Al Jazeera Media Network announces the launch of AJ , a connected, global news community. With socially shareable content, AJ will highlight human struggles and achievements while providing context on the world's biggest stories.
AJ gives Al Jazeera the flexibility to innovate and grow and adjust in an era of rapid change in the news industry, said Dr. Yaser Bishr, Al Jazeera Media Network's Executive Director of Strategy and Development. AJ is topical, direct and tonally relevant to a younger audience that relies heavily on mobile consumption and their social streams.
AJ is available as a free iOS and Android app that conveys content via cards and stacks, making the delivery and consumption of news fast, dynamic and simple.
These cards include:
Video: Bite-size, shareable and engaging. Video cards aim to empower you with relevant information that contextualizes the world around you.
Debate: Who doesn't love a good debate? We know most issues have different viewpoints. These cards will allow you to vote on a certain issue, take a stand and advocate your position within the community.
Conversation: Tired of trolls? This is the space to dive deeper into issues. We know we don't have all of the answers (even though we'd like to think we do). A conversation card connects you with a global community to engage and learn from each other.
Quiz: Think you know everything? Take a quiz and test your knowledge. Quiz cards introduce a new and fun way to explore stories.
Art: Who doesn't love sharing a good quote or compelling story? The art card is designed to highlight key points around issues. They're designed for you to share on social streams.
Resource: Let us Google that for you. We know people spend more time searching for additional information on stories. This card will make your life a bit easier with links to relevant stories, articles and bits of information.
Two South Africans have played key roles in the creation of the app.
Riyaad Minty, AJ 's lead of engagement, has been dreaming of launching a digital-only channel for Al Jazeera since he joined the network in 2006. As the team like to say, AJ is his baby, and he has been incubating and building the project since mapping it out on a whiteboard with his New Media colleagues back in December 2012.
Imran Garda, a former anchor of Newshour, Inside Story and The Stream, is the senior presenter and producer. Hes just published his first novel, The Thunder That Roars.
With more than eight million views, AJ content will continue to be available via its dedicated YouTube channel and on Facebook, Twitter and Instagram.
Storytelling in the 21st century has become a one-way medium compared to what it was: an engaging experience. AJ encourages millennials to engage in conversations, build communities and challenge the status quo, added Dr. Bishr.
To download the app, visit http://www.ajplus.net.
About AJ
AJ is a global news community for the connected generation. We highlight human struggles and achievements, empower impassioned voices, and challenge the status quo. AJ is headquartered in San Francisco and will have production hubs across the globe in the near future. AJ is part of the Al Jazeera Media Network.
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Al Jazeera Media Network announces the launch of AJ , a connected, global news community. With socially shareable content, AJ will highlight human struggles and achievements while providing context on the world's biggest stories.
