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FOX One Set to Deliver World Cup in 4K; Personalization via AI Drives Experience

10/06/2026

FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform of the FIFA World Cup 2026. These features will roll out on FOX One in lead-up to the tournament with the full experience available by the first match on June 11, 2026.

Topping the list? FOX One will stream every match in 4K.

The World Cup is more than a series of matches. Every game adds pressure, raises the stakes and becomes part of a larger, unfolding story, says Pete Distad, CEO of FOX Direct to Consumer. With FOX One, we're extending the action and intensity beyond the broadcast, deepening engagement and connecting fans to the tournament before, during and after every match. Together, we're ensuring the World Cup isn't just seen, but truly lived and remembered.

Pete Distad, CEO of FOX Direct to ConsumeerPersonalization is also at the forefront and FOX One is built so every fan can step into the FIFA World Cup 2026 through their own lens, without losing the shared experience that brings everyone together. Feature highlights debuting on the platform include

MULTIVIEW 2.0: FOX One is built for live events where moments may overlap, stories break on different streams, and attention needs to move without losing context. With a personalized multi-view experience, fans can build their own command center- combining simultaneous matches, alternate angles, commentary feed and real-time data-so they control what matters most without missing a moment.

AI-POWERED PERSONALIZATION: Using newly developed, in-house personalization capabilities, leveraging the latest innovations in AI, we are able to provide users with exactly the right content at exactly the right moment throughout the experience.

IN-STREAM STATS & INSIGHTS: When a critical moment happens, a squeeze back view reveals additional context only when fans choose to open it, keeping the match front and center while insights live alongside the action.

KEY PLAYS REWIND: No fan wants to miss a moment, but in a long tournament, falling behind happens. FOX One makes it easy to catch up on what matters most, from key plays and turning points to what they mean going forward.

MOMENTUM & SCOREBOARD: FOX One keeps viewers connected based on how and when they want to hear from us. This means offering users the opportunity to customize and personalize notifications as well as supporting Live Activities on iOS so fans can track games with a glance.

ASK FOX: During the tournament, fans will have questions, What does this mean? What happens next? What did I miss? AskFOX will meet that curiosity in the moment, offering clear, contextual answers with both written and video content. Dynamically surfaced recaps and previews will bring together storylines and highlights tailored to each fan's favorite teams, making it easy to catch up, dive deeper and stay connected across every screen.

TOURNAMENT ONBOARDING: From the very first interaction, FOX One makes entry effortless so fans spend less time searching and more time connected to what matters.

YAHOO FANTASY GAMES: FOX One connects with platforms fans already use, keeping the match central while extending engagement beyond the screen. Join the World Cup fan community in predicting the winner with the Daily Draw and Pick'em games.

FOX One IN THE AIR Fans in transit don't have to miss a minute of World Cup action either. FOX One is also now available to AAdvantage Members on American Airlines, the official U.S. airline partner of the FIFA World Cup 2026TM and for Delta Skymiles members through Delta Sync on all U.S. domestic flights.
LINK: https://www.sportsvideo.org/2026/06/10/fox-one-set-to-deliver-world-cu...
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