Forget bankers, UK parents want kids to cache in on digital careers

British parents have named Technology Entrepreneur and Web Developer in the top 5 careers for their kids alongside Doctor, Lawyer and Engineer, according to the latest study from Virgin Media's Switched On Futures programme.

Of the 2,000 parents of children under 18 quizzed by Virgin Media*, 8% put having a career as a technology entrepreneur in their top 5 career choices for their kids and more than a third (35%) named web developer or app developer as the most promising career.

This comes following widespread concern of a lack of digital skills in UK industry, with the country needing to create 750,000** digitally skilled workers over the period of 2013 to 2017. With Ofcom*** revealing that people hit their peak understanding of digital technology in their mid-teens, and with statistics showing that more than three out of four (77%) parents feel their kids could achieve more with their technology skills, it's imperative that parents have the skills they need to support their kid's digital interests.

According to the research, three in five parents feel they don't have the skills they need to best support their kid's digital interests, which is why it's crucial that they and their kids learn the skills they need to succeed.

Virgin Media is partnering with CoderDojo, the world's biggest coding club to help kids and parents unlock their digital creativity through coding clubs and a brand new game building platform where kids can build computer games for their entire family to play in their living rooms.

Mary Moloney, Global CEO of CoderDojo said, To hear that parents rank tech jobs alongside things like Doctors and Lawyers simply would not have happened more than five years ago. Parents hear about young people like Nick D'Aloisio making millions from apps they'd built in their bedrooms and instantly see amazing potential for their kids' futures.

With Virgin Media's backing, we've developed a new online game making program to bring more coding clubs to the UK to help support more kids and parents develop coding skills. Coding gives people skills that will help them innovate, create and problem solve - no matter what industry they go into. With the right skills, anything's possible. Young coders may even end up making their life's fortune before they finish school!

Neil Illingworth, Virgin Media's Head of Advance Technology and Innovation: It can be difficult for parents to know how to best support their kids digital ambitions - especially for those who went through school before the days of apps and superfast broadband. Back when I learned coding it took days to build something with an end result, but nowadays kids can create apps or games in minutes.

Details of Virgin Media's partnership with CoderDojo can be found at www.virginmedia.com/switchedonfutures and parents and children can go to http://coderdojoscotland.com/makeamobot to find out how they can make their own video game that can be played with all the family, including full instructions.

British parent's top careers for their kids:

Doctor (49%)

Engineer (45%)

Lawyer (43%)

Tech Entrepreneur (38%)

App developers (35%)

Vet (32%)

Emergency Services (e.g. policeman, fireman etc.) (21%)

Banker (18%)

Professional Sportsperson (16%)

Musician / Artist (16%)

LINK:	http://about.virginmedia.com/press-release/9445/forget-bankers-uk-pare...
	See more stories from virgin

Most recent headlines