
Legends Behind the Lens: Peter Larsson Through wireless cameras and microphones, the Aussie has been blowing sports television viewers minds for decades By Brandon Costa, Director of Digital
Thursday, June 4, 2020 - 12:00 pm
Print This Story | Subscribe
Story Highlights
The story of American sports television is engrained in the history of this nation, rising on the achievements of countless incredible men and women who never once appeared on our screens. During this pause in live sports, SVG is proud to present a celebration of this great industry. Legends Behind the Lens is a look at how we got here seen through the people who willed it to be. Each weekday, we will share with you the story of a person whose impact on the sports-television industry is indelible.
Legends Behind the Lens is presented in association with the Sports Broadcasting Hall of Fame and the SVG Sports Broadcasting Fund. In these trying times - with so many video-production professionals out of work - we hope that you will consider (if you are able) donating to the Sports Broadcasting Fund. Do so by visiting sportsbroadcastfund.org.
___________________________
By Jason Dachman
Today, sports-TV viewers are accustomed to sitting in the driver's seat with Jimmy Johnson as his No. 48 car tears around Daytona Motor Speedway at 200+ mph. Or peering over Tiger Woods's shoulder as he crouches to read his final putt on the 18th green at Augusta National. Or sailing aboard Oracle Team USA's yacht as it slices through the waves at the America's Cup in pursuit of the Auld Mug.
Without the efforts of Peter Larsson, however, these mind-blowing perspectives would never have been available to viewers at home. The co-founder of Broadcast Sports Inc. (BSI) and the wireless-camera and -audio systems he has helped create over the past four decades have brought sports fans inside the action in ways never thought possible.
To be able to create equipment and technology that actually change the way we watch a sport is very rare. And Peter Larsson [has accomplished that] in two sports in particular: NASCAR and golf, says Sports Broadcasting Hall of Fame Chairman and 2014 inductee Ken Aagaard, who has deployed BSI systems on countless CBS Sports productions. Whether it's from a camera inside the car or a handheld right behind the golfer, Peter Larsson has [pioneered] those technologies.
The Early Days Down Under: Creating the Racecam
The Sydney native earned his bachelor's degree in electrical engineering at the University of New South Wales. To fulfill the three months of industrial experience required to complete his degree, he landed a job at Australian broadcaster Channel Seven and then was hired on full-time as an ENG engineer upon graduating.
By the late 1970s, Larsson had begun working with fellow Channel Seven engineers John Porter and Dave Curtis to develop wireless microwave camera systems to assist in the broadcaster's coverage of the Sydney-to-Hobart yacht race. The trio quickly realized that the RF system could be applied to auto-racing coverage and, in 1979, deployed the first-ever on-board Racecam on Peter Williamson's car at the Bathurst 1000 in New South Wales. Though capturing an in-car perspective never seen before, the system weighed more than 70 lb. and offered only a locked-off shot. Over the next two years, Seven's Racecam would decrease in size and add full pan-tilt-zoom capability.
Larsson, Porter, and Curtis's big break came in fall 1980, when a CBS production executive on location Down Under covering the Miss World Bodybuilding Championship stumbled on Seven's broadcast of the Hardie-Ferodo 500. Spotting the onboard camera system, he immediately saw it as a perfect tool for the Tiffany Network, which had presented the industry's first flag-to-flag coverage of the Daytona 500 a year earlier and was looking to expand its tools for live NASCAR coverage.
We were very lucky at CBS, says longtime CBS Sports director Bob Fishman. Racing coverage was never the same after that. When you think of Peter Larsson, you think of a brilliant innovator, an engineer who helped design a camera system that changed auto-racing coverage by putting the viewer in the driver's seat during a race - a place where viewers would like to be and few other sports have achieved.
A NASCAR Star Is Born: CBS Discovers Its On-Board Camera
A year later, Larsson, Porter, and Curtis found themselves at the 1981 Daytona 500, deploying their on-board cameras inside the car of Richard Childress and Terry Labonte for CBS Sports' live coverage. The in-car camera became a sensation two years later, treating viewers to a driver's-seat perspective of Cale Yarborough's winning race at the 1983 Daytona 500.
Peter had the passion and vision to develop and implement a technology that took a sport from minor-league status to major-league status, says veteran Fox Sports director Artie Kempner. I don't believe NASCAR would have attained the same level of prominence in American sports without the in-car camera. It took the viewer into the driver's seat and created those wow moments that have been memorable for almost 40 years. And Peter's passion and vision were behind that from the beginning.
Peter isn't a toy guy. It's never about him or his ideas; it's always about the sport, the fan, and the show. He has always been a collaborative creator. Artie Kempner, Fox Sports director
Today, NASCAR coverage would be almost unrecognizable without on-board cameras. Nearly four decades after their debut, three or more on-board cameras (usually driver, roof, and bumper) are typically deployed on four to six cars for an average Monster Energy NASCAR Cup and Xfinity race; even more are deployed on high-profile races.
Peter deserves to be in the Hall of Fa
North America Stories
22/10/2026
IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...
22/10/2026
Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
LA JOLLA, CA-Scripps Research today announced that Ron Burkle, founder and managing partner of The Yucaipa Companies, has been named chair of its Board of Direc...
22/10/2026
Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderb...
22/10/2026
Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio
Brie Clayton October 21, 2026
0 Comments
Now customers can upgrade to the power...
22/10/2026
Lock in and load out this GFN Thursday. Call of Duty: Modern Warfare 4 arrives o...
21/10/2026
The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...
21/10/2026
University of Washington Intercollegiate Athletics has brought its new Sundodger...
21/10/2026
The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...
21/10/2026
The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...
21/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/10/2026
Clear-Com is debuting the Mentrix panel at NAB Show New York (Booth 739) today. Combining physical controls with a touchscreen interface, Mentrix is designed ...
21/10/2026
Amagi, the media industry cloud company, today announced a strategic partnership with Sistemas de Video Comunicaci n S.A. (SVC) to expand access to its cloud-ba...
21/10/2026
Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual V...
21/10/2026
Mayday Parade Music Video Shot with Blackmagic PYXIS 12K
Brie Clayton October 20, 2026
0 Comments
Multi scale sensor allows DP to capture 12K, 8K and ...
21/10/2026
USS Defiant Pulse Phasers in After Effects - No Plugins!
Graham Quince October 20, 2026
0 Comments
I love the USS Defiant from Star Trek: Deep Space N...
21/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/10/2026
Governments need modern solutions to serve the public while keeping sensitive information under their control.
Open models provide a path forward, letting gove...
21/10/2026
Weather forecasts shape more than daily plans; timely weather information is cru...
21/10/2026
European retailers are using open models and physical intelligence across use cases - from a commerce platform cutting inference costs by 90% to to a fulfillmen...
21/10/2026
Companies around the world are building on the NVIDIA DSX AI Factory Platform to plan, simulate and run the grid and the AI factory as one system, from the subs...
21/10/2026
To help developers rapidly build world models, which help physical AI systems understand and simulate the real world, NVIDIA has expanded the Cosmos platform wi...
21/10/2026
At GTC Berlin, banks, payment companies and financial data providers are showing...
21/10/2026
NVIDIA builds tools to enable safe agents across the stack. The NVIDIA OpenShell...
21/10/2026
NVIDIA cuDSS, launched today in general availability, is an NVIDIA CUDA-X librar...
21/10/2026
To increase productivity, accelerate innovation and create new opportunities for...
21/10/2026
Demand from AI-natives is pulling the European AI cloud ecosystem forward faster...
21/10/2026
General availability of the instances is coming next month, with planned expansi...
21/10/2026
At GTC Berlin, NVIDIA is showcasing its full lineup of local AI hardware. RTX Spark, which launched last week, powers personal agents on Windows PCs; DGX Spark ...
20/10/2026
Sony's Beyond Sports technology will power real-time animation of the game, ...
20/10/2026
The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...
20/10/2026
Testing what works is an important part of developing successful fan engagement....
20/10/2026
One fan in The Nordecke will wear the device via headset on Wednesday night
Spo...
20/10/2026
Regular-season game coverage will continue to be a mix of REMI and onsite produc...
20/10/2026
Grass Valley has added Bridge Technologies to the company's Media eXchange Layer (MXL) initiative, demonstrating how this has supported the containerization...
20/10/2026
Gravity Media has rapidly deployed complete IP-based broadcast infrastructure fo...
20/10/2026
Ateme has announced a strategic partnership with Viamedia, the ad tech company b...
20/10/2026
As concerts and other live performances reach audiences through global streaming...
20/10/2026
Media Links' Xscend platform and MDP3020 IP media gateways supported live broadcast contribution for the All-Asia Games, that recently took place in Japan.
...
20/10/2026
For Major League Soccer creative teams, 2027 is going to be unlike any year they...
20/10/2026
The National Hockey League (NHL) has given a first look at its planned transform...
20/10/2026
FloSports and the National Lacrosse League (NLL) have entered into a multiyear m...
20/10/2026
The Advanced Media Workflow Association (AMWA) has received a 2026 Technology & ...