TMD Introduces Adobe Premiere Pro CC Integration

Stand 2.C58 - TMD, a leading supplier of asset management and workflow solutions for broadcasters, content owners and audiovisual archives, has developed an interface between its Mediaflex asset management system and Adobe Premiere Pro CC. The result is seamless integration of editing and post production into broader, business-driven workflows.

Mediaflex incorporates powerful, user-defined workflow capabilities that allow broadcasters and production companies to define tasks in terms of outcomes, with Mediaflex controlling the underlying technology to achieve it. The new Mediaflex Gateway, which includes an HTML-5 based panel, allows Adobe Premiere Pro CC to be integrated into these workflows, with metadata passing in both directions.

Trailers, compliance edits and other post-production tasks can be defined in Mediaflex, with the gateway delivering the required material and the work order to Adobe Premiere Pro CC. Mediaflex also tracks the process, notifying appropriate people when it is complete or when there is content to review. It also collects other metadata that can subsequently be used for business analytics and costing.

Equally, in Adobe Premiere Pro CC, users can use the gateway to look into Mediaflex, searching and importing content, raising and modifying workflows, and interacting with other users, all within the Adobe user interface.

There is a huge wave of interest in Adobe Premiere Pro CC for broadcast post production tasks, because its open architecture makes it readily integrated, said Alex Sibilev, chief architect at TMD. The workflow capabilities we have already implemented in Mediaflex are more advanced than other simple asset management systems, so we can achieve a really powerful interaction that is easy to adopt for both Mediaflex users and Adobe Premiere Pro CC editors.

The result is a tightly integrated solution that meets everyone's expectations, Sibilev added. The two-way metadata exchange means decisions can be made during the workflow process rather than being set in stone at the beginning. It makes for highly productive working which, in turn, means more creativity, more content and better economics.

Adobe Premiere Pro CC, part of Adobe Creative Cloud , enables our customers to create amazing content, said Simon Williams, director of strategic relations at Adobe. Now broadcasters and production companies can further automate and manage their workflow thanks to this collaboration with TMD on the Mediaflex Gateway.

The new Mediaflex Gateway to Adobe, and the rest of the Mediaflex infrastructure, can be seen at IBC2014 (Amsterdam, 12 - 16 September) on stand number 2.C58.

About Creative Cloud

Adobe Premiere Pro CC, Adobes flagship professional non-linear video editing software, is included in Adobe Creative Cloud. Creative Cloud is a radical rethinking of the entire creative process where members can explore, create, publish and share their work across devices, the desktop and the Web. With Creative Cloud, your creative apps are always evolving. At IBC, Adobe is previewing the next wave of innovation coming to the Creative Cloud video apps, including Adobe Premiere Pro CC and Adobe After Effects CC. New advances include timesaving media and project management features, and a refined user interface with HiDPI support across all of the video desktop apps. With frequent feature releases, it's easy for Creative Cloud members to stay up to speed on industry developments and new hardware and formats, including new support for the GoPro CineForm intermediate codec and more. Learn more about new features coming to Adobe Creative Cloud at http://www.adobe.com/go/video, or visit Adobe at IBC Hall 7, Stand 7.G27.

About TMD

TMD is a global leader focused on designing and delivering media and content management solutions and associated services to the global media, broadcast and archive sectors. Headquartered in Aylesbury UK the company's Mediaflex software applications provide a platform for the management of both traditional physical media, such as film and video tape, as well as digital content. TMD's global reach includes office locations in the USA and Australia. For additional information on TMD products and services, please visit http://www.tmd.tv.

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