
Net Insight transforms media contribution and distribution with Microsoft Azure Stockholm, Sweden - Net Insight makes its Nimbra Edge media transport solution available on Microsoft Azure and will work with Microsoft to help customers who are looking for a cost-efficient contribution and distribution solution to leverage Azure Networking globally. Nimbra Edge is now available through the Azure marketplace from where it can be deployed quickly and easily.
The consumers' demand for personalized, immersive content accessible anytime has radically shifted the consumption patterns towards OTT playout. As a result, cloud technology and virtualized media functions are becoming a key part of the media supply chain to drive both efficiency and scale. For media companies, the investment required to build out large-scale presence and connectivity is very high. In addition, the ongoing trend among service providers is partnering with public cloud providers in order to reap the benefits of the cloud, all while ensuring last mile connectivity and serviceability.
To meet the increasing demands for media innovation and agility, industry-wide partnerships are increasing in importance; thus, Net Insight is extending its Nimbra Edge offering to include the service on top of Microsoft Azure. This will enable media companies who want to run on hyperscale cloud infrastructure to leverage the global infrastructure, scalability, and innovation of Microsoft Azure; in addition, they will be able to do so while connecting their media equipment to a low-latency, elastic, reliable, and easy-to-use media contribution and distribution platform.
We see the cloud as an enabling and transforming technology for media companies, says Rainer A. Kellerhals, Managing Director, Media & Communications EMEA at Microsoft. And we partner with companies like Net Insight, who are experts in media transport solutions, to help media companies leverage Microsoft Azure for their specific requirements. Nimbra Edge enables media companies and communications service providers to use the global Azure infrastructure for streamlining contribution and distribution workflows.
Nimbra Edge builds on Net Insight's more than 20 years' experience of media transport, together with competencies gained while developing the low-latency streaming technology Sye, recently acquired by a global cloud provider. Nimbra Edge offers a hybrid cloud infrastructure that enables media companies to easily connect, manage, and consume low-latency, high-quality videos anywhere. Current Nimbra customers can now, with a software upgrade, connect existing appliances to Nimbra Edge, thus finding a safe on-ramp to cloud infrastructure.
Connecting current media infrastructure to the cloud will enable new workflows, as well as ensuring the next generation of innovation by leveraging the power of hyperscale cloud, says Ulrik Rohne, VP Media Networks at Net Insight. Partnering with Microsoft Azure shows the innovation that Net Insight brings to the industry, simplifying deployment and operations and helping customers to transform their media workflows.
For further information, please contact:
Ulrik Rohne, VP Media Networks at Net Insight, +46 8 685 04 00, ulrik.rohne@netinsight.net
About Net Insight
Net Insight is a global leader in media networks and resource optimization. With more than 20 years' experience, Net Insight is a trusted and important partner and a leading force in the media tech industry in creating a better media experience.
Net Insight is powering the evolving media business in a connected world where technology enables seamless meetings between producers, distributors and consumers of content - regardless of geographical location, technical resources or distribution network. With its deep market knowledge and insight, genuine customer focus and world-leading innovative technology, Net Insight makes it easier to create and deliver better content in a more reliable and effective way. Net Insight is driven by the idea that everything can always be done smarter, for both its customers and their customers.
More than 500 world-class customers run mission-critical media services using Net Insight's solutions in more than 60 countries worldwide. Net Insight is listed on Nasdaq Stockholm.
For more information, please visit netinsight.net
Twitter: @NetInsight, twitter.com/NetInsight
LinkedIn: @Net Insight, www.linkedin.com/company/net-insight/
About Microsoft
Microsoft (Nasdaq MSFT @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
For more information, please visit www.microsoft.com/media
Facebook: https://www.facebook.com/MicrosoftinBusiness/
Twitter: https://twitter.com/MSFTMedia
YouTube: https://www.youtube.com/channel/UChdf8Ha8o4EEiG-wHtK6JeA
Attachments
Net Insight transforms media contribution and distribution with Microsoft Azure
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
04/08/2026
Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...
04/08/2026
New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...
04/08/2026
Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...
04/08/2026
Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...
04/08/2026
Platform updates target cloud-based production, high-density ST 2110 monitoring,...
04/08/2026
LMG will take control of Gravity Media's U.S. mobile-unit fleet as the compa...
04/08/2026
Amp-modelling rigs get major upgrade
HeadRush have recently released a major firmware update that brings some powerful new features to their Prime, Core and...
04/08/2026
Generate a choir from a single voice track
Following years of development, Am I Audio have just officially launched their debut plug-in. Created in collabor...
04/08/2026
Official EMT-endorsed reverbs now available to all
Two more of Universal Audio's renowned UAD plug-ins have just gained new native versions that can be ...
04/08/2026
SBS helps Australians understand why every Census counts
Media releases
As Australia prepares for the 2026 Census on Tuesday 11 August, SBS is helping ensur...
04/08/2026
Canada invests in the future of HF communications with Rohde & Schwarz solutions After selection by the Canadian Department of National Defence (DND) as the p...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Tuesday 4 August 2026
Sky Sports agrees deal with SANZAAR for international rugby rights 2026 - 2030
The deal means Sky will have exclusive rights to the inau...
04/08/2026
Kill Tony Launches on Supercast, Giving Fans Premium & Ad-Free Access to Comedy&...
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...