FRIENDS POP-UP EXPERIENCE OPENING IN NEW YORK CITY IN CELEBRATION OF THE SERIES' 25TH ANNIVERSARY

July 29, 2019

Burbank, CA - We are no longer on a break, Friends fans! The One with the Pop-Up is here! It's been 25 years since the first time we met Ross, Rachel, Joey, Monica, Chandler and Phoebe, so set your calendar back to 1994 and revisit some of the series' most iconic moments with an immersive pop-up experience brought to you by Superfly, Warner Bros. Consumer Products and Warner Bros. Television Group. Tickets will go on sale Friday, August 2, exclusively at www.friends25popup.com.

The nostalgia-packed space offers fans the opportunity to explore the show and capture photos with set re-creations, props, and costumes that have defined 25 years of everyone's favorite Friends. Stick a turkey on your head, peek through Rachel and Monica's purple door, relax on Chandler and Joey's recliner after playing some foosball, or help Ross with the infamous sofa pivot. Learn Monica's top tidying tips with Method Home Products and surround yourself with Phoebe's favorite things before heading to the re-created Central Perk for a pic on the legendary orange couch. Could this BE any more exciting?

It's been nearly 25 years since Friends' premiered, but the fascination and universal appeal of the hit TV series lives on with fans of all ages, said Peter van Roden, Senior Vice President, Global Themed Entertainment, Warner Bros. Consumer Products. As we celebrate the show's milestone anniversary, we are excited to bring the Friends' experience to life for our fans in a way that pays homage to the remarkable cast of characters, iconic sets and instantly quotable moments. Superfly is equally thrilled about the partnership. We're excited to celebrate 25 years of fandom with the show's biggest immersive experience to date, said Jonathan Mayers, co-founder, Superfly. The Friends' New York City Pop-Up captures the series most memorable moments with the characters, memorabilia, set re-creations and exclusive merchandise.

The month-long pop-up, which also includes a Friends retail store, opens September 7 and runs through October 6. The first day of the public opening, September 7, is dedicated exclusively to AT&T customers who have a chance to get complimentary tickets through the AT&T THANKS appreciation program. Eligible AT&T customers in NYC can download the AT&T THANKS app1 today to learn more about how to access these complimentary tickets.2

Located in the heart of Manhattan's SoHo district, the ticketholder entrance will be at 76 Mercer St. (between Spring & Broome), and the retail store entrance will be at 503 Broadway. The pop-up experience will be open SEVEN days a week, from 10 a.m. to 10 p.m. Patrons can reserve a time slot to visit the pop-up with a ticket purchase priced at $29.50.

For more information, visit Friends25Popup.com. #Friends25

Friends and all related characters and elements & Warner Bros. Entertainment Inc.

1 AT&T THANKS App: Eligible AT&T wireless, TV, internet customers, and AT&T employees who have qualifying AT&T services. Data/messaging rates may apply for app download and usage. Req's compatible device with iOS 10 and higher or AndroidTM 5.0 and higher.

2 Complimentary tickets available while supplies last.

About Superfly

Superfly is on a mission to shape how the world plays and connects through shared experience. Founded in 1996, Superfly's expertise is bringing people together at the intersection of culture and commerce through iconic live experiences like Bonnaroo Music & Arts Festival, Outside Lands, Clusterfest, and The Seinfeld Experience as well as for some of the most recognized brands in the world. Superfly's creative and strategic offering helps brands like Citi, Intel and Google establish and raise their profile and navigate the cultural marketing landscape through programming, design, digital, social and experiential platforms. Superfly is headquartered in New York, with offices in Chicago and San Francisco. Learn more at http://superf.ly/, and follow on Twitter @Superfly, Facebook www.facebook.com/superfly and Instagram @superflypresents.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home d cor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes and Hanna-Barbera. The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

About Friends

Celebrating its 25th anniversary since its debut in 1994, Friends remains one of television's most beloved series. One of the highest-rated shows on television in its original network run, the series still remains a perennial go-to in syndication and on streaming services, where it continues to be a smash hit worldwide. A favorite among critics and fans alike throughout its 10-season run, Friends not only won the Emmy for Outstanding Comedy series, but also garnered Emmy Awards for series stars Jennifer Aniston and Lisa Kudrow. From Warner Bros. Television, Friends follows the lives and loves of a close-knit group of friends living in New York City: siblings Ross (David Schwimmer) and Monica Geller (Courteney Cox), along with friends Chandler Bing (Matthew Perry), Phoebe Buffay (Lisa Kudrow), Joey Tribbiani (Matt LeBlanc) and Rachel Green (Jennife

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