IP Revolution Set to Take Centre Stage at IBC06 Conference

Saturday 10th September will be dedicated to IP and Cloud at the IBC2016 conference Transformation in the Digital Era: Leadership, Strategy, Creativity in Media and Entertainment .

Within the Business Transformation stream of the Conference on the day, there are key questions to be addressed. Are IT- and IP-based workflows ready to replace the entire broadcast chain, including the current standard SDI baseband operation? In a cloud-based world powered by giant geographically dispersed data centres, how secure is your data and content?

How do you begin to approach a new enterprise system design? How do you move from CapEx to OpEx? Should it be SaaS- rather than hardware-based? What kind of case studies would be of benefit to your operation?

How vertically integrated is your business? Emerging superpowers like Amazon and Netflix have made dramatic gains thanks to exclusive content, ownership of data and complete control of the user interface diametrically opposed to the traditional scattergun broadcast model. This type of transformation is a major challenge to all legacy content owners, networks and distribution models.

What is the future role of the internet for broadcast and content delivery? Vendors, broadcasters and standards bodies are currently working hard to bring about standardisation for IP-based operation, in order to prevent the type of fragmentation and proprietary-based systems that operators have been locked into in the past. Meanwhile, key concerns remain in overcoming the latency built into internet-delivered content -- which is anathema to the 24/7 always-on requirement of broadcast network delivery.

Business Transformation is one of the eight streams that form part of the five-day Conference programme at IBC2016. The stream explores the impact of new technology on businesses and the roadmap to transformation. Options for new infrastructures, processes, creative opportunities and workflows deployed by broadcasting and media companies in a highly competitive landscape will be at the core.

Saturday 10th September will see a full day of case studies and sessions on enterprise systems, IP workflows, and cloud processing and applications. These sessions are a part the Business Transformation stream which runs from Friday 9th to Monday 12th September. Executive Producer is John Ive who says, this subject area is extremely important for the industry. It's the biggest transformation our industry has experienced in many decades. We are looking at it from a number of different angles from production through to distribution.''

Business Transformation will also treat a number of other key subjects of key importance to the content and video industry including Analytics, Localising Content, Managing Programme Rights, UHD, Data Security and more.

New streams for the IBC2016 Conference will be Platform Futures, exploring platforms, content aggregation and distribution strategies, and Audiences and Advertising, which will delve into how broadcasters and television platforms can reach and engage with their viewers, monetising the process.

Meanwhile, a couple of existing streams will be reconfigured: Content and Production will cover innovative strategies and production techniques, and Business Transformation tackle the latest operational developments and technology.

Also returning is Advances in Technology, detailing the industry's latest innovations; IBC Big Screen Experience, looking into the hot topics, themes, and insights surrounding cinema; and the Rising Stars educational programme geared at industry rookies.

Our industry is going through dramatic changes, challenging and exciting at the same time,' says IBC Consultant Director of Content, Susan Elkington. The conference will focus on how the entertainment and media sector is using the accelerating power of technology to transform its businesses. It will be very useful for the Content industry, which has a greater level of complexity than it used to.

The Conference will run from 8th September through to the 12th, while the exhibition will start on the 9th September, running until the 13th.

View the full IBC2016 Conference programme here

Registration opens May 26. Visit IBC.org/register for more info

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