
LaLiga and MEDIAPRO lauded in SPIA Asia sports industry awards for innovation in its audiovisual broadcasts posted: 21/01/2021
The SPIA conference and awards platform recognised the solution proposed by LaLiga and MEDIAPRO for broadcasting matches without fans by creating a virtual tribune and sound
LaLiga and MEDIAPRO have scooped up a SPIA award for their innovative audiovisual broadcasting of football matches. SPIA, the conference and awards platform of the Asian sports industry, held its sixth awards ceremony to distinguish the top actors in the fields of the sports business, tourism, technology, marketing and sponsorships, as well as picking Asias top team and sportsmen and women. This year, due to the circumstances caused by the COVID-19 pandemic, they created a special awards edition recognising the world of sports response to the situation. Two hundred and fifty experts voted for the winners in seven categories, including sports technology innovation of the year, an award won by LaLiga in conjunction with MEDIAPRO for the way in which they adapted their broadcasting technology to the matches. Its an honour for LaLigas work on innovation projects to receive recognition, as it is one of the pillars of our strategy, and even more so in such an important forum for our region, Ivan Codina, LaLigas director for South-East Asia assured with regard to the award.
In this edition, with an international scope as in previous years, in addition to technological innovation, the awards categories comprised the best marketing campaign, giving back to the community, volunteering service, sports education campaign, campaign through eSports and the public service hero.
COVID-19 forced matches to be played behind closed doors for public health reasons, and in response to this - in a pioneering move in the world of sport- LaLiga and MEDIAPRO resolved to create a virtual tribune and audio to simulate the presence of fans. When games started behind closed doors, at LaLiga we identified the need to continue broadcasting them in a way that reminded people of the broadcasts with crowds, so that viewers would feel they were as similar as possible, and we managed it, explains Melcior Soler, the director of LaLigas audiovisual department. To do so we created a virtual stand to remind them of the packed ones they used to see on TV and we used audio recorded in each stadium, taking care to make sure it matched the action. Implementing this type of technology was a real challenge for everyone, adds Soler. For scar Lago, Head of LaLiga Match Production at MEDIAPRO The implementation of the stands and virtual audio in record time has meant an unprecedented challenge for MEDIAPRO and LaLiga crews alike. An experience that has allowed audiences to forget they were watching a match being played in an empty stadium, helping fans to experience games with the same passion and atmosphere similar to the one they had before the pandemic.
Furthermore, due to the fans absence, new camera positions were found occupying the seats where the fans used to sit, improving the camera angles and offering novel shots that have never been seen before. LaLiga now also has more stadiums with aerial cameras - 12 in total - which provide a unique perspective of the game, along with the use of drones for other aerial shots, 360 replays in eight of its stadiums, together with other remarkable audiovisual innovations to produce a peerless televised spectacle.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
03/05/2026
Polysynth now features Mutable Instruments' macro oscillators
Melbourne Instruments have just released a free firmware update that brings the engine beh...
03/05/2026
Introducing the new Mistika Workflows Suite: transformative and cost-effective f...
03/05/2026
Introducing the new Mistake Workflows Suite: transformative and cost-effective f...
02/05/2026
(L-R) Dustin Hoffman and Leo Woodall appear in Tuner by Daniel Roher, an official selection of the 2026 Sundance Film Festival. (Photo courtesy of Sundance In...
02/05/2026
Versatile re-amping tool announced
Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Scripps Research immunologist Dennis Burton elected to American Academy of Arts and Sciences A leader in broadly neutralizing antibodies, Burton has helped driv...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
01/05/2026
BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...
01/05/2026
Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...
01/05/2026
HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...
01/05/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...
01/05/2026
Choice without compromise
The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...
01/05/2026
Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...
01/05/2026
Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences
Leading video software provider, Synamedia, today announced a coll...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
LONDON, APRIL 30, 2026 The Post Republic London's Re-recording Mixer and Dialogue Editor Dan Johnson has built a reputation for clean, emotionally resonan...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
01/05/2026
Berklee Partners with Santander US to Establish Global Opportunity Fund The $400,000 grant offers students access to experiential learning opportunities withi...
01/05/2026
Student Spotlight: Keziah Thomas The Indian composer, who was named the 2026 student commencement speaker for Berklee College of Music, talks about how shes p...
01/05/2026
Friday 1 May 2026
Hannah Waddingham and Ncuti Gatwa to host the series final tw...
01/05/2026
Friday 1 May 2026
Got plans? Cancel them. Sky Sports Big Weekend is coming
Sky Sports is preparing for a bumper weekend of live action, including Manchester ...
01/05/2026
Friday 1 May 2026
Sky Sports to broadcast all matches from World Sevens Football London edition
Sky Sports will be the exclusive UK broadcaster of the women...
01/05/2026
Back to All News
NIAJ Fest Gets Los Angeles In on the Joke With Free Pop-Up Events
Entertainment
01 May 2026
GlobalUnited States
Link copied to clipboard
...
01/05/2026
RT Sport awarded first pick free-to-air on Wednesday nights
Champions League and Super Cup finals
Highlights on Wednesday nights
RT today (Thursday 30 Apri...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...