Blackmagic Design today announced that DaVinci Resolve Studio was used by Colorist Lauren Malis of Chicago-based The Colonie to grade and finish several national broadcast spots for retail giant Kmart. The creative editorial and post production house was tapped to deliver the seasonal spots throughout 2017, and while each spot is different in content, they all have a similar feel essential to the Kmart brand.
Kmart is a very upbeat brand with a pleasant, inviting look, so we stayed natural overall, but made sure the colors popped and were saturated, said Malis. We definitely wanted to draw the viewer's attention and put them in a good mood, which reflects overall how Kmart is a fun brand. They are great with shooting neutral and letting the colorist go to town with the footage, and regardless of what I'm facing, I never have to worry about DaVinci Resolve Studio. Not only is it a solid program to begin with, but everything continues to get smoother, faster and sleeker as it updates. We began the year on version 12.5, but switched to 14 once it was available, using it on the later ads.
With each spot specific to certain seasons, Malis paid particular attention to ensuring the looks reflected their respective themes. Malis explained the process behind two summer spots, Nature Calls and Cannonball: Nature Calls' features a man, woman and child making animals noises against a lush green backdrop. Because it's a summer spot, we wanted it to really pop, while keeping the green natural but with good contrast. For Cannonball,' which features a pool as the centerpiece, we again wanted it bright, cheery and eye-catching to reflect summer, but really pushed the blues in the pool to make it look super inviting.
Malis is a fan of DaVinci Resolve Studio's Power Windows and tracker when finessing shots. It's easy to throw up a window, color and track the grade. It's the best tracking tool I've ever used, she said. I love the overall flow of nodes and being able to quickly add layers and windows, as well as pick out different colors in the Qualifier. It's a seamless workflow.
In the fall's Showdown spot featuring a man and woman in a variety of sports team apparel, it was important to make the clothing pop. We wanted the reds and blues of the clothing to really come at the viewer, while keeping the walls nice and neutral, noted Malis. There were a lot of overlays and graphics, which was a fun challenge as a colorist because you need to think about how the grade will affect them.
Another challenging spot for Malis was $10 Gifts, a holiday spot featuring a band singing against an all-white background, completed in one fluid shot. The whole spot was one shot with the camera locked on the band as it circles them with the lighting changing throughout. I needed to ensure the overall grade was seamless so it wouldn't distract the viewer, so each time the camera went around, I treated it as a different grade to match lighting and the overall look, she said.
I had several grades going throughout, and using DaVinci Resolve Studio's edit page, I was able to transition between the grades, using the dissolve tool across the transition to make it feel like the one shot it was, she added. I also do some editing, so I love that the tools, like the blade tool, another favorite, are intuitive to an editor, and I can seamlessly switch back and forth between the editing, grading and finishing pages.
Malis also noted that DaVinci Resolve Studio's Scene Cut Detection tool, which breaks down specific shots based on cuts, was essential to her workflow. It's an amazing time-saver when we are in a crunch. Almost all of my work is done on tight timelines, and DaVinci Resolve Studio streamlines the overall process, letting me import and organize footage, set up timelines, make revisions or new versions and more. Especially when clients are in the room, going through a spot shot by shot, adding or disabling nodes, changing contrast, keeping track of versions, DaVinci Resolve Studio makes it easy, fluid and the color session efficient.
Malis concluded, Before DaVinci Resolve Studio, The Colonie hadn't delved into color grading. Being able to add that to my and the company's repertoire was a huge step up in our game as a commercial post production house, allowing us to branch out to be more of an all-in-one shop. We can present our clients with the all-inclusive solution for their projects that they are looking for.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
21/10/2025
As Amazon's Prime Video prepares to launch its coverage of NBA basketball under a major new deal, Grup Mediapro has announced that it is working with the st...
21/10/2025
ATLANTA Good news for consumers using an Atlanta DTH receiver to watch ATSC 3.0: with a new software update, they will be able to blanket their homes with Wi-Fi...
21/10/2025
While recent news has been heavily focused on Hispanic migration into the U.S., The 2025 Hispanic Market Report from Claritas highlights the fact that this gr...
21/10/2025
MAIDENHEAD, UK RWS has hired Michael Wayne as its head of media and entertainment in Los Angeles where he will lead the company's media localization busines...
21/10/2025
Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...
21/10/2025
Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...
21/10/2025
Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered wi...
21/10/2025
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, today announced the appointment of Austin Hinton as it...
21/10/2025
nternet connectivity startup Miri Technologies Inc. will use this week's NAB Show New York as the launch pad for its latest ground-breaking innovation, the ...
20/10/2025
Inside TAMS: How Time-Addressable Media Stores could redefine sports workflows By Paul Markham
Friday, October 17, 2025 - 08:57
Print This Story
A penalty...
20/10/2025
Transformational production: Inside TVN's remote production push for the DFL...
20/10/2025
How NBC Sports Transitioned Stamford Facility to One Format: 1080p HDRMulti-year plan harmonizes workflows, simplifies operationsBy Ken Kerschbaumer, Editorial ...
20/10/2025
NBA on NBC' Studio Production Team Is Ready for Tip-Off With Coast-to-Coast...
20/10/2025
Under pressure: TVN CEO Markus Osthaus considers the German sports broadcasting ...
20/10/2025
(L-R) Maria Dizzia, Carmen Emmi, and Russell Tovey attend the Plainclothes pre...
20/10/2025
In March, we launched Concerts Near You to help listeners find concerts from their favorite artists. Since then, more than 3 million people have used it to disc...
20/10/2025
Em diversas cidades do Brasil, um movimento tem se fortalecido para celebrar o poder, a beleza e a profundidade da criatividade negra. O Dia AMPLIFIKA, agora em...
20/10/2025
In cities across Brazil, a movement is growing that celebrates the power, beauty, and depth of Black creativity. AMPLIFIKA Day, now in its fifth edition, return...
20/10/2025
Airborne Early Warning and Control aircraft rendering...
20/10/2025
DENVER and MUNICH Imagine Communications today announced its plans to acquire Pixel Power Ltd., a wholly owned subsidiary of Rohde & Schwarz. Financial terms of...
20/10/2025
LOS ANGELES G Morgan has joined Globecast, a provider of broadcast, media and entertainment managed services, as executive vice president of sales, Globecast Am...
20/10/2025
PLYMOUTH, Wisc. Heartland Video Systems and Zixi have partnered to enable broadcast-quality live video delivery over any IP network....
20/10/2025
A. R. Rahman on Facing Fear and Finding the Divine In an interview with Berklee President Jim Lucchese, the Oscar-winning composer reflects on how courage and...
20/10/2025
Monday 20 October 2025
To view this content, please enable our use of cookies. ...
20/10/2025
Rohde & Schwarz transfers Pixel Power to Imagine Communications Companies work collaboratively to ensure continuity and ongoing support for existing customers...
20/10/2025
RT 's Prime Time is set to host the final Presidential Election Debate this Tuesday night, October 21, providing an opportunity to hear directly from Irelan...
20/10/2025
NVIDIA and Google Cloud are expanding access to accelerated computing to transform the full spectrum of enterprise workloads, from visual computing to agentic a...
19/10/2025
Back to All News
Sins of Kujo' Comes to Life in New Live-Action Series Set for Spring 2026
Entertainment
19 October 2025
GlobalJapan
Link copied to cl...
18/10/2025
New England Sports Network (NESN) has chosen Harmonic, working with Astound Business Solutions, as its enterprise technology partner to transform primary distri...
18/10/2025
NEW ORLEANS, La. In the run-up to the start of the NBA season, WVUE-TV and Gray Local Media have announced a deal with DirecTV that will greatly expand access t...
18/10/2025
Berklee Celebrates 40 Years of the Fall Together Concert Faculty composers Bob Pilkington and Greg Hopkins are among the featured artists for this year's ...
17/10/2025
NEP Group Receives New Equity Investment From 26North Partners LP, Co-InvestorsCarlyle remains the largest shareholder as the company prepares for the futureBy ...
17/10/2025
Apple Lands Five-Year Deal for F1 Distribution in the U.S.Besides airing on Apple TV, the sport will be amplified on other Apple servicesBy Ken Kerschbaumer, Ed...
17/10/2025
SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Camera...
17/10/2025
L2 Productions' REMI Facility in Austin Can Produce Content From AnywhereMusic festivals, sports events are produced via flypacks and remote control roomsBy...
17/10/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
17/10/2025
(L-R) Christopher Meyer, Addison Timlin, Cooper Raiff, Lili Reinhart, Alyah Chan...
17/10/2025
M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...
17/10/2025
Music and art came together for one special night last week at ZIV Gallery, an i...
17/10/2025
Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...
17/10/2025
MURRIETA, Calif. The Sports Fishing Championship (SFC) has deployed DigitalGlue's creative.space storage platform to streamline video production by centrali...
17/10/2025
BELLEVUE, Wash. Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and coll...
17/10/2025
The Sports Fishing Championship (SFC), the premier competitive saltwater fishing series, has transformed its production workflow by adopting creative.space, the...
17/10/2025
QuickLink, a leading provider of award-winning multi-camera video productions and remote contribution solutions, announces the release of StudioPro Version 4, ...
17/10/2025
Although the annual Grammy Awards celebration is best known for recognizing achievements in the recording industry, the show often proves a visual spectacle as ...
17/10/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services, has promoted Alex Dunfey to Chief Technology Officer (CTO) from his for...
17/10/2025
The University of Arizona (UofA) has significantly upgraded its broadcast communication infrastructure with the integration of Riedel Communications' advanc...
17/10/2025
Harmonic (NASDAQ: HLIT) today announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its en...
Blackmagic Design today announced that DaVinci Resolve Studio was used by Colorist Lauren Malis of Chicago-based The Colonie to grade and finish several national broadcast spots for retail giant Kmart. The creative editorial and post production house was tapped to deliver the seasonal spots throughout 2017, and while each spot is different in content, they all have a similar feel essential to the Kmart brand.
