ArsenalFX executes Flame clean up and compositing on Samsung ad

--

ArsenalFX executes Flame clean up and compositing on Samsung ad --

Thu, 26 Mar 2015 13:05

--

ArsenalFX, a visual effects, motion graphics and design studio specialising in global commercial media and entertainment services, has completed work on a new Samsung spot through client McKinney of North Carolina.

ArsenalFX provided Flame clean up and compositing for a new 30 second Samsung spot, entitled Jewels . In the ad, viewers see a montage of new Samsung phones - silver, black and gold - as they swirl against a background of sparkling, jewel-like light reflections. The phones are seen from a variety of angles as they gently revolve thru prism-like glitter.

Ashley Hydrick, ArsenalFX executive producer, said, This spot was shot practically with light reflections in camera using prisms and jewel tones. The trick with this project for us was to do clean-up and compositing around the light flares, replacing them to still look and feel realistic. Also the end tag (which looks like CG) was actually stitched together in Flame using previous shots of the phones resized and composited together in one shot.

View the Samsung Jewels spot

Production credits:

Agency: McKinney

AD: Alex Nassour

Agency Producer: Naomi Newman

Director: Mikon van Gastel

Production Co: White Label

Editors: Katz / Tessa Davis (Cosmo Street Editorial)

VFX : ArsenalFX

VFX Producer: Shannon Sweeney

Related Articles

Samsung curved monitor now available in SASamsung Electronics South Africa has announced the local availability of its latest advanced curved monitor, the SE790C...

Read more...

New Samsung curved monitors feature at CESSamsung Electronics exhibited new and expanded display products at the 2015 International Consumer Electronics Show...

Read more...

NextVR developing mobile virtual reality content platformUS based virtual reality technology company NextVR has partnered with Samsung and Oculus to provide consumers with 360-degree video content...

Read more...

Samsung adds SuperSport app to Smart HubSamsung Electronics South Africa has announced that it will be adding the SuperSport app to its Smart Hub solution on Samsung Smart TVs...

Read more...

Samsung SA supplies solar powered internet school to local communitySamsung Electronics SA has donated a Solar Powered Internet School to Hans Kekana Secondary School in Hammanskraal...

Read more...



-- --

-- --

-- Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

LINK:	http://www.screenafrica.com/page/news/animation/1650647-ArsenalFX-exec...
	See more stories from screenafrica

Most recent headlines