SpotX Launches Audience Lock Feature to Protect Audience Data

16/06/2017

Market-leading solution to prevent loss of audience value for media owners

Denver, CO - June 16, 2017 - Video ad serving platform SpotX today introduced Audience Lock, a new solution that provides a secure environment to conduct data-driven transactions and allows buyers and sellers to maintain complete control of data ownership.

As both media owners and ad buyers activate more first- and third-party data to improve targeting, additional safeguards are required around data protection. Designed for broadcasters, TV networks, OTT platforms, telecommunications companies and other owners of high-value, unique data, Audience Lock allows targeting in a secure environment, helping media owners raise their overall yields, particularly in live or linear OTT content, while delivering higher ROIs for advertisers.

The product will also help media owners manage the strict data privacy requirements they must operate under - regulations that vary country to country. It can be applied across both traditional direct and programmatic direct (private and Curated Marketplaces) transactions.

Audience Lock is an extension of SpotX's commitment to enabling media owners to maximise the value of their inventory, Allen Klosowski, VP, Advanced Solutions Group at SpotX, explained.

Effective transactions at scale are sometimes held back by legitimate privacy concerns shared by all parties, Klosowski said. Audience Lock alleviates these concerns by matching user IDs and audience segments in a controlled environment, and ensures proprietary data is only available for the campaign at hand and can be configured to expire upon campaign completion.

With the ability to define boundaries around who can see what data, media owners are able to protect the value of their data and facilitate direct sales, without concerns of data leakage or limiting buyer access to inventory.

Audience Lock allows both buyers and sellers to activate data safely to fulfill their goals. For media owners, Audience Lock will allow them to activate their first-party data for an advertiser to target a campaign to reach viewers of specific shows, or that fit a specific profile.

For ad buyers, SpotX will enable a secure data escrow environment to allow buyers to bring their own audience data to media owners, with similar assurances that their data is protected. An example of this would be an auto manufacturer who wants to target customers who are near a lease termination date.

In both scenarios, SpotX will allow the media owner to apply their, or the advertiser's, audience data inside SpotX, agree to deal terms with the buyer, and send inventory to the buyer in a completely secure environment to their chosen DSP. This way media owners and buyers can use audience data to create unique deal opportunities to reach the right audience at the right time in a secure, double-blind environment.

Additionally, SpotX will give media owners complete control on when to apply additional data protection measures, depending on the terms of the deal.

SpotX's direct integration with media owners and DSPs enables verification and passing of audience information with every impression opportunity, uniquely positioning SpotX to solve data leakage issues. Audience Lock transactions are currently supported by Adobe Advertising Cloud, Amobee (formerly Turn), DataXu, MediaMath, The Trade Desk and other leading DSPs.

SpotX's various data partnerships also enable first- and third-party data from leading DMPs or proprietary data providers to be activated within SpotX's platform.

About SpotX

SpotX is a video ad serving platform providing media owners with monetisation tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetisation tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behaviour, manage access and pricing, and maximise revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, RTL Group, a leader across broadcast, content and digital, acquired a 65% stake in SpotX. For updates, follow SpotX on Twitter and LinkedIn.

LINK:	http://www.theiabm.org/news/member-news/blogart5022...
	See more stories from iabm

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026