Versant To Acquire Full Swing for Approximately $530 Million

Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investors for approximately $530 million in cash, subject to customary purchase price adjustments. The transaction is expected to close in the second half of 2026. Following closing, Full Swing will operate within Versant's Digital Platforms and Ventures portfolio, with CEO Ryan Dotters reporting to Will McIntosh.

Full Swing produces golf simulation hardware and software, launch monitors, virtual greens, and performance data tools for at-home, commercial, and professional environments, with additional products in baseball and other sports.

Full Swing is exactly the kind of strategic platform that reflects how we are building Versant: investing in our core markets, extending the reach of our iconic brands and creating new ways to serve passionate audiences, says Mark Lazarus, CEO, Versant. Sports are becoming more interactive, more data-driven and more connected, and Full Swing allows us to build on that momentum. Starting from our strength in golf, we see an opportunity to scale a multi-sports technology platform for athletes, coaches, consumers, and fans.

Full Swing will add a powerful performance layer to Versant, bringing interactive products, precise data and immersive software to players wherever they engage, including at home, on the range, in venues or with coaches. We have long admired what Ryan and his leadership team have built at Full Swing and look forward to welcoming them to the Versant family as we work together to extend the platform's reach and impact across training, competition and entertainment, says Will McIntosh, President, Digital Platforms and Ventures, Versant.

This is an exciting next chapter for Full Swing. Joining Versant gives us the scale and distribution to bring our technology to even more golfers, athletes and fans, while staying focused on what we do best - building the most connected and immersive way to play and train. We're proud of what our team has built, and we look forward to growing it alongside Versant's portfolio of iconic brands, says Ryan Dotters, CEO, Full Swing.

Joining Versant's portfolio and resources, under Mark's vision for the future of sports and fan experiences, is exactly the kind of next chapter we set out for when we acquired Full Swing five years ago. Its data and technology are a perfect fit for the interactive, athlete-to-fan ecosystem Versant is building. This is truly a win for everyone, and we're thrilled for Ryan and the team, says George Pyne, Founder and CEO, Bruin Capital.

Gibson Dunn advised Versant. Moelis and Company advised Bruin; Kirkland and Ellis served as legal counsel to Bruin.

LINK:	https://www.sportsvideo.org/2026/07/06/versant-to-acquire-full-swing-f...
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