Paywizard and Genius Digital join forces to deliver pay-TV customer insights at drive loyalty and grow
05/04/2017
By leveraging both Paywizard and Genius Digital's expertise, operators can now cut down churn and grow average revenue per user (ARPU)
New partnership provides operators with a full data-driven view of each subscriber's customer journey, with rich insight into viewing behaviour
Joint demos on-stand (#SU9204CM) at NAB 2017 will highlight specific use-case scenarios that show how operators can leverage the two companies' capabilities to lift revenues and profits
London, Tuesday 4th April, 2017 - Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, and Genius Digital, the expert in audience analytics for TV, announced today a new strategic partnership to provide operators with a holistic view of their subscribers that will boost customer engagement.
The new partnership combines Genius Digital's ability to access vast usage data and provide actionable insights into consumer viewing habits across millions of devices, with Paywizard's technology and expertise on subscriber decision-making and transactional behaviour. The result is a powerful platform that pay-TV operators can use to build a true 360-degree subscriber view and a clear picture of the full customer lifecycle - from acquisition to possible churn - that will drive both overall strategy and individual engagement.
Each time a customer interacts with a TV service, there is a series of critical decision points at which timely engagement from the operator has a massive impact on how that subscriber relationship will continue, notes Bhavesh Vaghela, CMO of Paywizard. Responding effectively at each of these key Decision Moments' is vital in order to ensure subscribers stay loyal and minimise churn. Having deeper data makes this task easier to achieve.
Tom Weiss, CEO of Genius Digital, says: Paywizard's deep expertise around how subscribers make purchasing decisions at each stage of their customer journey makes them a perfect partner for us. Combining this knowledge of the customer lifecycle with the audience data we collect across millions of devices at Genius Digital, means we can leverage our respective strengths to offer operators a really powerful platform that provides a more in-depth view of their customers than ever before.
For many TV operators - whether traditional linear TV, video on demand or hybrid service providers - there is an imperative to use viewing data effectively to generate analysis that bolsters their overall marketing strategy and effectiveness. However, often when viewing, transactional and other subscriber data sets are held in silos, operators struggle to integrate the various strands of information into existing processes and produce accurate insights that enable them to build on subscriber relationships.
Armed with this combined knowledge in a single customer view, TV service providers are better positioned to retain subscribers by gaining an understanding of what motivates them to churn, so they can act on the resulting insights, says Weiss. What's more, having insight on each subscriber and their viewing habits means that upsell offers can be delivered in a more targeted way to not only prevent churn, but increase revenues.
Weiss continues: What's really exciting about this partnership is that operators can start benefiting from this capability immediately, without the need for huge infrastructure changes or complex changes to existing business processes.
Vaghela adds: Our goal is to get operators to a position whereby they are responding to subscribers precisely when subscribers need them, and taking an approach which is tailored to the particular individual. Working with Genius Digital means we can provide operators with even greater insight into how their subscribers are using a service, whether it's the type of content they are watching, the device they are watching it on, or even when they are watching it. This adds that vital extra layer of data-driven insight into subscriber activity, which can help operators target customers more effectively with personalised marketing.
Recent global research commissioned by Paywizard revealed that failure to understand a customer - and to provide a consistently positive customer experience as a result - can have a fatal impact on a subscriber relationship. A quarter of the 6,200-plus consumers surveyed had cancelled a digital pay-TV service as a result of poor customer experience, while close to half had retained a subscription they considered terminating because of positive factors such as attention to customer needs, understanding of preferences, spot-on content recommendations, response to changes in usage and package flexibility.
Visitors to the Paywizard Booth (#SU9204CM) at NAB Show 2017 (Las Vegas, 24th-27th April) will be able to experience on-booth demos from Genius Digital and Paywizard, highlighting the benefits of the new partnership.
If you are interested in booking a demo at the show, please click here.
LINK: | https://www.paywizard.com/blog/paywizard-genius-digital-join-forces-de... |
See more stories from paywizard |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
08/05/2024
NVIDIA RTX GPU Connects DaVinci Resolve to Power
NVIDIA RTX GPU Connects DaVinci Resolve to Power Brie Clayton May 8, 2024 0 Comments Two of the most important questions that the Creative COW audienc...
08/05/2024
Q&A with Visiting Artist Lei Liang
Q&A with Visiting Artist Lei Liang The acclaimed composer discusses his collaboration with Boston Conservatory, his work as a research artist, and what it mea...
08/05/2024
More Stations in San Antonio Launch NextGen TV Broadcasts
A second group of stations has begun broadcasting NextGen TV signals in San Antonio, Texas....
08/05/2024
NBC Orders More Deal or No Deal Island'
NBC has ordered a second season of unscripted Deal or No Deal Island. Joe Manganiello hosts, and executive produces alongside Howie Mandel. Manganiello will ret...
08/05/2024
Tegna Names Greg Retsinas GM At KGW, Portland, Oregon
Tegna said it named Greg Retsinas as president and general manager of KGW, the NBC affiliate in Portland, Oregon, effective June 3....
08/05/2024
Measurement Company Comscore Posts $5.2 Million Loss in 1st Quarter
Comscore lost money in the first quarter as weak linear ad sales impacted its cross-platform measurement business....
08/05/2024
Funny Business as NBC Orders Happy's Place,' Renews Lopez vs. Lopez'
NBC said it bolstered its comedy slate by renewing Lopez vs. Lopez and ordering Happy's Place, starring Reba McEntire....
08/05/2024
Knuckles' Knocks Fallout' From Top of TVision Power Score Rankings
Paramount Plus's Knuckles knocked Amazon Prime Video's Fallout out of the top spot in TVision's Power Score ranking of the top show on connected TV ...
08/05/2024
Tegna Adds 11 Markets To Lineup for Indiana Fever Games
Tegna, which made a deal to broadcast 17 Indiana Fever games featuring top WNBA draft pick Caitlin Clark, said it made deals that will put the games on stations...
08/05/2024
EchoStar Loses 348,000 Pay TV Subs in 1st Quarter
EchoStar said it lost another 348,000 pay TV subscribers so far this year, closing the first quarter with 8.18 million subscribers. That total includes 6.26 mil...
08/05/2024
Fox Has Net Income of $666 Million in 3rd Quarter
Fox reported a profit for its fiscal third quarter....
08/05/2024
IPG's Kinesso Unit Adds Senior Executives to Lineup
Kinesso, the centralized tech and data unit at media agency IPG Mediabrands, named Tom Amies-Cull as global chief operating officer and Amie Owen as global chie...
08/05/2024
Post production houses adopt Cleanfeed Cinema solution
The solutions in-browser stream focuses on low latency, making it suited to low bandwidth scenarios By Matthew Corrigan Published: May 8, 2024 The solutio...
08/05/2024
TAG unveils subtitling language detection feature
Driven by algorithms, the solution performs a quality analysis informed by language-specific dictionaries By Matthew Corrigan Published: May 8, 2024 Drive...
08/05/2024
Mobilelinks acquires 2 SAT Europe to increase SNG truck fleet
The increase in fleet size will reduce travel distances, aligning with sustainability goals, said Mobilelinks By Matthew Corrigan Published: May 8, 2024 T...
08/05/2024
Arqiva adds Caroline Cardozo and James Lelyveld to technology team
The company said the new arrivals would drive collaboration and technological transformation across key business units By Matthew Corrigan Published: May 8, ...
08/05/2024
Actus Digital Set to Shine at CABSAT and Broadcast Asia
Following a successful NAB Las Vegas 2024 and winning a Best of Show Award, Actus Digital, a leading provider of Intelligent Monitoring Platforms, will bring it...
08/05/2024
TAG Revolutionizes Closed Captions and Subtitles Quality...
TAG Video Systems, a leading force in video monitoring solutions, has developed a new Language Detection feature set to transform how operators ensure quality a...
08/05/2024
Pliant Technologies Unveils New SmartBoom LITE Headset at...
Pliant Technologies, a leading provider of professional wireless intercom solutions,presents its new SmartBoom LITE Headset at InfoComm 2024 (Booth C5116). The ...
08/05/2024
Prism Sound Showcases High-Quality Audio Conversion at MP...
At the Media Production & Technology Show 2024, Prism Sound will showcase high-quality audio conversion products designed to suit the demands of professional us...
08/05/2024
Julian Day Joins FooEngine
Soho stalwart Julian Day has joined FooEngine as Business Development Director after 13 years at ZOO Digital. Julian has been at the heart of the London post pr...
08/05/2024
Cleanfeed Cinema Redefines Audio Post Production Workflow...
Following its successful launch at NAB 2024, Cleanfeed Cinema - the latest remote recording innovation from Emmy Award-winning Cleanfeed - is already helping au...
08/05/2024
DHD to Showcase New Product Line-up at MPTS 2024
DHD's range of digital broadcast equipment, systems and related software will be promoted on stand D22 at the Media Production & Technology Show by UK-regio...
08/05/2024
MSP CloudReso selects Cubbit hyper-resilient DS3 distribu...
Cubbit, the innovator behind Europe's first distributed cloud storage enabler, today announced that CloudReso, a France-based distributor of MSP security so...
08/05/2024
MwareTV boosts Americas presence with Daniel Conde Coto
MwareTV, a prominent cloud-based multi-tenant platform provider, has attracted Daniel Conde Coto to join the company as director, sales operations. This is a si...
08/05/2024
LiveU Demonstrates its Efficient IP-Video Workflows for L...
In a year set to see record-breaking IP-video adoption, with over 70 elections and global sports events, LiveU heads to Broadcast Asia 2024 with a focus on its ...
08/05/2024
nxtedition Showcases a Fully Automated AR Studio Gallery...
Pioneers in microservices-based production environments, nxtedition, will demonstrate the latest advances in storytelling technology at the Media Production & T...
08/05/2024
MPTS 2024 - Leader and PHABRIX to showcase multiple new T...
Test & measurement innovator, Leader Electronics of Europe, has announced that it will again exhibit at The Media Production & Technology Show (MPTS), which tak...
08/05/2024
Livepeer Studio cuts the cost of live streaming and trans...
Livepeer Studio unveils a revolutionary video streaming platform offering an unprecedented combination of quality and cost-efficiency to content creators, media...
08/05/2024
Ikegami to Demonstrate Complete Broadcast Media Productio...
Ikegami Electronics (Europe) will demonstrate a complete broadcast media production system on stand S1-A15 at CABSAT 2024 in Dubai, Tuesday May 21 through Thurs...
08/05/2024
Experience Commerce Bags Digital Agency Mandate for SAVSO...
Experience Commerce (EC), a leading digital agency within the Cheil Network, is pleased to announce that it has won the digital mandate for SAVSOL, the flagship...
08/05/2024
Global Telecom & Pay TV Services Market to Slowdown in 2024
NEEDHAM, Mass. The International Data Corporation is predicting that worldwide spending on telecom services and pay TV services will increase by 1.4% in 2024 to...
08/05/2024
Apple Unveils New iPad Live Multicam Production Studio
CUPERTINO, Calif. In a notable development for news and live video production, Apple has unveiled a number of significant upgrades to its Final Cut Pro software...
08/05/2024
Pliant Technologies to Showcase New Smartboom Lite Headset at InfoComm 2024
Pliant Technologies has announced that it will be presenting its new SmartBoom LITE Headset at InfoComm 2024 (Booth C5116). The latest updates include enhanceme...
08/05/2024
Tubi Launches 'Stubios' to Encourage Aspiring Filmmakers
SAN FRANCISCO Fox's ad-supported streaming service Tubi has launched Stubios, a fan-fueled studio for aspiring filmmakers and their fans that the company sa...
08/05/2024
Five More Stations Launch NextGen TV In San Antonio
SAN ANTONIO, Texas Five more stations have launched NextGen TV service, bringing to nine the number of local TV services on-air with ATSC 3.0....
08/05/2024
Tegna Names Greg Retsinas President & GM of KGW in Portland
TYSONS, Va. Tegna Inc. has announced that Greg Retsinas has been named president and general manager at KGW, Tegna's NBC affiliate serving the Portland area...
08/05/2024
Olivia Colman and John Lithgow Star in Sophie Hyde's New Project JIMPA
08 05 2024 - Media release Olivia Colman and John Lithgow Star in Sophie Hyde's New Project JIMPA Olivia Coleman and John Lithgow in JIMPA. Photo credit: ...
08/05/2024
OpenDrives Joins AWS Partner Network
OpenDrives Joins AWS Partner Network Brie Clayton May 7, 2024 0 Comments Atlas software-defined platform now available via AWS trusted partner network...
08/05/2024
Animate AI Matte Paintings in After Effects
Animate AI Matte Paintings in After Effects Graham Quince May 7, 2024 0 Comments Arguably the best video use for AI generated images is Matte Painting...
08/05/2024
Throw Expression in Adobe After Effects
Throw Expression in Adobe After Effects Andy Ford May 7, 2024 0 Comments The Throw expression is a time-saver in After Effects. It allows you to mov...
08/05/2024
Join FilmLight in Toronto: Baselight 6.1, Nara and more
Join FilmLight in Toronto: Baselight 6.1, Nara and more Brie Clayton May 7, 2024 0 Comments Thursday 30th May, from 2:30PM, Hosted by Alter Ego 488 ...
08/05/2024
Gray TV Reports $75 Million in Net Income for Second Quarter
Gray Television reported a first-quarter profit as advertising revenues rebounded to above pre-COVID-19 levels....
08/05/2024
Meghan Trainor, Bleachers, Chance the Rapper Lined Up for Today' Summer Concert Series
The Today show shared the performers on its summer concert series, which feature...
08/05/2024
Lewis Dodley, Spectrum News NY1 Anchor Since Its Launch, Sets Retirement
Lewis Dodley, longtime anchor for Spectrum News NY1, will retire at the end of May. He's been on the air at the Charter Communications-owned local news chan...
08/05/2024
Scripps Sets Studio Shows for Ion's WNBA Friday Nights
Scripps Sports said it plans to air a new studio show when a new season of WNBA Friday Night Spotlight starts May 24....
08/05/2024
NBCUniversal Will Pitch a Combination of Content, Tech in Upfront
Advertisers are looking to reach the right audiences and tell their stories inside compelling content, Karen Kovacs, president of client partnerships at NBCUniv...
08/05/2024
Doireann Garrihy to leave RT 2FM
RT has today announced that Doireann Garrihy has decided to leave RT 2FM after five years. Doireann will present her final 2FM Breakfast with Doireann, Donncha...