On June 9, 2022, nearly 3,000 Nielsen employees across 43 countries volunteered at over 500 events and individual activities to celebrate our 10th annual Nielsen Global Impact Day (NGID). Nielsen volunteers collectively logged almost 13,800 volunteer hours during NGID 2022-4,000 more hours than last year!
NGID is our annual day of service, where employees step away from work and step into their local communities to volunteer and give back. Nielsen encourages all associates to participate in NGID and other volunteer events throughout the year using their 24 hours of annual volunteer time. This global initiative is the annual call to action for Cares, one of Nielsen's 14 Business Resource Groups (BRGs), which is focused on driving social action through volunteering.
This year marks the first time since 2019 that Nielsen volunteers were able to safely gather for many in-person volunteering events around the world for Nielsen Global Impact Day. Dozens of NGID planning leaders mobilized their peers to plan and sign up for activities throughout the day, in addition to numerous virtual and remote opportunities.
To physically be present and contribute in whatever little way we could to our communities was a beautiful feeling, said Deepanjan Nag, Director for Audience Measurement and Cares Regional Leader for Asia & the Pacific at Nielsen. This NGID saw large participation across cities in Asia-Pacific, with volunteers participating in a variety of community services, like planting tree saplings and visiting old age homes, among others.
Nielsen volunteers served meals, packaged and distributed food for communities in need around the world, cleaned up parks, beaches and playgrounds, brought donations to nonprofits that support Ukrainians who have evacuated, sorted clothes and toys, knit baby clothes for a hospital, wrote letters to the elderly, and so much more.
Since joining Nielsen in 2015, NGID has been my favorite Nielsen tradition. As a remote' employee, I am always beyond excited to meet in person and in some cases, meet for the first time, some of my local team members, said Christina Cervera, Training Manager and Cares Regional Leader for North America at Nielsen. Giving back to our communities as a team has been fun, engaging and a truly rewarding experience. I'm proud to work for a company that supports its employees in giving back to our communities.
Recognizing the unique expertise that Nielsen people have to offer, and as part of our company-wide commitment to advance representation in media and technology, we organized several skills-based events. Volunteers reviewed and offered feedback on media kits, sales presentations and marketing materials of diverse-owned companies as part of our Diverse-Owned Media Equity initiative. Nielsen also teamed up with Common Impact to host our second NGID Pitch Competition. Twenty-nine Nielsen volunteers worked in teams to propose solutions to organizational challenges faced by two nonprofits advancing media equity and media literacy-Public Narrative and PLUS ME Project.
The energy and engagement on June 9 were incredible, said Andrea Bertels, Vice President of Corporate Citizenship at Nielsen. The fact that volunteers contributed 4,000 more hours than NGID last year is a testament to the commitment and engagements of all the volunteers who brought our tenth annual day of service to life. I'm excited to enable our leaders to continue their momentum and dedication to community engagement throughout the year.
As Nielsen works to power a better media future for all people, NGID remains an important example of how we are living our growth culture. That's why we've committed to our ESG goals to increase employee participation in community-oriented programs to 30% by 2024, and contribute $30 million in pro bono data, public reports and other support to organizations and efforts powering that future. Working side by side with communities in need, and each other, we hope to continue to develop a more inclusive and connected world through NGID and throughout the year.
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On June 9, 2022, nearly 3,000 Nielsen employees across 43 countries volunteered at over 500 events and individual activities to celebrate our 10th annual Nielsen Global Impact Day (NGID). Nielsen volunteers collectively logged almost 13,800 volunteer hours during NGID 2022-4,000 more hours than last year! 
