
If you want to ride the next big wave in AI, grab a transformer.
They're not the shape-shifting toy robots on TV or the trash-can-sized tubs on telephone poles.
So, What's a Transformer Model? A transformer model is a neural network that learns context and thus meaning by tracking relationships in sequential data like the words in this sentence.
Transformer models apply an evolving set of mathematical techniques, called attention or self-attention, to detect subtle ways even distant data elements in a series influence and depend on each other.
First described in a 2017 paper from Google, transformers are among the newest and one of the most powerful classes of models invented to date. They're driving a wave of advances in machine learning some have dubbed transformer AI.
Stanford researchers called transformers foundation models in an August 2021 paper because they see them driving a paradigm shift in AI. The sheer scale and scope of foundation models over the last few years have stretched our imagination of what is possible, they wrote.
What Can Transformer Models Do? Transformers are translating text and speech in near real-time, opening meetings and classrooms to diverse and hearing-impaired attendees.
They're helping researchers understand the chains of genes in DNA and amino acids in proteins in ways that can speed drug design.
Transformers, sometimes called foundation models, are already being used with many data sources for a host of applications. Transformers can detect trends and anomalies to prevent fraud, streamline manufacturing, make online recommendations or improve healthcare.
People use transformers every time they search on Google or Microsoft Bing.
The Virtuous Cycle of Transformer AI Any application using sequential text, image or video data is a candidate for transformer models.
That enables these models to ride a virtuous cycle in transformer AI. Created with large datasets, transformers make accurate predictions that drive their wider use, generating more data that can be used to create even better models.
Stanford researchers say transformers mark the next stage of AI's development, what some call the era of transformer AI. Transformers made self-supervised learning possible, and AI jumped to warp speed, said NVIDIA founder and CEO Jensen Huang in his keynote address this week at GTC.
Transformers Replace CNNs, RNNs Transformers are in many cases replacing convolutional and recurrent neural networks (CNNs and RNNs), the most popular types of deep learning models just five years ago.
Indeed, 70 percent of arXiv papers on AI posted in the last two years mention transformers. That's a radical shift from a 2017 IEEE study that reported RNNs and CNNs were the most popular models for pattern recognition.
No Labels, More Performance Before transformers arrived, users had to train neural networks with large, labeled datasets that were costly and time-consuming to produce. By finding patterns between elements mathematically, transformers eliminate that need, making available the trillions of images and petabytes of text data on the web and in corporate databases.
In addition, the math that transformers use lends itself to parallel processing, so these models can run fast.
Transformers now dominate popular performance leaderboards like SuperGLUE, a benchmark developed in 2019 for language-processing systems.
How Transformers Pay Attention Like most neural networks, transformer models are basically large encoder/decoder blocks that process data.
Small but strategic additions to these blocks (shown in the diagram below) make transformers uniquely powerful.
A look under the hood from a presentation by Aidan Gomez, one of eight co-authors of the 2017 paper that defined transformers. Transformers use positional encoders to tag data elements coming in and out of the network. Attention units follow these tags, calculating a kind of algebraic map of how each element relates to the others.
Attention queries are typically executed in parallel by calculating a matrix of equations in what's called multi-headed attention.
With these tools, computers can see the same patterns humans see.
Self-Attention Finds Meaning For example, in the sentence:
She poured water from the pitcher to the cup until it was full.
We know it refers to the cup, while in the sentence:
She poured water from the pitcher to the cup until it was empty.
We know it refers to the pitcher.
Meaning is a result of relationships between things, and self-attention is a general way of learning relationships, said Ashish Vaswani, a former senior staff research scientist at Google Brain who led work on the seminal 2017 paper.
Machine translation was a good vehicle to validate self-attention because you needed short- and long-distance relationships among words, said Vaswani.
Now we see self-attention is a powerful, flexible tool for learning, he added.
How Transformers Got Their Name Attention is so key to transformers the Google researchers almost used the term as the name for their 2017 model. Almost.
Attention Net didn't sound very exciting, said Vaswani, who started working with neural nets in 2011.
.Jakob Uszkoreit, a senior software engineer on the team, came up with the name Transformer.
I argued we were transforming representations, but that was just playing semantics, Vaswani said.
The Birth of Transformers In the paper for the 2017 NeurIPS conference, the Google team described their transformer and the accuracy records it set for machine translation.
Thanks to a basket of techniques, they trained their model in just 3.5 days on eight NVIDIA GPUs, a small fraction of the time and cost of training prior models. They trained it on datasets with up to a billion pairs of words.
It was an intense three-month sprint to the paper submissio
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes
Fourteen years ago, Am...
19/03/2026
Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...
19/03/2026
For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths
In the live-sports-video industry, the future...
19/03/2026
Grass Valley has expanded its long-term partnership with University of Pittsburg...
19/03/2026
Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras.
The ATV-SG1...
19/03/2026
Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...
19/03/2026
DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...
19/03/2026
IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...
19/03/2026
Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team.
G rner-Meeus holds a Dipl-Ing. ...
19/03/2026
Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...
19/03/2026
FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026.
Under the agreement, FIFA's Media Partners will be able to publis...
19/03/2026
New features across mobile, connected devices, and automotive platforms undersco...
19/03/2026
PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...
19/03/2026
Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...
19/03/2026
Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...
19/03/2026
Matrox Video has been awarded a three-year framework agreement to supply its Con...
19/03/2026
CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...
19/03/2026
A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court
March Madness is a tournament in which ...
19/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
19/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
19/03/2026
New generative AI plug-in due in May 2026
Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...
19/03/2026
Nick Williams updates users on insolvency process
Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...
19/03/2026
Iconic Swedish mic manufacturer back in action
Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...
19/03/2026
Acclaimed saturation unit goes virtual
Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...
19/03/2026
The discontinuation of loss-making business activities as part of the restructur...
19/03/2026
Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand
19 March, 2026
Media releases
From one of the writer/producers of Succession...
19/03/2026
SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...
19/03/2026
Clarification from SBS regarding Western Sydney expansion
19 March, 2026
Media releases
From an SBS spokesperson:
SBS wishes to clarify some media coverag...
19/03/2026
Test & measurement innovator, Leader Electronics of Europe, is pleased to announce the appointment of Rob Stanley as Regional Sales Manager - UK & Northern Euro...
19/03/2026
The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company will combine the two complementary...
19/03/2026
Budapest, Hungary, March 2026 - Demand for traditional matrix switching remains strong across live events, rental and staging markets. With a reputation for rel...
19/03/2026
DPA Microphones adds to its CORE microphone selection with the 4097 CORE Micro Shotgun, which delivers a new level of clarity, headroom and sonic transparency...
19/03/2026
Starfish Technologies will present the latest releases of its TS Splicer (Win) and TS Splicer (K8) at NAB Show 2026, together with a new Monitoring Dashboard de...
19/03/2026
Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVis...
19/03/2026
Harmonic (NASDAQ: HLIT) today announced significant enhancements to its XOS Advanced Media Processor that lower the cost of broadcast distribution while enablin...
19/03/2026
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...
19/03/2026
Magewell a developer of innovative, high-performance video I/O and IP workflow solutions will be at the 2026 NAB Show on booth C6113. In addition to several...
19/03/2026
Triveni Digital, a trusted leader in ATSC 1.0 and ATSC 3.0 service delivery, data broadcasting and quality assurance solutions, today announced it will showcase...
19/03/2026
2026 NAB Show Exhibitor Preview
April 19 22
Las Vegas
Booth N.1328
Summary:
At the 2026 NAB Show in Las Vegas, Imagine Communications will showcase the lat...
19/03/2026
Broadcast playout leader highlights innovation and industry collaboration
Pebble, the leading automation, content management and integrated channel specialist...
19/03/2026
Tuxera, a leading provider of quality-assured file systems and networking technologies, is highlighting remarkable advances in performance at NAB Show (booth N1...
19/03/2026
Intinor will showcase several new developments to the Direkt platform at NAB 2026, including enhanced SRT monitoring, expanded HDR transport capabilities and su...
19/03/2026
Broadcasters are rebuilding live operations workflows around IP delivery as satellite and dedicated fibre distribution decline, according to new research from C...
19/03/2026
Berklee Popular Music Institute's 24th Showcase Channels '80s Prom Nosta...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...