More Than 100 Amazon Dash Buttons Now Available, Giving Prime Members the Easiest Way to Order Thousands of Products
Amazon Dash Button triples available brands, including new brands like Brawny, Charmin, Clorox, Doritos, Energizer, Gain, Honest Kids, L'Oreal Paris Revitalift, Lysol, Peet's Coffee, Playtex, Purina, Red Bull, Seventh Generation, Slim Jim, Snuggle, Starbucks, Trojan, Vitamin Water, and more
Dash Buttons are now available for new retail categories including snacks like chips and sunflower seeds, vitamins, office products, pet supplies, feminine care, batteries, and new beverage options like tea, soda, and juice
Prime members increasingly use Dash Buttons to stay supplied with everyday essentials-Dash Button orders have grown by more than 75% in the last three months and now take place more than once a minute
SEATTLE--(BUSINESS WIRE)--Mar. 31, 2016-- (NASDAQ: AMZN)-One year after announcing Amazon Dash Button (www.amazon.com/dashbutton), Amazon today more than tripled the lineup of brands available to its Prime members through the program. Members can now choose from over 100 Dash Buttons representing top-name brands across dozens of retail categories and thousands of products. With Dash Buttons, Prime members never have to worry about running out of everyday household essentials from coffee to condoms, and snacks to soda. When a customer sees supplies running low, they simply press a Dash Button to order.
We're thrilled with the positive response we've seen for Dash Buttons-and we heard loud and clear from customers that they wanted more brands, more categories, and more products in the program. We're excited to now offer over 100 Dash Buttons representing top-name brands across dozens of retail categories and thousands of product options, said Daniel Rausch, Director of Amazon Dash. Prime members are using Dash Buttons at an increasing rate-over the last three months, Dash Button orders have grown by more than 75%. Customers are using Dash Buttons more than once a minute, helping ensure they never run out of their everyday essentials.
PepsiCo is always looking for new and innovative ways for shoppers to engage with our brands the Dash Button was one of those unique opportunities, said David Orr, Global Customer Lead, PepsiCo. We have been very pleased with shopper feedback and engagement since the launch and look forward to expanded learnings moving forward.
Dash Button makes shopping easy, and fun. We've seen great engagement from our customers and are excited to bring more brands to the Dash Button lineup, including favorites like Lysol, Airborne and Air Wick, said Taryn Mitchell, Global VP Digital Sales, RB.
Dash Buttons are available to Prime members for $4.99 each, and they're essentially free-with the first order through a Dash Button, members receive a $4.99 credit to their Amazon account. When a customer is running low on one of their everyday essentials, they can simply press a Dash Button to automatically reorder the item at the same low prices they find sold by Amazon online and with free Prime shipping. Customers receive a notification with every order and can change the product purchased through their Dash Button anytime. Prime members can order Dash Buttons at www.amazon.com/dashbutton.
Prime members using Dash Button have shared the following:
I absolutely LOVE my Dash Buttons. My husband and I first bought two of them to try out (Tide Pods and toilet paper). A week later we bought three more (dishwasher detergent, paper towels, and trash bags).
- Bethany M.
As the soon-to-be new parent of twins, being able to order more wipes in a sleep deprived stupor without having to remember my login information seems pretty spectacular. First order arrived even sooner than expected.
- Joshua K.
Honestly, I love being able to just push the button when I get low on trash bags and a new box appears at my doorstep two days later. It couldnt be any easier than that.
- Christy P.
I've placed the Dash buttons where I normally place the toilet paper and cleaning products to remind me when to order the items. My girlfriend and I announce when we get the chance to press the button because we're excited whenever we get the opportunity to press it it's fun and efficient.
- Pedro S.
Starting today, Prime members can order the following new Dash Buttons:
Ageless La Cure
Air Wick
Airborne
all Laundry Detergent
Angel Soft
Aquaphor
Arm & Hammer Cat Litter
Blue Sky
Brawny
Brita
Burt's Bees
Caleb's Kola
Carefree Feminine Liners
Charmin
Clorox
Dasani
David Sunflower Seeds
Derwent
Doritos
Downy
Eagle Pack
Energizer
Gain
Garnier SkinActive
Green Works
Hansens Soda
Holistic Select
Honest Kids
Honest Tea
Hunts Tomatoes
Illy Bottled Coffee
Illy Coffee
Jolie Paris
La Roche-Posay
Lil Critters Vitamins
Litter Genie
L'Or al Paris Revitalift
Lysol
MegaRed
Milk Baby by Milk & Co
Milk by Klim by Milk & Co (mens line)
Move Free Joint Health
Mucinex
Nature Valley
Near East
O.N.E. Coconut Water
Ocean Spray PACt
Old Mother Hubbard
Orville Redenbacher's Gourmet Popping Corn
OxiClean
Peets Coffee
Playtex Sport Tampons
Pure Leaf Iced Tea
Purina Beyond
Quaker
Quartet
Quest Nutrition
Rayovac
Red Bull
Rid-X Septic Treatment
Schick Men's Razors
Schick Women's Razors
Schiff Glucosamine
Seventh Generation
Slim Jim
Snuggle
Solid Gold Pet Food
Stacy's Pita Chips
Starbucks Doubleshot Coffee
Stayfree Feminine Pads
Trojan
Vanity Fair Napkins
Vichy
vitafusion
Vitamin Water
Wilson Jones
Wisk Deep Clean Laundry Detergent
ZICO Pure Coconut Water
New Dash Buttons join last year's lineup:
Amazon Elements
Bounty
Clorox wipes
Cottonelle
Depend
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More Than 100 Amazon Dash Buttons Now Available, Giving Prime Members the Easiest Way to Order Thousands of Products 
