el NATPE. Con seis telenovelas, tres series y dos pel culas, el nuevo cat logo presenta producciones de alta calidad, con formatos diferenciados e innovadores y tramas que prometen sorprender a los espectadores alrededor de todo el mundo. Las telenovelas Sombras del Ayer' y Sol Naciente' (working title) - que narran emocionantes historias de amor - est n entre los destacados de la feria, juntamente con la visceral trama de Justicia', disponible en 4k y que lleva al p blico a una reflexi n sobre lo que es tico, moral y justo en situaciones limites.
Entre las producciones que se presentar n en la feria tambi n est el xito Totalmente Diva. La telenovela, que conmovi la audiencia en Brasil y en Portugal, recientemente fue licenciado por MBC Group, el conglomerado de medios y canales de TV m s grande en el Medio Oriente. La trama, que es un moderno cuento de hadas, ser exhibida en rabe y a n no est previsto cu ndo estrenar .
Amor, intriga y una incesante b squeda de poder son temas que est n presentes en Sombras del Ayer'. La telenovela narra la historia de Elo (Claudia Abreu, Bel ssima) y Pedro (Reynaldo Gianecchini, Verdades Secretas), una joven pareja de enamorados que es cruelmente separada. Veinte a os m s tarde, el destino los vuelve a reunir, y el amor guardado renace tan fuerte como antes. Dispuestos a recuperar el tiempo perdido, Elo y Pedro enfrentar n todos los obst culos para vivir esta pasi n. La historia provoc ruido en las redes sociales. En su mes de estreno, Sombras del Ayer' ingres en el top 10 de temas m s comentados en el mundo, registrando 69 mil comentarios online (fuente: The Wit).
Otro tem destacado de Globo para la feria, Sol Naciente' (working title) presenta una inesperada historia de amor que nace entre dos amigos de infancia, unidos por una amistad que traspasa generaciones. Situada en un balneario tur stico que representa el abanico de culturas y etnias de Brasil, la telenovela narra la historia de Alicia (Giovanna Antonelli, Reglas del Juego') e Mario (Bruno Gagliasso, Mujeres Ambiciosas'). Dos amigos que se acercan debido a la complicidad entre sus familias. Cuando Alicia decide irse a estudiar a Jap n, Mario se da cuenta de sus verdaderos sentimientos por la amiga e intentar de todo para conquistarla. Sin embargo, la relaci n entre ambos se pone a prueba cuando Alicia se involucra con el manipulador Cesar (Rafael Cardoso, Imperio).
El p blico de DISCOP Dubai tambi n tendr la oportunidad de conocer la serie Justicia', que conquist al p blico durante su exhibici n en Brasil: lleg a diario a aproximadamente 41 millones de personas (que asistieron al menos 1 minuto de la serie por d a) y tuvo un alcance total estimado de 134 millones de espectadores (n mero de personas distintas que asistieron a por lo menos 1 minuto de los episodios, durante la duraci n de exhibici n de toda la serie) (Fuente: Ibope).
En la serie, cuatro personas de diferentes or genes y pasados son arrestadas en una misma noche y, siete a os despu s, son liberadas y deben recomenzar sus vidas. Hacia adelante y hacia atr s en el tiempo, la narrativa trae cuatro historias independientes e interconectadas y presenta desde distintos puntos de vista a situaciones que llevan a los personajes a acciones extremas y que inducen al espectador a preguntarse sobre lo que es justo y aceptable en esas situaciones.
Con 16 episodios y una historia intensa, el modo en el que Justicia' se transmiti rompi con el molde de la programaci n tradicional. Se dedic un d a de la semana a cada uno de los cuatro protagonistas. Escrita por Manuela Dias ( Relaciones Peligrosas') y con la direcci n art stica de Jos Luiz Villamarim ( Avenida Brasil'), Justicia' cont con una acci n digital in dita: sus primeros cuatro episodios estuvieron disponibles en Globo Play, la plataforma VOD de Globo, antes de su estreno en la TV abierta. Con una excelente adhesi n del p blico, la estrategia se mantuvo durante toda la transmisi n de la serie al disponer los episodios en forma previa a los suscriptores de Globo Play. De esta manera, Justicia' lleg a m s de 3 millones de usuarios diferentes y a m s de 25 millones de espectadores en l nea.
Vea aqu el tr iler de Sombras del Ayer'
Vea aqu el tr iler de Sol Naciente.
Vea aqu el tr iler de Justicia'
Durante la Discop Dubai, Globo estar en la mesa 15.
Rodrigo Vilela (rodrigo.vilela@tvglobo.com.br) es el ejecutivo de ventas representante de Globo en el evento.
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El grupo medi tico brasile o presentar la serie Justicia' y las telenovelas Sombras del Ayer' y Sol Naciente' (Working Title)
