FOX Builds For The Future Approaches 2022-23 Upfront with a Powerful Portfolio Built for Advertisers and Viewers Delivering More Content, More Solutions and More Results
New York, NY, May 16, 2022 - Fox Corporation (Nasdaq: FOXA, FOX) today presented a new immersive Upfront experience to showcase its unified offerings, the strength of its content and capabilities across its unmatched portfolio of brands. FOX's upfront message, BUILT FOR YOU, highlights its commitment to both viewers and advertisers. In a landscape that's increasingly seeing media companies pressing forward with an ad-free and subscription model strategy, only FOX delivers its premium content, must-see live moments, and big programming events on ad-supported platforms.
Held for the first time at the Skylight on Vesey in New York City, FOX's 2022 Upfront presented the company's entire industry leading portfolio in one presentation including FOX Entertainment, FOX Sports, FOX News Media and Tubi. Featuring leaders and talent from across the portfolio, the event included a look at new and returning content, ad sales innovations, and offerings that both consumers will discover, and advertisers can activate against.
FOX has always forged its own path and this year we are coming together in a completely different space and in a totally new way, said Marianne Gambelli, President of Ad Sales, Marketing and Brand Partnerships, Fox Corporation. It's a hybrid experience that's more reflective of how we all live and work today.
Driven by its portfolio of leadership brands, FOX provides massive scale and offers competitive reach more efficiently with significantly less wasted frequency advertisers seek for their brand messages. FOX's combined portfolio of entertainment, sports and news reaches more than 200 million people each month and delivers more than one billion monthly streams. Additionally, over the past year, Tubi, the company's industry leading AVOD service, delivered explosive growth, with 51 million active users announced last quarter and a record-breaking 3.6 billion hours watched in 2021, a 40% Year-over-Year increase in total viewing time (TVT).
Gambelli emphasized that FOX's strategy centers around engaging viewers with the best entertainment, sports, and news content on all screens, as well as working with partners on how they want to advertise.
At FOX, we don't believe in a one size fits all strategy and we are creating tailored opportunities for our ad partners, noted Gambelli. We are proudly ad-supported and remain laser-focused on delivering incredible content, at massive scale, to passionate, diverse audiences everywhere. At a time when other media companies are doubling down on paywalls, ad-free, and subscription models, we are doing things differently. Only FOX has an unrivaled portfolio that's built for both viewers and advertisers.
FOX is providing more innovative tools and resources to further deliver integration and alignment with its industry-leading brands, as well as enhancing an advertiser's return on investment through effective cutting-edge solutions, including:
FOXAtlas, the company's new contextual intelligence platform that delivers optimal ad placement. FOXAtlas will initially launch across FOX News Media under two distinct products: FOXNavigator focused on contextual alignment. FOXShield focused on brand suitability. As part of the 2022-23 upfront, the FOX News Media Ad Sales team will offer Fox Shield to clients who commit to invest in FNM digital video.
FOXNext, the company's forward-leaning capabilities and cutting-edge tools that allow clients to use data and automation to deliver precision and drive impact, as well as enable brands to utilize addressable audience targeting and attribution across every FOX platform and screen.
One FOX, which provides advertisers with seamless access to streaming audiences at scale across all the company's digital properties.
FOX Content Studios, a one-stop resource that works with marketers and advertisers to produce creative ideas and content that drive attention for brands.
HIGHLIGHTS
Each with its own unique voice and storytelling, todays Upfront spotlighted all the company's leading verticals across the portfolio, including FOX Entertainment, FOX Sports, FOX News Media and Tubi. FOX executives, Charlie Collier (Chief Executive Officer of FOX Entertainment), Farhad Massoudi (Chief Executive Officer of Tubi), Eric Shanks (Chief Executive Officer and Executive Producer of FOX Sports) and Suzanne Scott (Chief Executive Officer of FOX News Media) took to the virtual stage to not only reinforce the company's value proposition to advertisers but showcase the great content and offerings in store in 2022-23, notably:
FOX Entertainment: FOX has a history of doing things differently, and the network continues to build on its foundation to tell the most provocative, diverse, jaw-dropping stories stories no one else is telling. Collier hit on the entertainment's division's philosophy of taking chances and betting on talent, highlighted by the new courtroom drama ACCUSED, the high stakes procedural ALERT, and the much-anticipated country music drama, MONARCH, which is singularly as big as anything being produced on FOX this season. Additionally, Collier reinforced the company's vision and commitment to building for the future and taking big swings with its recent investments and acquisitions in Studio Ramsay Global, MarVista Entertainment and creating the company's own web3 studio Blockchain Creative Labs. Throughout the presentation, Collier reinforced that only FOX, keeps building with and for the advertiser.
FOX Sports: Live sports content has never been more in demand and FOX is the industry leader in live events.
FOX Sports showcased its powerful line
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FOX Builds For The Future Approaches 2022-23 Upfront with a Powerful Portfolio Built for Advertisers and Viewers Delivering More Content, More Solutions and More Results
