comScore Releases March 0 U.S. Search Engine Rankings

comScore Releases March 2013 U.S. Search Engine RankingsRESTON, VA, April 12, 2013 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.1 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in March with 67.1 percent market share, followed by Microsoft Sites with 16.9 percent (up 0.2 percentage points) and Yahoo! Sites with 11.8 percent (up 0.2 percentage points). Ask Network accounted for 2.7 percent of explicit core searches (up 0.1 percentage point), followed by AOL, Inc. with 1.6 percent.

comScore Explicit Core Search Share Report*

March 2013 vs. February 2013

Total U.S. Home & Work Locations

Source: comScore qSearch

Core Search Entity Explicit Core Search Share (%)

Feb-13 Mar-13 Point Change

Total Explicit Core Search 100.0% 100.0% N/A

Google Sites 67.5% 67.1% -0.4

Microsoft Sites 16.7% 16.9% 0.2

Yahoo! Sites 11.6% 11.8% 0.2

Ask Network 2.6% 2.7% 0.1

AOL, Inc. 1.7% 1.6% -0.1

* Explicit Core Search excludes contextually driven searches that do not

reflect specific user intent to interact with the search results.

20.4 billion explicit core searches were conducted in March (up 11 percent), with Google Sites ranking first with 13.7 billion (up 11 percent). Microsoft Sites ranked second with 3.4 billion searches (up 13 percent), followed by Yahoo! Sites with 2.4 billion (up 14 percent), Ask Network with 540 million (up 14 percent) and AOL, Inc. with 321 million (up 5 percent).

comScore Explicit Core Search Query Report

March 2013 vs. February 2013

Total U.S. Home & Work Locations

Source: comScore qSearch

Core Search Entity Explicit Core Search Queries (MM)

Feb-13 Mar-13 Percent Change

Total Explicit Core Search 18,266 20,360 11%

Google Sites 12,327 13,658 11%

Microsoft Sites 3,048 3,431 13%

Yahoo! Sites 2,111 2,410 14%

Ask Network 475 540 14%

AOL, Inc. 305 321 5%

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In March, 69.2 percent of searches carried organic search results from Google, while 26.1 percent of searches were powered by Bing (up 0.2 percentage points).

LINK:	http://www.comscore.com/Insights/Press_Releases/2013/4/comScore_Releas...
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