SKY Broadband to Sponsor The Late Late Show for a Second Season
3rd September 2014: Sky Broadband is to renew its sponsorship of the most-watched programme in Ireland, The Late Late Show, on RT One and RT Player, for the second consecutive year.
The sponsorship will begin when Ryan Tubridy returns to host the 53rd season of the iconic show on Friday 5th September at 9.35pm and will include stings around The Late Late Show and an online presence.
An average of 612,000* viewers watched the show last season. The Late Late Toy Show** was the highest Late Late Toy Show share on record and also the most-watched TV programme in 2013.
The new Late Late Show sponsorship stings were directed by award-winning director Declan Lowney. The sponsorship coincides with Sky Broadband's latest campaign promoting the reliability of its service with a Toy Story That Time Forgot' themed ad.
Commenting on The Late Late Show sponsorship, JD Buckley, Managing Director, Sky Ireland said, Since launching 18 months ago Sky has become the fastest growing broadband provider in Ireland and the only nationwide triple-play' provider of TV, broadband and home phone, successfully driven by our unique unlimited offering. We're delighted to renew our sponsorship of RT One's perennially popular The Late Late Show to help us further extend the reach of our unlimited, value, and reliability messages to consumers, and demonstrate Sky Broadband's commitment to providing our customers with all the support they need to keep them online.
Geraldine O'Leary, Commercial Director, RT Television: We are delighted that Sky Broadband have decided to renew their sponsorship of RT One's flagship television show. It is a testament to the strength and impact of the programme that they have done so. We look forward to continuing to work closely with them throughout the season and are confident that the association will continue to be a key driver of their business success.
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SKY Broadband to Sponsor The Late Late Show for a Second Season 
