comScore Appoints Duncan Trigg as Vice President of Advertising Effectivene

comScore Appoints Duncan Trigg as Vice President of Advertising EffectivenessTrigg's Digital Media Expertise to Help Drive comScore's Advertising Effectiveness Footprint Globally

London, UK, 12 March, 2015 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Duncan Trigg has joined the company as Vice President of Advertising Effectiveness. Mr. Trigg will be responsible for industry thought leadership and education around comScore's advertising effectiveness solutions across all global markets outside of the U.S. He will be based in London.

As an industry veteran, Duncan brings a wealth of market knowledge and demonstrated leadership to our global team, said Mark Donovan, Chief Marketing Officer at comScore. As comScore continues its focus on bringing independent measurement to an increasingly complex digital advertising ecosystem, we look forward to having Duncan on board to support the expansion of our advertising solutions as we ultimately aim to bring transparency and trust to the market.

Mr. Trigg is a veteran of the digital media industry with more than 15 years of experience across ad tech and media sales organisations. He most recently held the position of Chief Executive Officer at Project Sunblock, a content verification company. Prior to joining Project Sunblock, Mr. Trigg held a variety of senior roles in the online media industry, including co-founding Unanimis Consulting, a leading European brand and network sales house. Mr. Trigg is an active thought leader in the digital advertising space, having contributed to various industry events and publications. He holds a Bachelors with Honours from the University of Northumbria.

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