ABC issues EDAA Trust Seal to Ve Interactive

11/08/2015

ABC issues EDAA Trust Seal to Ve Interactive

Today, Ve Interactive has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the important last step in the process for Third Parties committed to the self regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market.

Ve Interactive is a multi-award-winning technology company, serving over 10,000 e-commerce clients from 27 offices worldwide. Ve's platform provides data-driven display advertising, conversion enhancing technology and unique data insights in one integrated solution. It has fast become an essential component for any online business to acquire, engage and convert more customers through the delivery of real-time marketing communications at key points within the customer journey.

Jan Pitt, Executive Director of Client Services at ABC comments:

We are delighted to issue the EDAA Trust Seal to Ve Interactive having provided them with a robust and independent certification service. Through this certification, Ve Interactive have demonstrated both their expertise and commitment to working to industry agreed standards. Independent certification helps to raise standards across the industry and will provide Ve Interactive's clients greater confidence in their systems and processes.

ENDS

About Ve Interactive

Ve Interactive is a multi-award-winning technology company that offers a suite of apps across its VePlatform. These apps help online businesses successfully drive new traffic targeted traffic, reduce bounce rate, increase customer engagement and minimise website abandonment.

Tracking £billions of transaction daily, Ve's comprehensive data set provides unparalleled insights into customer activity, whilst driving each app to deliver highly-targeted content to customers based on their purchasing activity and profile.

Recipient of a Ruban d'Honneur in the 2014-15 European Business Awards, Winner of a Data Strategy Award 2014 for Real-Time Marketing and a Gold Medal in the International Business Stevie Awards 2014 for the companys VePlatform, Ve works across 18 languages and has 27 offices worldwide, within 43 territories.

It supports over 10,000 domestic and multi-national online businesses and retailers in the delivery of real-time marketing communications at key points within their customer journey.

About ABC

ABC inspires confidence in the market across the media world by delivering a valued stamp of trust'.

ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. It has two roles:

To bring the industry together to agree standards that define media measurement and determine best practice. To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.

ABC is governed by the industry, for the industry. ABC's board consists of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry's needs.

ABC was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC CEO, Jerry Wright, is president. Richard Foan, Group Executive Director of Communication & Innovation, ABC, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.

About EDAA

The European Interactive Digital Advertising Alliance (EDAA) is a non-profit organisation based in Brussels and is responsible for enacting key aspects of the self-regulatory initiative for Online Behavioural Advertising (OBA) across Europe. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the youronlinechoices.eu online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach. More information can be found at: www.edaa.eu

For EDAA media enquiries, please contact Dave Barron at:

This email address is being protected from spambots. You need JavaScript enabled to view it. -- or call 32 (0)2 213 4180

LINK:	https://www.abc.org.uk/newslink/112-stories/413-abc-issues-edaa-trust-...
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